Italian designer Alessandro Scarpellini takes on the rebranding work for Minimalissimo, a magazine that celebrates the best of minimalism in design from the past and present. For more from Alessandro Scarpellini visit alessandroscarpellini.it. Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in mind, we felt there was a need to create a unique identity that not only communicates minimalism, but also closely aligns with our minimalist sensibilities found throughout our design articles. Having already moved towards a logotype a few years ago using a single character, M, we wanted to continue with this concept. So we approached Italian graphic designer Alessandro Scarpellini to design a simple, minimal yet readable logotype. Naturally adopting a sans-serif type, Scarpellini decided, having experimented with a number of typefaces, that Avenir would form the basis of Minimalissimo’s new identity. The logotype was then stripped back and reduced to show only the essence of the character, M. The result is a clean, minimal and relatable identity for Minimalissimo. Less, but better.
Take a close look at the branding of Costume Code. A tailor shop that creates made-to-measure outfits for the fashion-savvy individuals. Using finest materials the company creates suites and shirts of extraordinary quality for both men & women. This project was designed by the Russian design studio The Bakery. Working on the new image we had to make sure the company clearly stands out from competition. The business was very young & established by young individuals, so we deliberately got rid of any luxurious, heritage-inspired visual solutions in favour of contemporary monospaced typography, monochrome palette and minimalist layouts. To give the brand its own voice we created a set of slogans to adorn most of the print materials. As the main target audience is mainly office workers, managers and businessmen looking to spice up their wardrobe, we came up with short quirky phrases relating both to office life and fashion customers could relate to.
It's always awesome to see a brand design that feels like an old classic, that it's been around for a long time yet aged with grace. With that, we're excited to feature a pinnacle expression of this idea in a brand identity project for the Santa Monica Yacht Club by the talented Farm Design. It definitely drinks from this fountain. Check it out after the break. Farm Design created the Santa Monica Yacht Club branding for award-winning chef Andrew Kirschner and his new restaurant and bar. Branding included identity, website, exterior and interior environmental graphics, menus, and various consumer touchpoints. For more information check out http://farmdesign.net/
Nothing like the start of the week with a super creative branding project. The designer behind this one is Maurizio Pagnozzi, an italian designer based in London. The project is for a juice bar in Bologna, Italy and the cool thing about the end result is how clever his solution was for the logo. The name of the juice bar is Pistinega, which means carrot in the Bolognese dialect. He simply played with negative space to create the letter E from the shadows in a carrot. For more information about Maurizio check out his web site at http://www.mauriziopagnozzi.com/
We simply love when designers start rebranding big companies and names just for fun. We've seen some super nice examples in the past, and today is no different. Dana Kim, a designer from Los Angeles has imagined a new image for Google. It's super fresh and clever, and Dana managed to capture the essence of Google and made it the core of this rebranding project. Of course, these are only some images from her project. For the whole thing, with advertising posters and video, check out her portfolio at Behance! I hope you enjoy these as much as we did! Cheers! ;) "The new Google gets more friendly and responsive with the search bar logo. The two O's are combined and extended to make the search bar. The combining of O's also symbolizes connecting the user and Google together and signifies the company's effort to engage with its users closely. I aimed to narrow its focus on the convenience of users to deliver speedy and optimal results while providing its unique visual presence. The search bar is expandable with the amount of characters you enter in the search bar."
Based in Philadelphia, USA, the design studio named SuperFriendly have been bravely working their way on sites and apps for screens of all sizes. Working with brands like TechCrunch, Entertainment Weekly and more, it's just really to see their process on the branding and web design. All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly All Rights by SuperFriendly Links More info about SuperFriendly: http://superfriend.ly Follow SuperFriendly on Behance: https://www.behance.net/superfriendly
For todays post we bring a super smooth and beautiful animation created by Simon Holmedal for the Xbox Branding. I love the simplicity of this project with simple lines creating the Xbox logo. Everything looks top notch, check it out and for our American friends, Happy Memorial Day. For more information about Simon and his full portfolio check out http://www.simonholmedal.com/ Video I was working as part of the in-house team at ManvsMachine, I did various tasks including rigg, rnd, animation. Stills Credits Client: Microsoft Concept, Design & Direction: ManvsMachine Creative Director for Xbox: Ramiro Torres
Nothing like a good branding project to start the week inspiring and motivated. Today we featured a project titled Pom Pom by Reynolds and Reyner from Kiev, Ukraine. The project was created for a fashion designer from Los Angeles and the behind the scenes posted by them is quite extensive and show in details some of the parts of the creative process behind branding design. POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”. The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of lightness and brightness shown by these girls and a dual brand name refers to the idea of combining the two types of lingerie in a single set. Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.
