Abduzeedo 2013 Symbol Case Study


Personal projects are the best way for a designer to learn because it's much easier to try different things. It's just about making decisions and building them. With Abduzeedo we try to keep it as personal as possible, at least when it comes to changes. We redesign it at least once a year, not only the overall site design but the brand identity. Things have been a bit busy however and it's been over two years since the last time we designed a symbol for the site. With that in mind, here's a start on the 2013 symbol for Abduzeedo.

This post we will show you the idea behind the new symbol. It's still a work in progress but we'd love to know what you think about the symbol and the creative process behind it.

Old symbol

The old symbol was created in 2009 and used for 2 years. The idea was basically a triangle with references to the letter A of Abduzeedo.


The first goal for the new symbol was that it had some similarities with the old one. The idea of a triangle and the letter A were the guide points. This time however, I wanted to make it super simple, no colors, just black and white and no effects.

  • Triangle
  • Letter A
  • Simple
  • Space theme
  • Star trek

Here are some images that inspired me.


Starting out with some basic sketches trying to get a simple "A" based on the references. The main inspiration comes from the Star Trek logo and of course the old symbol.

Digital Sketches

After a few sketches I went to Illustrator to translate the idea into something digital. Below you can see the basic construction of the symbol.


After a few iterations I got to a symbol that I really like. I was really indecisive about the shape I would use to frame the logo. In the end I went with the circle because it's more flexible for the applications I have in mind.

There are still some optical adjustments and adapting the typography to the new logo, however you can see some examples of the final symbol below.

So that's pretty much it. Now I will work on some stickers but before that I'd love to hear your opinion about the new symbol. Do you have any feedback or suggestions? Share your thoughts with us and you may be the lucky recipient of a sticker or poster :)

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.