Echo is the newest of the french smartphone makers. The brand belongs to Modelabs, a historic distributor in the phone market, which had a range of entry-level phones, a segment in which it enjoys a leading position in France. The new range of four smartphones, launched in June 2016, concentrates on entry-level and midrange products, with a positioning focused on pragmatism : to offer qualitative smartphones and smart design, with no frills; an ally of everyday life. A range of devises jam-packed with useful technology. Brand Brothers were asked to facilitate this bold launch by bringing a substantive work on the brand positioning, visual identity and branding. In connection with the team, they have overhauled the project's foundations to achieve central conclusions : the brand must present itself with simplicity, honesty and strength. It must get out of low-cost codes. It must reflect uncompromised quality standards while making them accessible to all. It demystifies the possession of quality technological objects. Brand Brothers has helped the brand to find its place an already crowded market. The studio has created the brand positioning and visual identity, all visual standards, the packaging design, the website (design and development) and the artistic direction of visual products. The logo is the backbone of this new promise : this original type design tells the echo and resonance, and opens a creative territory without boundaries that deploys on the whole universe of the brand. For more information check out https://www.brandbrothers.fr/en/
Branding is all about simplicity in my opinion, it's the challenge to create a visual identity for a company that is memorable and represents the values of their business. FACE . created an amazing work for DNA Development, a company based in new York City, an exceptional place where they seek to acquire development opportunities to create beautiful, functional and liveable spaces. Driven by the concept of simplicity and elegance, FACE . developed a classic, yet modern identity that would accurately represent the soul of the brand. The symbol itself is an abstract but very clean representation of the company values: integrity and responsibility, united in the shape of a DNA molecule that will then pass on these traits onto the projects themselves. A combination of raw gray, copper foil and white, along with amazing typography and layouts gives this brand a very refined balance and elevates the brand to higher standards.
Volta is a branding and design studio, dedicated to the thinking, development and creation of brands. They have some heavy work on their portfolio and one of my favorites has to be the Sandeman Chiado port wine brand. I love a good port and seeing the work they did to help promote this wine not as just a pre/after drink, but to be appreciated with your meal. I always liked to do that anyways so it's another reason to feature their work. As a Porto Wine brand, Sandeman feels it’s the brand responsibility to not only create the finest wines but also to enlighten their current and future consumers on some wrong myths about this fabulous fortified wine. Porto has always been considered a pre/after meals wine: Sandeman wants to prove this and other myths wrong. Located in the trendiest area of Lisbon, Chiado, The Sandeman Chiado is the place where Porto wine meets food and myths are questioned. With every dish in the menu, there is a Porto wine and/or cocktail pairing suggestion, showing clients the true pleasure of combining their creative menu with the long lasting sweetness of Sandeman Porto’s. To create this Bar & Restaurant, Sandeman worked closely with VOLTA and with the interior designer Paulo Lobo. The identity of this space should be as premium and inviting as possible, with the past, present and future of the brand as its inspiration motifs. It should unveil the recent logo update (the new Don), supported with the signature “Porto wine meets Food.” The final result works almost as a Sandeman flagship store: their history and heritage are the founding basis for the fantastic gastronomic experiences on offer, and the environment shows the brand intentions for the future: to be innovative, wine trend setters and above all, creators of the finest Porto wines. For more information check out http://www.thesandemanchiado.com
Behance, how often do you go on it? How many times a day? How many times a week? We love Behance here on Abduzeedo. It has been bringing so many new artists to our attention throughout the years and we can't help to recognize its true purpose to the platform. What also brought us to our attention is this campaign concept by Vlad Likh on: "What if Behance did some massive campaign/advertising to promote their brand? What it would look like?". Let's take a look! Behance is a place that enables people to unleash their creativity. Why not use the service logo "Bē" to express this idea for communication purposes? Video About Vlad Likh Vlad is an Art Director/Designer from Triangle/Cross Collective based in Moscow, Russian Federation. He focus his work into identity, web, motion, advertising campaign, strategy & other fields of brand creation. More on the project via Behance.