I haven't posted about visual identities in quite a while but that is about to change because this post is about a beautiful visual identity created by Spin for the University for the Creative Arts. The simplicity of the design is strikingly beautiful and timeless. It was difficult not to be inspired by the passion for ‘creativity’ and ‘making.’ Our starting point is a visual language synonymous with designers and architects and employed by them as a way of marking work in progress, the humble stencil. It was from this seed the identity grew. We have created a solid anchor point in the logo whose essential stencil component parts will form the visual root from which the identity grows. Its creative potential has no end and can be developed year on year. Scope of work: Identity concept and creation Stationery and templates Website consultation Art direction Printed matter Motion graphics Filming and editing Signage Environmental graphics For more information check out http://spin.co.uk/
This is a great case study of Mindbits new branding and App design. MindBits is a simple way to collect thoughts on the go, build collections, and share them with others and here we can see the behind the scenes. Work by Benn Raistrick, Rosie Manning, Leigh Taylor. Brand Platform for the fledgling startup 'MindBits'. We strengthened the purpose of the product with a clear brand vision and identity to interest early adopters.
Today we feature a great visual identity project by Tomasz Mazurczak. The project is for MOTIFO - Interior Design Architect. The project is super detailed and Tomasz share a bit of the process and a lot of images on his Behance profile. Of course it definitely deserves to be shared here on Abduzeedo. Motifo is a company situated in the heart of Krakow in Poland. Their main business is fully comprehensive interior design. They create everything under the key. Projects, estimates, orders and realization. They have a lot of interesting implementation. It's time for a change for the better. I made a complete corporate re-identity visual. Starting with the sketch logo, letterheads and business cards. The idea was to create a prestigious and modern style. Also very depend to create eye-pleasing website with using modern style. I show implementations using fullscreen gallery and masonry viewing. I made also design a website taking care of the effects of UI/UX. The design of all pages using the technology Responsive. Results of my work below. Then code template for HTML5 and CSS3 using jQuery and Responsive. While every page in Polish language. For more information check out http://www.thomsoon.com/
Akufen is an interactive studio focusing their work in Print and Visual Design, Web and Interactive Development based in Montreal, Canada. Being creative around a specific branding is not always a beautiful task with the requests and demands. But Akufen does a pretty good job! All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen Links More info about Akufen: http://www.akufen.ca/en/home/ Follow Akufen on Twitter: https://twitter.com/akufen
I have seen quite a few good visual identity guidelines, from small to big companies. The main difference is for SMBs it's important to create more compelling symbols to standout among the competition. The creative process doesn't change but usually the outcome is quite visible. Grohs Visual Identity is a great example of beautiful branding work. It was created by Martin Grohs and it's definitely worth the feature here on Abduzeedo. Martin Grohs is a designer, digital artist and illustrator from Leipzig, Germany. For more information check out https://www.behance.net/martingrohs
Jonathan Quintin has been previously featured on Abduzeedo for UI/UX projects and it's our first time showcasing one of his branding works. That being said, Jonathan inspires us with a beautiful combination of his core background into a set of branding and mark. All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin Links More info about Jonathan Quintin: http://www.studiojq.co Follow Jonathan on Behance: https://www.behance.net/JonathanQuintin Previously Featured The Client is Always Right Series by Jonathan Quintin UI Design: The Gorgeous Weather Dashboard
Designing logos is always a very intricate process. Understanding the message to communicate for the product or service you are designing for might be an endeavor. The difference and quality of a good logo design is in the details as you can see in this collection of branding work done by Joe White from 2013 to 2014. Various logo's and other branding elements created throughout 2013-2014. Each design created using Flash CS3 Joe is an all rounder, fluent in design and typography and has a keen interest in video, animation and motion graphics. I can bring something special to the table. For more information check out his website at http://yeoldestudio.co.uk/
It's always awesome to start the week off with inspiration for a beautiful branding project. This week we feature the visual identity created for the The Wroclove Design Festival 2014. Designing anything for the design industry can be very challenging, especially because the target audience is very aware of what makes good design. Natalia Żerko, the designer behind this project, knows her audience and it's clear from the simplicity of colors and typography that create a strong and modern visual identity. The Wroclove Design Festival 2014 branding was created by Natalia Żerko. for more information check out her portfolio at http://www.nataliazerko.com/ My task was to design a visual identity concept for the Festival as a whole and for the specific festival zones (Kids Design, Fresh Design, Urban Garden, etc.). The title of this edition was 'Design: Otwarty' (eng. 'Design: Open'). Along with the main concept, I designed some of the promotional materials, e.g. posters, citylights and billboards, t-shirts, bags. Wroclove Design Festival had its second edition in May 2014. It was held at Wroclaw’s Main Railway Station, which was recently restored. More than 20.000 people visited this edition of the Festival and 150 lectures and workshops were held.
Tough Slate Design is an independant design studio based in Kiew, Ukraine. With a philosophy of going beyond the horizon, these guys surely bring their A-Game into their portfolio and also in this branding for Woodstock Sawmill. Please enjoy! A nostalgic reminder of classic times. This packaging not only ensures safe handling, but the inspiration behind the design is an appropriate choice considering how uncommon barber lights have become. I think it's a great interpretation! - The DieLine Magazine All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design Links More about Tough Slate Design: http://toughslatedesign.com Follow them on Behance: https://www.behance.net/toughslatedesign