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Zeppe Logo Case Study

Zeppe Logo Case Study

The Zeppe Deliveria della Pizza is the latest original restaurant from Grupo Mar, from Belo Horizonte – Brazil. In this post you will see the creative process of Zeppe's new identity. This project was done by the design studio "Pós Imagem Design" out of Rio de Janeiro Brazil, for more about them visit posimagem.com.br and behance.net/posimagem. Zeppe Deliveria della Pizza is an original and stylish new pizza place from Belo Horizonte, Brazil. We were comissioned to develop their branding and visual identity based on the Giuzeppe story above and the year of launch of the first Vespa model – 1946. Our challenge became to delve into the graphic references of the time, appropriating and rethinking them in an authentic way to create a truly original environment. Constructivist art and modernist movements like Bauhaus and De Stijl were our starting points. The work of designer Louise Fili was a true inspiration as well, and we also gathered lots of reference material on traditional Italian signage. The result is a somewhat unexpected mixture of the quirky script logo with the rigid geometric motif and our favorite part – lots of posters.   Research, Studies, Drafts   Our Four Contenders We usually don't present the client with this many 'options', but we felt that the development process had been so rich that it was justified, in this case. Of course, we only did this because we believed any of the options would be a good choice. Naturally, we had our own favorites – Rafael, the Creative Director, settled on the 4th, while I (Daniel) was obsessed with the letterforms and variations on the 3rd. Also, notice that the Vespa icon on the first iteration of the final logo was different.   The Final Logo Once the logo is chosen and all the work is done, we can't even imagine how it all would have looked in any of the other choices. There was still a lot more to come, though. From the very beginning, we knew we wanted to bring some constructivism into the mix – something that would reference the time period of our story character, Giuzeppe, and give a strong voice to the identity.

Logo Design: The Work of Paul Saksin

Logo Design: The Work of Paul Saksin

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Monome and today we're featuring the work of Paul Saksin! Paul is a Russian designer, and for more of his logos, visit his portfolio. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Monome

Logo Design: The Work of Monome

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with footprints and today we're featuring the work of Monome! Monome is a Switzerland based designer. For more logos, visit Monome's portfolio. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Footprints

Logo Design: Footprints

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with flowers and today we're featuring logos with footprints! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Flowers

Logo Design: Flowers

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with giraffes and today we're featuring logos with flowers! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: More Giraffes

Logo Design: More Giraffes

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Draward and today we're featuring more logos with giraffes! Back in 2012 we featured for the first time giraffes, and we thought it was time to update you on the latest logos using this theme! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Draward

Logo Design: The Work of Draward

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Rita Konik and today we're featuring the work of Draward! For more of Draward's work, please visit their portfolio at Logopond! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Rita Konik

Logo Design: The Work of Rita Konik

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with ducks, geese, swans and mallards and today we're featuring the work of Rita Konik! For more of Rita's work, please visit her portfolio at Dribbble! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Ducks, Gooses and More

Logo Design: Ducks, Gooses and More

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos using negative space and today we're featuring logos with ducks, gooses, swans and mallards! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: More Negative Space

Logo Design: More Negative Space

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Colombian designer Carlos Puentes and today we're featuring more logos using negative space! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Carlos Puentes

Logo Design: The Work of Carlos Puentes

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Romanian designer Bodea Daniel and today we're featuring the work of Colombian designer Carlos Puentes. For more of his work, please visit his portfolio at Logopond! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Bodea Daniel

Logo Design: The Work of Bodea Daniel

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with overlap and today we're featuring the work Romanian designer Bodea Daniel. These are pretty awesome! For more of his work, please visit his portfolio at Dribbble! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Alphametry Identity Design

Alphametry Identity Design

George Bokhua is one of my favorite identity designers and he strikes again. This time the identity was created for Alphametry, a global exchange for financial market professionals to list, discover and purchase actionable equity investment ideas. Check it out! For more from George Bokhua visit behance.net/milash.

Logo Design: Overlap

Logo Design: Overlap

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Marcin Inspirado and today we're featuring logos with overlaps. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Marcin Inspirado

Logo Design: The Work of Marcin Inspirado

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured quirky Japanese logos and today we're featuring the work of Marcin Inspirado. These are only a handful of Marcin's work. For more of it, please visit his portfolio at Logopond. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Quirky Japanese Logos

Quirky Japanese Logos

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured Logos & Typography by Dawid Cmok and today we're featuring quirky Japanese logos. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Clever Wordmarks by Quillo Creative

Clever Wordmarks by Quillo Creative

I find really awesome when a designer decides to go on a designing spree, coming up with a cool idea and developing a creative series. Quillo Creative, based in Sacramento, CA, came up with some super clever wordmarks really worth checking out! Here you can see some of its pieces. All of these are pretty great, but my favorites are Chess and Time! Which ones do you like the most? Tell us! Also, for more wordmarks like these, please visit Quillo Creative's portfolio at Behance! I hope you enjoy these. Cheers!