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RRA Branding

RRA Branding

I am sure that if I didn't pursue a design career I would try to become an architect. There's a lot of things in common in terms of process in my opinion. I always wax poetic on the topic with my great friend Fabiano, a writer here on ABDZ and architect. When I see the work of RRA I know the reason I love architecture and design. RRA is an award-winning architecture firm based in Oslo. The simple forms that create the identity is based on Reiulf´s hand-sketches and are making the base of the identity. The primary color is grey, taken from the structure, concrete and rock ground that makes the foundations of all projects. The architecture was to stand out for itself, so our goal was to simplify the identity as much as possible. For more information check out RRA website.

Case Study: LABS by Invision

Case Study: LABS by Invision

We witnessed a game changer with CRAFT by Invision, a toolkit for Sketch and Photoshop powered with real-data. The Wow factor is that you can download this kit for FREE. Behind this project, there was a launch of a new brand; this is what we are taking a closer look. In collaboration with Focus Lab, Invision team built a "separate" venture to help them grow/create products to build a better future for us, their users. Our goal was to build a strong and flexible brand system for InVision's newest venture, LABS. They needed a brand system that can grow and adapt as the brand grows and new products are released. We wanted to keep it simple and bold, but allow for crazy and fun expressions as needed. Below is a quick glimpse into the design process. About Focus Lab Focus Lab is an agency based in Savannah, Ga. A great and talented bunch of passionate creatives to produce exceptional work from the logo, typography, iconography, web design, app design and web development to promote growth and enrich lives in organizations and communities.   For more information, visit: http://www.invisionapp.com/labs and more about Focus Lab: http://focuslabllc.com

Grismont Visual Identity

Grismont Visual Identity

Grismont is a young brand of exceptional golf clubs, that combine the craftsmanship of designers and 3D printing technology, without compromising on technical excellence. Far from the standardized manufacturing process, Grismont launches a new generation of golf clubs, fully customizable, at the crossroads between luxury items and sports equipment. Brand Brothers has designed the Grismont visual identity and branding with the brand's team based in Paris, working for several months on the project. We designed a logo consisting of a custom typographic drawing and minimalist monogram combining the letter G and a golf tee.  The branding unfolds on print, digital and object, with a particular care for the subjects. The black and white world is embellished with copper textures that adorn the print and packaging clubs. The entire product discovery trail has been fine-tuned to produce a powerful graphical territory, refined and consistent, from the business card in leather sheath, through the boxes and brochures. The brand was launched in November 2015 in Paris.   About Brand Brothers Brand Brothers is a brand design agency based in Paris and Toulouse. They value method, curiosity and passion to help ambitious entrepreneurs make themselves understood with simplicity, intelligence and singularity. For more information check out https://www.brandbrothers.fr/en/

The Work of Nick Franchi

The Work of Nick Franchi

Nick Franchi is the Art Director at Super Top Secret (Take a look at their stunning site) based in Park City, Utah. When I do love about Nick's work is his versatility from web, typography, 3d and more. With the demand nowadays, multidisciplinary skills for a designer is highly recommended for a proper and successful career. It's important to explore different fields of design, not to stay in your comfort zone. For more information check out: http://www.franchipixel.com

Love Fest Fibers Branding

Love Fest Fibers Branding

Love Fest Fibers is a new small company based in San Francisco, that creates yarns from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partnering with artisans and pastoralists to bring you fiber with a story and the ability to support livelihoods. By purchasing Love Fest Fibers yarns, not only will you be making something incredible with your hands but also directly benefiting communities of fellow makers. Identity & Collaterals for Love Fest Fibers. This project was designed and shared on Behance by Menta, a branding & packaging studio, founded in 2008 by Laura Méndez, based in Guadalajara, Mexico. For more information check out http://www.estudiomenta.mx/

Fox Rebrand 2015

Fox Rebrand 2015

It's great to see cool rebranding of big companies like Fox. The entertainment channel has recently updated their logo and promos for TV. Dan Pierse, L.A. based designer took part on the project. Here you can see some of Dan's contributions to this rebranding. For more of Dan's work, please visit his portfolio at Behance. I am very pleased to have been part of the great team that revised the FOX branding package. This was a huge undertaking as FOX not only has its network programming promos, but must also provide it's affiliates with toolkits to create their own promo graphics. This required the design process to take into account the affiliate toolkit needs and, with a lot of pre-rendering and creative After Effects scripting, address a production pipeline that would simplify the creation of these elements. - Dan Pierse

