Phosfroma is a branding project shared by Bullseye. The main goal of the project was to help Phosfroma to be recognized as a leader in professional lighting solutions for both indoor and outdoor building applications. The end result is a simple and elegant branding with a beautiful system to support it. I have to say, the presentation is top notch, from the business card to collaterals, everything feels coherent and consistent. "We instill confidence in those we work with, which is central to everything we do." Project description Phosforma's mission is to set new standards within the lighting industry through our work and how we approach a project. The Phosforma brand and culture is defined by a passion for lighting and a set of core values that we truly work within. - Behance Branding About Bullseye Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Porto, Portugal. They are dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. For more information check out http://www.bullseye.pt/en/ We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project.
Vinery 9 is a branding and visual identity project for an e-commerce website all about wine and it was designed by a fellow Brazilian Designer, Gilnei Silva. There are many ways to translate a message to a logo and then a branding system. Gilnei explored the refraction effect created when you try to read something through a glass of wine. The result is quite beautiful. The visual representation of the distortion with wavy lines is clever and elegant. I won't tell much, check it out after the break and happy Friday. The idea for the logo started with the concept of wiseman because the owners of the site were experts in wine. One of the things that sommeliers do is to look at the texture of the wine, so they explored the idea of the logo was if the number 9 was behind the glass. Branding and visual identity About Gilnei Silva Gilnei is a Senior Designer focused on branding and visual identity. For more information check out http://www.gilneisilva.com/
Huu! branding project for a magazine and blog inspired by the mexican singer and songwriter Natalia Lafourcade. It was designed by Jonathan Mont, a designer from Tampico, Mexico. The project features a simple but bold typography. The design she came up for the blog is quite good in my opinion. I love how editorial it looks. It feels like a magazine, instead of just a plain web site. It also matches the magazine design quite well, or it just a beautiful translation from the magazine to the web. Project description from Behance Huu! is a magazine and blog inspired by the mexican singer and songwriter Natalia Lafourcade. Their aim is introduce to the fans some news and texts related to she and her projects. Expressiveness and the different musical nuances of Natalia, were the base of inspiration to create a joyful and effusive brand. The naming was inspired in one of her songs and was chosen to generate a word with many meanings. The brand transmit a joyful and expressive value through the colors.The three colors symbolize to Natalia Lafourcade, her fans and the magazine team. Huu! is the result of an emotional mixture with a current and alternative character. Branding Jonathan Mont is a Mexican designer, lover of branding, the creative process and the effect that it can cause. He uses ingenuity, function and intuition to create creative projects that connects with the people. For more information check out http://www.jonathanmont.com/
Working on a branding for an event is not an easy challenge. You’re putting out your work for everyone to see and you’re basically in competition with any kind of events wherever it is about music, education and about anything! Apart from the organization itself, you need to have a design that will attract your crowd into coming to your event and also share it to their friends to come. We are taking a look at the work of Michelle Wang and the work she has done for the branding of D5X Forever Young. I like the approach of a small colour palette throughout the work and treated quite uniquely with colour meshes and gradients. Credits Agency: Droga5 Design Director: Rich Greco Photographer: Paul McGeiver, Robert Ohman, Jesse Vega More information via Behance.