New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality. They worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They also designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture. We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it. We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering. About Fivethousand Fingers Fivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines. For more information and to see other projects by Fivethousand Fingers, check out their website at http://fivethousandfingers.com/ Photography by Cindy Boyce
It's time for more visual identity and branding inspiration. For this post today I want to share the work created by Predrag Milankovic for FFFactōry. It's definitely heavily inspired by the classic Swiss style with bold typography, simplicity and organized grid system. I also love some of the accent colors that they used, like the bright green/teal. Check it out and also make sure to visit their website. FFFactōry. is an independent, multidisciplinary design studio founded by Predrag Milankovic that specialises in branding, digital and architectural design. They are very passionate about what they do and offer an unique and truly integrated approach to branding and design. For more information check out https://www.behance.net/FFFactory Our main goal is to assist companies in finding their own identification, which will help them to stand out in the long-run. Our commitment is to understand the needs of each client and our motivation is to present exemplary design services and valuable solutions, from concept to completion of each project. We are driven by the simplicity in design and the core of our brand is uniqueness and originality and we always seek the highest possible aesthetic design down to the last detail. Our studio is located in Banja Luka, BIH with the branch in Dubai, UAE.
There's a thing I will always do appreciate about branding is that creating/making a identity takes a lot more process than we always think. When you think of this, you gotta work on the layout, fonts, colours and above all the concept. Once you have that knotted into place, you gotta think about so many packaging items to deal with for which it even becomes more interesting and conceptual work. We would love to share the work from Backbone Branding and branding/packaging for Day & Night Milk concept project. The idea that begins to act as an independent project worth to be produced and implemented into life. The copyright of this concept belongs to Backbone Branding “ArtStep” LLC and is available for obtainment. Day & Night is a concept project that has a bifacial nature that is injected in each of its design elements. The logo expresses the earth’s rotation with its shape symbolizing the change from day to night. The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities. About Backbone Backbone is a branding studio currently based in Armenia. Having the word: "Branding" in their company name gives them the essence of focusing their work in branding, illustration and packaging. Credits Art Direction/ Design: Stepan Azaryan Design: Lilit Arshakyan Illustration: Anahit Margaryan For more information: http://www.backbonebranding.com.
Good design is simple but in order to achieve simplicity there is a long journey. We start with a rough idea and we polish it and reduce it until we achieve the end result we believe is the most appropriate for the problem we are trying to solve. Lee Boulden created a truly elegant visual identity for a Toronto based photographers. I love how simple and effective the whole thing is and that's why I am sharing it here with you on ABDZ. Bould is the creative presence of independent award-winning British graphic designer Lee Boulden, with over 20 years of design and branding experience.Offering a complete range of creative services, Bould delivers bespoke design solutions meticulously crafted and strategically targeted to ensure your business stands out and communicates better. For more information about Boulden check out http://www.bouldcreative.com/ "Branding for Steve Frost – a Toronto based independent photographer.The brand needed to be clean and simple, reflecting Steve’s easy-going attitude. The degree mark reflects the chilly nature of Steve’s surname and the iconic image of a camera lens."
We have witnessed many major rebrands lately, we can't help to think about Instagram or DC Comics for example. As designers, of course we'll share our thoughts on the matter of the rebrand, it's part of being a good critique and trying to understand what was their concept behind. But we do tend to forget that foremost, people don't ever like change. It's a common reflex but changes are part of an adaptation. Many big companies don't do rebrands just for the fun of it. No! There's a strategy, marketing, social media departments involved on how they should see the important future of their company. We are taking a closer look to the recent update/redesign from the folks at Eventbrite. How do we modernize and refresh our brand without completely changing it? How do we create a visual system that allows for more creativity and expression? How can we build a design system with purpose and meaning and have it be sustainable? The whole design team has worked exceptionally hard on developing these preliminary building blocks of our brand design system. And even though they may seem simple, a lot of care and thought went into their creation. We know that these beginning pieces are not some sort of conceptual masterpiece, but that was never our intention. This was a collaborative effort between Brand and Product and UX Design to create something that we could actually use in the evolution of our design system — and something we could call upon to express the personality of the brand. What's Evenbrite? Eventbrite is one of the largest self-service ticketing platform, they built a platform to allow anyone to create, share, find and attend events. From music festivals, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions — you name it! More about this article: https://blog.prototypr.io/eventbrite-design-an-evolutionary-process-ae4f7cc3949b#.2jr4rrhcr.
Starting the week with some beautiful editorial design and branding is always a good omen, at least we will get inspired and will thrive to do our best during the new week. For today's post I will feature a project title Athena, it's for a olive product made of natural ingredients. The work was done by Ana Lucía Valderrama and Marina Zertuche, both of them from Monterrey, Mexico. It's a student project, and it's not very recent, proving that good design is indeed timeless. Athena is an olive product brand made of natural ingredients, designed for gourmet kitchen, specially for chefs. The proposal aims to stand out the brand’s values (elegance, exclusivity and purity) and to create a tangible experience between the customer and the product. The naming is meant to relate to the goddess Athena, whom according to the greek mythology created the olive tree. Athena’s gift was used for light, heat, food, medicine and perfume. For more information check out the Behance page.
