Discover how VCEA's branding and visual identity, designed by xolve, champions sustainability in Vietnam.

In the heart of Southeast Asia, a nation is embracing a transformative economic model: the circular economy. Vietnam, recognizing the potential for sustainable growth and new market opportunities, is actively transitioning towards a system that prioritizes resource efficiency and waste reduction.  

At the forefront of this movement is the Vietnam Circular Economy in Action (VCEA) initiative. VCEA serves as a vital platform for driving the circular economy agenda in Vietnam, bringing together stakeholders from various sectors to collaborate and innovate.  

Central to VCEA's mission is its powerful visual identity, meticulously crafted by design agency xolve. The logo, a striking representation of circularity, features two interconnected circles formed by multiple rectangles. These rectangles symbolize diverse materials, visually illustrating the continuous loop of resource utilization and regeneration that defines the circular economy.  

This intricate design is complemented by a rounded wordmark, further reinforcing the themes of interconnectedness and collaboration. The visual language extends across all VCEA program materials, ensuring a cohesive brand presence throughout the initiative's various activities.  

Beyond its visual appeal, VCEA's brand identity serves a crucial function: communicating the core principles of the circular economy in a clear and engaging manner. By effectively conveying the concept of circularity, VCEA aims to inspire action and drive the adoption of sustainable practices across industries and communities.  

VCEA's commitment to sustainability extends beyond the conference hall, engaging the public through art and dialogue. The "Scrap Species" exhibition, featuring thought-provoking art pieces created from discarded materials, serves as a powerful reminder of the importance of recycling and responsible waste management. The "Circular Momentum" podcast series provides a platform for in-depth conversations on critical circular economy themes, disseminating knowledge and sparking dialogue among leaders and experts.  

Through its comprehensive branding and public engagement initiatives, VCEA is effectively championing the circular economy in Vietnam. By fostering collaboration, inspiring action, and promoting sustainable practices, VCEA is contributing to a more sustainable future for Vietnam and beyond.  

For more information make sure to check out xolve at xolvebranding.com 

Branding and visual identity artifact