NO WIFI - SURVIVAL KIT

NO WIFI - SURVIVAL KIT

I haven't worked on a branding project in quite a long time as I've been keeping my focus on UI/UX and prototyping for the past few years. That doesn't mean that my thirst for branding has ceased. I love seeing projects posted on Behance and the whole development, especially those with beautiful presentation, like the project I am featuring today. NO WIFI - SURVIVAL KIT is a branding and packaging work that is certainly an inspiration to me. NO WIFI - SURVIVAL KIT was created by Nora Kaszanyi, a designer from Budapest, Hungary. There's not much of an explanation about it, but it seems to be a school project. The thing is, it doesn't really matter if you were looking for a fresh visual reference. For more information check out https://www.behance.net/norakaszanyi

Rebranding Super, Natural British Columbia

Rebranding Super, Natural British Columbia

I am currently working on a logo for an untitled project and in the middle of my research; I stumbled across this beautiful rebranding of the Super, Natural British Columbia, in Canada. The folks behind this rebranding are Gabriel Lefebre and Rachel Lecompte from ēthos located in Montreal, Canada. This award-winning duo team are specialists in Branding, Packaging, Copywriting and Graphic Design. Tourism British Columbia’s brand identity was given a major facelift to reflect its unique offering. Special attention was paid to ensure that the new tools were sufficiently flexible for the specific needs of the many regions and points of contact. All communications now focus on the emotions stirred by encounters with BC’s larger-than-life wilderness and its life-affirming effect on those who experience it first-hand. The tagline “Super, Natural British Columbia” thus regains its full meaning and its place at the heart of all brand communications... "Cessons de créer des compagnies, créons plutôt des marques. in the french version of "Let's put to an end to the creation of corporation, let's create more brands." For more information check out: http://ethosmtl.com

Romlab Branding

Romlab Branding

There are types of project that inspire you more than others. Not because of style or because it's trendy but just because it's an specifc type, like icon design, branding, UI. For me editorial design and branding have a special place in my heart. Maybe the reason might be due to the fact I don't do that that much anymore, I don't know, but the only thing I know is that I love to spend a lot of time just checking these types of works, one of the I want to share with you today. The project I am featuring here today is titled Romlab and one of the designers behind it is Camille Dorival. She is based in Oslo, Norway and she shared it on her Behance profile. It's hard to explain the reasons I like some projects, most of the time is because of its simplicity and clever solution. Project made at Bleed. Creative director: Svein Haakon Lia. Development: Kristoffer Lundberg and Mathias Stav (Feed) Project Manager: Benedicte Bolling. Art direction, identity and website for architect and interior designer Romlab. For more information check out https://www.behance.net/camilledorival

driexdrie - branding

driexdrie - branding

For today's post I want to share a nice visual identity project title driexdrie. There's a lot to love about it, the simplicity, style and of course the beautiful printed collaterals. The project reminds me a bit of the Material Design branding project that Google created 2 years ago. This project was was created by George&Harrison Design Studio based in Eindhoven, Netherlands. They are a young graphic design studio, specialized in identity and communication for print and web. For more information check out http://www.georgeandharrison.nl/

Adé - Branding and Interface

Adé - Branding and Interface

The first post of the year had to be about inspiring designs that I have been saving for reference for the design of the new Abduzeedo. Since I started the blog I've always pursued ways to simplify its design, the biggest challenge in this endeavor has always been sorting out how to accommodate ads and content. For the new design I might have gotten closer to solving it. With that, I was inspired to feature the work of Adé which features so many things that I love all in one package. Among many things that I like I'd like to highlight are three things that I am working to incorporate on the blog: Generous white-space. I know that this topic is always very delicate, especially when you have to deal with ads and scrolling. simple grid Vertical text for secondary content For more information about this work and to see the full spectrum of the beautiful branding work that was created check out: https://www.behance.net/gallery/19497853/Ad Credits: Sorbet Design - http://www.sorbetdesign.co.nz/ Nicole Miller-Wong - http://www.nicolemillerwong.com/

