Create an amazing Ad in Photoshop
I'm a really fan of Peter Jaworowski aka The Hejz, I even wrote a tutorial for PSDTUTS showing an effect inspired by one of the Peter's amazing works. Then last week, Cameron and Bobby, gave me some tips on how create those light streaks, and that is what I will share with you in this post.
This tutorial is just an exercise I did with my friend Cameron trying to create a Nike ad, it's not commercial, it's just because we love some of their ads and we'd love to be able to design one, maybe someday. So in this tutorial we will use some images and play with Blend Modes and Color Adjustments to create a really cool Nike Ad in Photoshop.
Step 1
Open Photoshop and create a new document. I used 1920x1200. After that select the background layer and go to Layer>Layer Style>Grandient Overlay. Use #150b06 and # 321c0f for the gradient colors, Radial for Style and Normal for Blend Mode.
Step 2
Create a new layer and go to Filter>Render>Clouds. Make sure that the colors were black and white for the foreground an background.
Step 3
Change the Blend Mode of the Clouds layer to Color Dodge.
Step 4
Select the Eraser Tool (E). Use a regular brush. Change the Hardness to 0% and use a big size. Now erase some areas, just leave the center like the image bellow.
Step 5
Place the logo and aling it in the center of the document. Go to Layer>Layer Styles>Outer Glow. Use #fffde2 for the color, Color Dodge for the Blend Mode, 80% opacity, 18% for the Spread and 18 pixels for the Size. That will create a nice glowing logo.
Step 6
This tip was from my friend Cameron, he sent me this image and told me that it would be a nice way to create some effects like the Hejz work. You can download the image here.
Step 7
Cut an area of the image and paste it in your document. Rotate and resize it to fit with the symbol. After that change the Blend Mode to Screen.
Step 8
Now go to Image>Adjustments>Levels. Increase the black and the a bit of the white of the image. That's necessary to match the colors of the image with the backgournd.
Step 9
Go to Edit>Transform>Scale, reduce the size of the streaks. Then go to Edit>Transform>Warp. Move the grid to make the streaks follow the symbol.
Step 10
Go to Image>Adjustments>Hue and Saturation. Increase the Saturation and the Hue. Reduce the Lightness.
Step 11
Duplicate the sparks layer. Go to Edit>Transform>Flip Vertical. Then resize it and adjust the position like the image below.
Step 12
Copy another art of the original Photo and paste it in your document. Repeat the steps 8, 9, and 10.
Step 13
Repeat again the Steps 8,9, and 10 to create a tail to the symbol, like the image below.
Step 14
Now lets create some stars, I have explained this in other tutorials so I won't spent too much time again. Basically just create a new layer and fill it with black. Make sure you have black and white for the background and foreground colors. Then go to Filter>Noise>Add Noise. Use Gaussian for, 15% Amout, and Monochromatic. Then change the layer's Blend Mode to Screen and go to Image>Adjustments>Levels. Increase the black and white levels untill you get nice stars. Then just repeat the same steps again in this same layer.
Step 15
Here it's just to illustrate the idea I had of this golf player that hit the ball and the ball was the commet thing. So I used a photo from iStockphoto.com, you can buy it here.
Step 16
Place the golfer in your image and align it at the botton of the page. Also select the Brush Tool, use #d88c4d for the color and with a big brush, very soft create a light behind the player. Use 25% Opacity.
Conclusion
Now just add some texts and other small effects like the glow behind the golf club. This sort of exercise is really cool because we can learn a lot from how to create some effects or famous brand styles such as Nike, Apple, Adidas, and others. These companies have their own style so you can play with that in order to learn how to reproduce that in your own design.
Click on the image for a full preview
Download the PSD File
Click here to download the Photoshop file for this tutorial.
About the author
My name is Fabio Sasso, I'm a graphic/web designer from Porto Alegre, Brazil and I'm the founder of Abduzeedo. I hope we can share lots of information, tips, and ideas through Abduzeedo. Also you can follow me on Twitter or my personal site at http://fabiosasso.com.
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82 Comments
This is amazing really! Thank you.! Very much likes!
Real helpful techniques :D
This is really cool, I think you can design for them soon :)
good ones fabio..
nice tutorial, thanks… Could you use a brush and create the sparks yourself and then maybe apply a layer style to it instead. Not taking anything away from the design or the image used, which by the way looks the nuts, good find! Thanks again
Veery Nice post...i think i'll used for myself someday!
see my work at http://freeartisticphotos.com
cheers!
Great work! really inspiring.
Very nice effect! Thanks.
"Abduzeedo just did it!" lol ^^
Awesome effect! :)
This tutorial is like bread for my tooths XD (this is an old italian adage)
I love it! It's great! It's wonderful! It's... (have you understand my own enthusiasm?)
Great job!
I just look to this one and wouu.... I love how simple is your tehnique and how great is result! Wow! Respect - You`re really a master :)
Wow!! simple and nice... thanks!!!
This is very nice. Your ideas are so creative
i dont know how you do it
Whoah, thanks for inspiration!!! Not the same, but the idea... FIREBIRD!! :)
http://lfsteam.com/dl/firebird.jpg
The final result is totally amazing, really cool.
Fireplays from Jon Thomas on Vimeo.
thanks for this tutorial. totally amazing! (^_^)
great tut !!! thanks guys ;)
Nice one Fabio =)
Superb!