Branding goes beyond the logo, we mentioned that several times. The biggest challenge for designers is how to create a system that is scalable and efficient across different mediums. Carlos Bauer and Nicholas Pierre shared a great example on their Behance page. It's the visual identity for Tropico, a great example of beautiful word mark and collaterals. Trópico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema. With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices. Branding Carlos Bauer and Nicholas Pierre are freelance designers from Curitiba, Brazil. For more information check out http://carlos-bauer.com/ and http://www.contemchumbo.wordpress.com/
When it comes to branding and visual identity there's much more than just a logo, you have to think about a system of materials that will support the visual identity needs of a company or service. Lincer is a startup that works with companies from different sectors to promote improvements in workflow, keeping the focus of the company's experts in their core business. The role of Typedstudio was to develop all visual and naming the brand reflecting a business vision company that brings innovative proposition to the market. Lincer is a project share by Carlos Nogueira, a creative director based in Grenoble, France. For more information about his work check out: http://www.typedstudio.com/ Branding project
I love to see a little bit of what happens behind the scenes of a branding project. The outcome usually is simple but a lot of people, especially the non-designers might not have any idea of the amount of work that it takes to come up with a good and powerful brand system. The Nubank project shared by Andrea Avedissian is a great example of that. The visual identity project was done for a new type of credit card that doesn't require a bank in Brazil. A new concept that required a fresh take on the branding. Personally I love the symbol and the color palette, it's elegant and depth. It's like a penrose triangle. The typeface is the only thing I am not quite fan of, it looks like FF Dax which seems to be one of the favorite fonts for visual identities in Brazil. That said, it doesn't compromise the strong work done by Andrea and the other designers involved. Nubank provides a digital credit card, a Platinum MasterCard for smartphones, and is looking to take customers away from Brazil’s highly profitable banks. That means the company is now concentrating on people who can afford the phones and already have credit cards with Brazilian banks but are seeking alternatives... New York Times About Andrea Andrea Avedissian is a senior copywriter from São Paulo, Brazil. For more information check out https://www.behance.net/AndreaAvedissian - The art director of this project was André Bitelli.
After a long hiatus I got the time to post again and nothing better than sharing a beautiful visual identity project. I am talking about the Manwaring - Certified Financial Planning project shared by Jackson Mahlke. There are a lot of things to like about the work that Jackson put together but I can highlight the symbol and typography are my favorites. Manwaring is a local certified financial planner in Houston. The client really wanted to incorporate an eagle into the new mark so I obliged. With that in mind, I decided to reference a shield (dependability/safety/protection) by overlapping the eagles wings as it takes flight. - Jackson Mahlke Visual Identity Jackson Mahlke is a graphic designer living in Houston, Texas passionate about branding, teamwork, collecting typefaces. For more information check out http://designbyhawkeye.com/
One of the things I do enjoy the most on Abduzeedo is discovering the stories behind the projects we feature. Designing with a purpose and expressing a meaning or a story through the clean lines and strokes of a logo is quite beautiful. Let’s take a look at the work of Adriana Astua about designing a concept branding for organizing a Sport Games in Costa Rica. Behind the initiative, the folks from Publimark Mullen Lowe asked their team how they would envision their ideas for every single province of the country. Adriana was given the task for Cartago City. I like the fact that she used the concept of focusing her design on little mosaics, that together formed a pattern related in a diversity of architectural works. Hope you will enjoy! Cartago is a Costa Rican small province full of richness: its people, flora and fauna, history and colonial architecture. As an “elected” city to organize the 2016 Games its logo was designed unifying Cartago’s most important historical icons. The Basílica, Turrialba Volcano and Cachí’s Dam are surrounded by a sphere from Guayabo’s National Monument, achieving a powerful synthesis, elegant and with a lot of movement. Each icon is created with 5 lines as a tribute to the 5 Games rings. Credits 3D & Modeling: Tatiana Astua & Giovanni Rojas Copywriting: Federico Nieto More information via her Behance.
We have featured Socio Design a couple of times here on ABDZ but they keep delivering amazing work. This time we want to share the beautiful branding and visual identity work they did for Stevenson Systems. We also have to highlight our admiration for the simplicity and elegancy of their work not only in the visual identity but the web site as well. Stevenson Systems are a Space Accountancy firm based in Los Angeles, USA. Founded by Peter L. Stevenson in 1986, they have been instrumental in shaping the industry by unifying the understanding of commercial measurement between architects and developers. - Bechance Stevenson Systems approached Socio to create a new brand identity that would solidify their reputation as global leaders in the Space Accounting field and future proof the business from competing firms. A key requirement of the business strategy was to highlight the full range of services on offer that go beyond measuring buildings. To achieve this, we created a new mission statement of ‘Discovering Hidden Value’. This helped to suggest that the true benefit of their services lay in the opportunities a landlord was afforded from their consultation and management services after measurement. - Socio Design Branding About Socio Design Socio Design is a Graphic Design agency. They work with a diverse range of clients, from start-ups to multinationals, creating memorable design that grabs target audiences, builds brands, and ultimately achieves results. From concept to completion they deliver engaging design solutions that work harder. For more information check out http://www.sociodesign.co.uk/
We share a lot of articles on branding and visual identity. Most of the work we feature is very clean and tend to be super digital for lack of better term. What I want to say, that most of the symbols and logos lose a bit of the original traces from the sketch phases. Ride & Sons is a different case. The project was shared by BMD DESIGN and it has this really cool style that preserves the drawing irregular form to add a lot of personality and character to the brand. BMD is a design studio from Bordeaux, France. Their work is super stylish and we highly recommend that you check out their work at http://www.bmddesign.fr/ Visual identity
In a middle of revamping a client’s branding design, as most of us will do, we’ll find paid time to surf around and see what’s going out there as inspiration and for this case in branding. I wouldn’t necessary look for any trends to apply but simply surfing around and let my mind go free. I stumbled across this beautiful packaging design by and her concept for a fictional wine brand. I kind of like the approach with the french terminology associated with a tattoo, along with the color palette chosen to represents the garden (jardin). Sarah is an art director and graphic designer based in Toronto, Canada. Other than her conceptual work, she has worked with Canadian brands (Toronto-based) like: Smoke's Poutinerie and Vaughan Mills just to name a few. We shall look forward to seeing more of her in the future. Concept for Wine Brand and Packaging More information: http://sarahgwan.com/wp.