Some Branding Projects for Amazon Japan by Hiromi Maeo

Some Branding Projects for Amazon Japan by Hiromi Maeo

Hiromi Maeo is a designer from Tokyo, Japan. Founded his company Enhanced Inc in Japan, Hiromi has worked with brands like Google and Amazon for example that we are showcasing today. Introducing some projects that he worked for their creative team. All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo Links Find out more about Hiromi Maeo: https://www.behance.net/enhanced_hiromimaeo

Branding - Memória Audiovisual Mineira

Branding - Memória Audiovisual Mineira

The project Memória Audiovisual Mineira is a research project focused to recover and preserve the precious cinematographic work done in Minas Gerais, Brazil. Each issue will feature a character that was important in the development of this movie culture. They will explore their work, peculiarities and career. The brand work that Beto Nunes created illustrates that elegantly well. The symbol create is such a smart exploration of the initials MAM, using simple lines Beto achieve an incredible result. I love how everything is very clear but not obvious, that keeps the symbol elegant and intriguing. Some might say that the angles are too acute, but that doesn't bother me at all. The symbol also was wisely used to create a beautiful pattern for the basic collateral work. Check out the work and let me know your thoughts. Also if you have links to works you like, let us know. We would love to feature and comment about your suggestions. For more information check out https://www.behance.net/betonunes

2015 Target Branding by Allan Peters

2015 Target Branding by Allan Peters

Allan Peters is a creative director/designer based in Minneapolis, MN. Working at the in-house studio at Target as Associate Creative Director, Allan was the responsible for designing the iconic Threshold logo, which was part of the largest rebrand in Target’s history. Today we are featuring his latest work on the Target 2015 Branding. All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters Behind-the-Scenes All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters Links Find out more about Allan Peters: http://cargocollective.com/peters Follow Allan on Behance: https://www.behance.net/AllanPeters

Long Life Wodd - UI/UX

Long Life Wodd - UI/UX

It's awesome to see more people translating beautiful typography, the kind we are accustomed to seeing on magazines, now on the web. The biggest challenge for me, especially now that I am redesigning Abduzeedo, is how to take a systematic approach and create something that works with dynamic content. We know that magazines and editorial design rely on grid, templates, styles much like the web, but it also has the flexibility of having someone fine tuning the content. With the web that is not quite possible, at least not viable for each content entry. For this post I'd like to highlight the work of Alexander Laguta. The project is titled Long Life Wodd and it's simply beautiful. Text overlapping images, classic swiss grid style composition and of course bold typography. Long Life Wood — manufacturer of thermally solid wood flooring, decking, cladding and other wood products. Our team has created a full set of tools, guidlines, branding elements and animation. For more information check out http://fuge.ru/

Adobe Creative Suite Identity by Tolleson Design

Adobe Creative Suite Identity by Tolleson Design

This is an awesome example of creative thinking! Tolleson Design, a company based in San Francisco collaborated with Adobe to create some beautiful imagery for the launch of Adobe CC. Check it out! When Adobe launched CS6, it embraced a web-based delivery model to expand access to its Creative Suite. In our fifth CS collaboration, Tolleson and Adobe prepared for the launch of Adobe CC, the first release to completely shed packaging and establish a permanent home in the cloud. These are only a few examples of the works created! For more Tolleson Design's work, please visit their portfolio at Behance. I hope you enjoy these! Cheers. ;) Flash Flash is the staging ground for creating and presenting interactive content, where technical design and the theatrics of visual animation align. InDesign InDesign orchestrates the interplay between color, page and type to create harmonious compositions for publication. After Effects After Effects layers color and dimension, imparting an emotional quality to imagery and motion graphics. Premiere Premiere unveils the process of storytelling and filmmaking as they give way to cinematic expression. Photoshop Photoshop channels the imagination, blurring the line between the actual and the illusionary.

HITALK - Branding

HITALK - Branding

Creating a branding system is always a intricate process, it requires a lot of thinking especially on how to make things look as they are part of a family, sometimes some varitions look better than the other but the overall look and feel should remain familiar. The work that Andrea Alati and Simone Mariano is a great example. The project is titled HITALK - Dynamic Brand Identity and it's awesome to see how they play with the isometric grid and the different variations of style and colors. Hitalk is an innovative series of events created to share thoughts and experiences. For more information about Alati and Simone, check out http://www.fulminelab.com/ and http://marianosimone.prosite.com/