I cant get the Download link to work?
I cant get the download link to work? Keeps sending me to the home page
Thanks for the comments, and I've fixed the download issue. I had forgotten to add the zip file name in the URL :(
Best,
i cant get step 3 idea. can help me? when i Change the Blend Mode of the Clouds layer to Color Dodge, will get black color. why?
This is so hot! Thanks for sharing it with us.
cara, pq vc ñ faz seu blog em portugues BR???? pow
WOW!!! That Nike Logo effect is spectacular! Thanks for the tutorial.
whoa!
another hats off to abduzeedo!
nice tut fabio!
Great tut abduzeedo!
jaworowski definitely has some inspiring effects.
do you have any suggestions of where to get those kind of pictures in step 6?
or even, what we should type into search engines?
i love that nice work man
hi Fabio Sasso. nice to meet you. it's really a amazing dais you created giving chance meet all the good designers across the globe. danx a lot. & just wanted to know about the nikefire work shown above. is this done for nike company or just an experiment you wished and worked on it?
@mbi
Wow....cooool , admire at your guy's innovation..
Amazing tutorial! Thanks for sharing!
really great job!!!! Awesome tutorial THX 4 this one
great tut, I love it look what i've done, I did a little my own way :D
[img]http://farm4.static.flickr.com/3040/2849132942_2997d32d57.jpg[/img]
[img]http://farm4.static.flickr.com/3230/2849132950_3a774945f3.jpg[/img]
[img]http://farm4.static.flickr.com/3076/2849132958_71de44aeed.jpg[/img]
FABIO is always rocking...
thanks for sharing your knowledge...
JESUS bless you all time.....
wow great job man...
thanks for share the tutorial
Wonderful effort
Thanks man, you're rocking ^_^
I just joined your website and really I have learned alot of things
Thanks again, please keep going with this great job ...
God blees you
cool. Thx a lot
Thx alot man, this tutorial is really good xD. Good Job .
Really kool.
I will try this one.
Thanks
You should have put "Abduzeedo just did it" instead of "Abduzeedo just do it" as the slogan :P
kewl.
How come when I get to step 3 with the color dodge, my image looks nothing like that step?
I thought this effect was going to use native photoshop filters to create the fire effect - still cool, but would be better if it were using the filters.
I love this tutorial!
You are great, I am going to try this out right away!
Automoto
http://i34.tinypic.com/mlkuna.png
my outcome,,
yeah yeah, yours is better, but i'm happy with mine:D
Great tutorial! I used it to compose an image with a butterfly that has flaming wings here. Could I by chance put this up as a wallpaper for download? If not that's ok too.
I want ot learn for photoshop..
Since this looks like it's a spread, the Nike logo would get split right in half by the gutter of the magazine.
HEADS-UP:
Having issues with this tutorial?
Some might think this is obvious, but make sure your document colors are set up for RGB when attempting this tutorial (or most of them for that matter.) I was having the same issue a few other people were having on here with colors/ effects not matching up. Give it a whirl in RGB mode :)
Great tutorial, nice effect!!!
Thank You very nice topic
my god, so nice
wooow..great tutorial !!
Your tutorials are rock and roll!! \m/
Thank you. Very nice
Absolute tutorial, great effect. Thanks you for this, it added my creativity working on it.
Copying your tutorial without your permission and without you no credit.
This is the link of the copy: http://www.photoshop-designs.com/foro/viewtopic.php?t=32013&postdays=0&p...
Otimo tutorial.
Parabens
Hm..This is amazing really.Thx for U idea.Nice job
WoW Thanks for this wonderful tutorial i also created something with this but how can i show it to you?
I gotta say, continuously disappointed with seeing these PS tuts advertising the Use of Eraser over Vector Masks...
Not to be too forward, but as professionals, we should be promoting good practices, not embracing bad habits.
What font are you using?
what do i download to like make all this stuff like what does this guy have that is letting him paint this stuff i need to know what to download
Nice work ,great collection. Thanks for the share.
Cara, muito bom este trabalho, parabéns!
This is awesome but I'm stuck at Step 5...
I mean where did you get the logo from?
your tutorials are awesome! using photoshop is much more easier using your helpful tips :)
Featured here: http://www.presidiacreative.com/10-amazing-effects-from-abduzeedo/
awesome tutorial :)
great idea and tutorial! thx
It's really nice. I like it a lot. But it's useless for me...
sohbet odalar? - sohbet
nice tut , u have agreat idea , i love Abduzeedo
n big big thaaaaaaaaaaaaaaaanx :)
Very cool! Sasso is the best.
Absolutely amazing! Very inspiring and waaaay cool ad! Love the techniques you used. thanks for sharing this really simple but imaginative and effective ad tutorial. Keep up the great work!
this is mine good tutorial [url=http://img15.imageshack.us/my.php?image=nike4sport2a.jpg][img=http://img15.imageshack.us/img15/1405/nike4sport2a.th.jpg][/url]
Thanks for this great tutorial dude. Really nice result!!!
I've learned a lot on this site and the information provided would continue to learn and how to thank you for example if I can not describe my gratitude
Nice Tutorials.. Keep It up ..
how do you do the first step??
How do you "select the background??
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