WHYNOT NightClub Identity is a branding project shared by Quim Marin. There is a lot of things to love about this project but for me the color palette and the symbol are super strong and modern. I can say if it is long lasting but I believe for a NightClub I believe that is not the main goal. I also like the way Quim worked with the symbol for the posters and collaterals. Quim Marin is an art director and freelance designer with more than 15 years of experience. He is based in Barcelona, Spain. For more information make sure to check out http://www.quimmarin.com/ Branding
Simple and elegant branding work is always inspiring, at least for me. The Boontheshop project by NR2154NYC is an amazing example. Boontheshop is Seoul’s leading luxury concept store and of course the branding work reflects that. It's pretty much black and white and minimalistic. I know this type of project doesn't work for a broader audience but boy it looks cool, at least just to see the attention to details, from the packaging to the semi-serif typeface, everything seems very well-crafted. NR2154 NYC is a design team from New York especialized in fashion, typography and editorial design. For more information about the work check out their Behance profile. Branding
We mostly present projects for the quality of the work, how original is the concept but we don't often showcase a project for the story behind it. What was driven behind that design, the efforts that made this project a total great success? Let us introduce the Brand Identity, Print & Packaging Design for Stories Café that is located in Leeds, UK. Other than serving coffee, you are welcomed in an Scandinavian-inspired space. A beautiful design by Passport Design Bureau that took a contemporary approach at making a journey to the source of the ingredients. The branding might be clean and simple but we just can't be ignored and be touched by the story behind. Brand identity and print collateral for new, independent café 'Stories', boasting artisan coffee, cold-pressed juice and a locally-sourced menu. More Information: http://www.wearepassport.com.
We've previously featured the work from Serafim Mendes with Invisible Cities on Abduzeedo and now he's back with a collaboration with Danny Ivan on their submission for Andante Design Contest where they had to create a new concept for the metro cards on its branding and also providing designs for advertising and promotional content. The challenge was to be limited by using Andante's existing logo and colours. For those who don't know, Andante is the intermodal ticketing system used in public transportation in the metropolitan area of Porto, Portugal. Let's take a look at their beautifully done concept and see what was their thinking behind their idea. Submission for the Andante Ideas Contest, hosted by Transportes Intermodais do Porto (TIP). A project by Danny Ivan and Serafim Mendes. Credits Danny Ivan Serafim Mendes
It's been quite a few days without any editorial design project here on the blog. It's time to change that with a really cool project created by Mohamed Samir for Tecom Parks. The brochures he created are quite stylish. It feels more like a collateral for an exhibit or an upscale brand due to the simple typography, black and white photos and bold text. I especially like the cover he designed as you can see below. It adds bold colors over the start black and white layout. It feels simple but very elegant. I don't know if that was what he was trying to do, if so, he definitely accomplished it Tecom Parks editorial designs, a series of brochures that fall under one pack. The covers are following each park identity while the books layouts are almost same to maintain the feeling of one family package. Editorial Design Mohamed Samir is a Lead Designer from Dubai, United Arab Emirates. His focus is on Graphic Design, Branding, Illustration. For more information check out his Behance profile.