I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works. The branding and presentation works the same way. The project I want to share today illustrates that very well, it is the Molekule branding and visual identity designed by the folks at Character, a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands. Molekule is on a mission to eliminate indoor air pollution for everyone, and in every home. Their story began when a renowned scientist named Dr. Yogi Goswami searched hopelessly for products that would help his son’s debilitating asthma. Faced with air purifiers that made vague claims and had little effect, he turned to his own research in solar technology to find a better way to clean the air. Today, Molekule is the first air purifier that doesn’t capture pollutants—it eliminates them. “Considering the product’s ability to deconstruct our air on a molecular level, we wanted to translate a feeling of clarity.” - Claudia Di Martino / Designer For more information check out http://charactersf.com/
Our good friend Jon Contino has been a long-time comer with always inspiring and great projects to share on Abduzeedo. Today we are sharing his work with The Hidden Sea where he was involved in everything from the brand’s identity, from lettering, illustration, and logo, including all the bottles, website, packaging and even a brand film. Art directed with Co Partnership to bring this stunning identity together, hope you will enjoy! Jon Contino has been collaborating with The Hidden Sea since the brand was born out of the ancient landscape of South Australia. Acting as the company’s Creative Director, Jon has concepted and designed everything for the brand’s identity, from lettering, illustration, and logo, including all the bottles, website, packaging and even a brand film. About Jon Contino Jon is a busy creative director and also a master when it comes to pen and paper. He's also the founder and creative director at Contino Brand and also the co-founder, creative director over at CXXVI Clothing Company. For more information: http://joncontino.com and also check out http://satelliteoffice.tv .
I mostly do think a lot about our waste and how we should recycle things that we use every day. Not to a level of being an extreme cheap stake but to be aware of common good practices for a better future. This is why I am totally digging this package design by Fanny Löfvall, Nanna Basekay and Oliver Sjöqvist. They made the package design with the design thinking of being more eco-responsible, playful and practical at the same time. Small details that truly make the difference for this project. We wanted to avoid using a bag as a solution and therefore created a design where you can stack and attach packagings on top of each other. The packaging to chopsticks are used as handles. In the middle of the pack you can see a perforation that makes it very easy to open up and take out the chopsticks. It is a unique take away box that gives the customer a more personal and premium experience. Credits Fanny Löfvall Nanna Basekay Oliver Sjöqvist
Living in Montreal, Canada, I started seeing this print campaign popping all around town and I can't deny that the colours are just attractive and vibrant. I got curious about who was the people behind this work and after a little search; I discovered it was a collaboration work between Gabriel Lefebre, Rachel Lecompte and more. We've featured their work before on the blog, it was just pleasant to revisit their latest project. Hope you will enjoy! Credits Client: Piknic Electronik Concept, Copywriting and Art Direction: Rachel Lecompte and Gabriel Lefebvre (ethos) Photography: Virginie Gosselin (Zetä Production) Retouching: Lucas Bayzelon (Visual Box) Production: Steve Desmarais Painter: Marianne Stratis For more information about Piknic Electronik: http://piknicelectronik.com.
Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria. Sofia Luxury Residence is a high-class residential building in onе of the central neighborhoods of Sofia, Bulgaria. The project goal was to create the entire branding and deliver a responsive website where potential clients can gather information about the building. HYPE Agency is a design studio from Sofia, Bulgaria. They are a creative team passionate about designing & developing digital solutions that simply work. For more information check out http://www.hihype.com/
The awesome folks from Moniker had a request to create posters of the Designer Fund Bridge Speaker Series. Where they would invite legends like John Bielenberg, Wilson Miner and more. To speak about a wide range of topics from leadership and trends. I personally love the graphic design style of this project for the main reason that you can clearly see that is handmade. The concept with the mix of colours are just so appropriate to the reflection of the talks. About Moniker Moniker is a design and branding studio based in beautiful San Francisco, USA. Over the years, they managed to work with brands like: Coca-Cola, Google, Android, Herman Miller and more. For more information: http://monikersf.com.
I saw the Tracktion project on Dribbble and I liked the way they constructed the symbol. It reminded me a bit of some of the Google Material Design work and the wallpapers for Android. It's a simple form with basic shapes that create a nice perspective. The branding system also looks really good and definitely worth it to get a post here on ABDZ Tracktion is fully responsive and cloud based for maximum accessibility on mobile and tablet devices. All data and communication is secured employing the highest standards of encryption. Trackion is design to be flexible and user driven allowing easy integration into existing leadership development and change programs. For more information check out the Behance post