I'm a really fan of Peter Jaworowski aka The Hejz, I even wrote a tutorial for PSDTUTS showing an effect inspired by one of the Peter's amazing works. Then last week, Cameron and Bobby, gave me some tips on how create those light streaks, and that is what I will share with you in this post.

This tutorial is just an exercise I did with my friend Cameron trying to create a Nike ad, it's not commercial, it's just because we love some of their ads and we'd love to be able to design one, maybe someday. So in this tutorial we will use some images and play with Blend Modes and Color Adjustments to create a really cool Nike Ad in Photoshop.

Step 1

Open Photoshop and create a new document. I used 1920x1200. After that select the background layer and go to Layer>Layer Style>Grandient Overlay. Use #150b06 and # 321c0f for the gradient colors, Radial for Style and Normal for Blend Mode.

Create an amazing ad in Photoshop

Step 2

Create a new layer and go to Filter>Render>Clouds. Make sure that the colors were black and white for the foreground an background.

Create an amazing ad in Photoshop

Step 3

Change the Blend Mode of the Clouds layer to Color Dodge.

Create an amazing ad in Photoshop

Step 4

Select the Eraser Tool (E). Use a regular brush. Change the Hardness to 0% and use a big size. Now erase some areas, just leave the center like the image bellow.

Create an amazing ad in Photoshop

Step 5

Place the logo and aling it in the center of the document. Go to Layer>Layer Styles>Outer Glow. Use #fffde2 for the color, Color Dodge for the Blend Mode, 80% opacity, 18% for the Spread and 18 pixels for the Size. That will create a nice glowing logo.

Create an amazing ad in Photoshop

Step 6

This tip was from my friend Cameron, he sent me this image and told me that it would be a nice way to create some effects like the Hejz work. You can download the image here.

Create an amazing ad in Photoshop

Step 7

Cut an area of the image and paste it in your document. Rotate and resize it to fit with the symbol. After that change the Blend Mode to Screen.

Create an amazing ad in Photoshop

Step 8

Now go to Image>Adjustments>Levels. Increase the black and the a bit of the white of the image. That's necessary to match the colors of the image with the backgournd.

Create an amazing ad in Photoshop

Step 9

Go to Edit>Transform>Scale, reduce the size of the streaks. Then go to Edit>Transform>Warp. Move the grid to make the streaks follow the symbol.

Create an amazing ad in Photoshop

Step 10

Go to Image>Adjustments>Hue and Saturation. Increase the Saturation and the Hue. Reduce the Lightness.

Create an amazing ad in Photoshop

Step 11

Duplicate the sparks layer. Go to Edit>Transform>Flip Vertical. Then resize it and adjust the position like the image below.

Create an amazing ad in Photoshop

Step 12

Copy another art of the original Photo and paste it in your document. Repeat the steps 8, 9, and 10.

Create an amazing ad in Photoshop

Step 13

Repeat again the Steps 8,9, and 10 to create a tail to the symbol, like the image below.

Create an amazing ad in Photoshop

Step 14

Now lets create some stars, I have explained this in other tutorials so I won't spent too much time again. Basically just create a new layer and fill it with black. Make sure you have black and white for the background and foreground colors. Then go to Filter>Noise>Add Noise. Use Gaussian for, 15% Amout, and Monochromatic. Then change the layer's Blend Mode to Screen and go to Image>Adjustments>Levels. Increase the black and white levels untill you get nice stars. Then just repeat the same steps again in this same layer.

Create an amazing ad in Photoshop

Step 15

Here it's just to illustrate the idea I had of this golf player that hit the ball and the ball was the commet thing. So I used a photo from iStockphoto.com, you can buy it here.

Create an amazing ad in Photoshop

Step 16

Place the golfer in your image and align it at the botton of the page. Also select the Brush Tool, use #d88c4d for the color and with a big brush, very soft create a light behind the player. Use 25% Opacity.

Create an amazing ad in Photoshop

Conclusion

Now just add some texts and other small effects like the glow behind the golf club. This sort of exercise is really cool because we can learn a lot from how to create some effects or famous brand styles such as Nike, Apple, Adidas, and others. These companies have their own style so you can play with that in order to learn how to reproduce that in your own design.

Create an amazing ad in Photoshop
Click on the image for a full preview

Download the PSD File

Click here to download the Photoshop file for this tutorial.

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.