Web Localisation is Important... but Why and How?


Today, Internet is the fastest and the most reliable source to reach out to the international market. Participating in the international trade, and that too just one click away, avails you to incur maximum profits. But, how come its possible? You set up a business website of your own, and what next...?

“Globalisation was a deep trend pushed by technology and right ideas, as much as anything else.”

If we talk about the International market, if we do not modify a product to usable and accessible to the market all across the globe, then, what's the use? This is actually what the World Wide Web is meant for. It is a medium that supports web localisation, which has actually become a necessity.

Language barriers

“Thought is the blossom, language the bud, and action the fruit behind it.”

It's not that every person in the world knows the English language. Its no longer the International language and web localisation surpasses all the boundaries, and incorporating almost all the foreign languages. No website is alien to anyone now.

Web Localisation is Important... but why and how?

Boosts up the revenue

Obviously, if web localisation is accessible to all the people in and around the world, that would multiply the chances of a good revenue. Website localisation is a huge investment, and is not an easy process to handle. So, a good web designing and development agency is what you need, who can actually understand the cross cultural aspect of a web based business.

Then, what do we need for this? A good and a creative website that incorporates all the cultural considerations in mind so that the outcome is accompanied by the capability to lure almost everyone's interest. There is no denying to the fact that not everyone is pleased by your site, but trying to adapt considering each and every cultural aspect in the mind is something of the priority these days.

Now, coming to the main aspect, if we stressing on to the concept of web localisation, we need to create a website that suits the purpose.

“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.”

By Louis Nizer

This is what a designer has to do while designing a website. There are some aspects that needs to be considered while designing any website. And they are as follows—

1. The Content

As mentioned again and again that content is the King, and only the vibrant colours and a nice layout won't do anything for you. Keeping the visitors' requirements in mind, you need to keep the content as informative as you can.

And, if we talking about the language being the global aspect, we need to keep in mind the different writing systems and scripts. The use of the Unicode is quite essential, which is a standard numeric representation of characters that could be used for over 90 scripts, and has a a repertoire of over 100,000 characters. Almost all the standardised web design applications support Unicode documents, giving you the option to choose the language of your web page.

2. Colour

Colours play a different role in every culture and, what is the most important thing is that they are of a significance because the first thing that someone notices are colours one carries.

  • If we take example of the Chinese civilisation, red colour represents good luck, symbolised by the element Fire, happiness, and joy.
  • While, in North America and Western Europe, it represents danger or passion, but on the other hand, it is known as a symbol for purity.
  • Similar to this, when it comes to the colour black, where it represents death in the Western culture, white represents the same in the East.

This does not mean that you need to have different colour scheme for everyone, but its something of importance that you need to understand before deciding on to the colour scheme.

Web Localisation is Important... but why and how?

3. Graphics

What do you understand by this? It may mean that there are still some areas where 'the so-called revealing imagery, would not be acceptable. Here we go like this, when we talk in terms of graphics and flash images in the web world. A more simple version to the ones who have slow Internet connections, and the other ones for the speedy connections, is the most appropriate technique to the problem of graphics and imagery.

While considering the fact on a global level, then, you need to be pretty sure about such aspects so that it does not hinder in baiting the potential customers worldwide.

Web Localisation is Important... but why and how?

4. Horizontal-ism Is the Key

There is no doubt to the fact that there are different reading styles when we talk about the languages. For example, the Arabic language is read right to left, and many others as such.

Therefore, it becomes really important when it comes to the scrolling navigation bar. Horizontal-ism is the key and it saves you from the technicalities involved with the different languages. A vertical navigation bar is not universal. Therefore, horizontal-ism is the key you ought to follow if you stepping into the 'e-world' and to incorporate the international success in your business.

Web Localisation is Important... but why and how?

Give variations in the foreign standard, if you considering localisation becomes a real important factor. And, “We must ensure that the global market is embedded in broadly shared values and practices that reflect global social needs, and that all the world's people share the benefits of globalization,“ once said Kofi Annan.

This is what we are considering in this era of a “virtual” global market. The websites form an integral part in the current scenario. They tend to form the mirror image of an individual, organisation, corporate, or be of everyone that relates to that particular site. Therefore, website localisation forms an integral part if we want to consider the global market.

About the Author

Jenny Warner is from PixelCrayons, a creative web design and development agency that specializes in custom web design & development, markup services, CMS & ecommerce solutions.

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