Nothing like a good branding project to start the week inspiring and motivated. Today we featured a project titled Pom Pom by Reynolds and Reyner from Kiev, Ukraine. The project was created for a fashion designer from Los Angeles and the behind the scenes posted by them is quite extensive and show in details some of the parts of the creative process behind branding design. POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”. The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of lightness and brightness shown by these girls and a dual brand name refers to the idea of combining the two types of lingerie in a single set. Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.
I haven't posted about visual identities in quite a while but that is about to change because this post is about a beautiful visual identity created by Spin for the University for the Creative Arts. The simplicity of the design is strikingly beautiful and timeless. It was difficult not to be inspired by the passion for ‘creativity’ and ‘making.’ Our starting point is a visual language synonymous with designers and architects and employed by them as a way of marking work in progress, the humble stencil. It was from this seed the identity grew. We have created a solid anchor point in the logo whose essential stencil component parts will form the visual root from which the identity grows. Its creative potential has no end and can be developed year on year. Scope of work: Identity concept and creation Stationery and templates Website consultation Art direction Printed matter Motion graphics Filming and editing Signage Environmental graphics For more information check out http://spin.co.uk/
This is a great case study of Mindbits new branding and App design. MindBits is a simple way to collect thoughts on the go, build collections, and share them with others and here we can see the behind the scenes. Work by Benn Raistrick, Rosie Manning, Leigh Taylor. Brand Platform for the fledgling startup 'MindBits'. We strengthened the purpose of the product with a clear brand vision and identity to interest early adopters.
Today we feature a great visual identity project by Tomasz Mazurczak. The project is for MOTIFO - Interior Design Architect. The project is super detailed and Tomasz share a bit of the process and a lot of images on his Behance profile. Of course it definitely deserves to be shared here on Abduzeedo. Motifo is a company situated in the heart of Krakow in Poland. Their main business is fully comprehensive interior design. They create everything under the key. Projects, estimates, orders and realization. They have a lot of interesting implementation. It's time for a change for the better. I made a complete corporate re-identity visual. Starting with the sketch logo, letterheads and business cards. The idea was to create a prestigious and modern style. Also very depend to create eye-pleasing website with using modern style. I show implementations using fullscreen gallery and masonry viewing. I made also design a website taking care of the effects of UI/UX. The design of all pages using the technology Responsive. Results of my work below. Then code template for HTML5 and CSS3 using jQuery and Responsive. While every page in Polish language. For more information check out http://www.thomsoon.com/
Akufen is an interactive studio focusing their work in Print and Visual Design, Web and Interactive Development based in Montreal, Canada. Being creative around a specific branding is not always a beautiful task with the requests and demands. But Akufen does a pretty good job! All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen All Rights by Akufen Links More info about Akufen: http://www.akufen.ca/en/home/ Follow Akufen on Twitter: https://twitter.com/akufen
I have seen quite a few good visual identity guidelines, from small to big companies. The main difference is for SMBs it's important to create more compelling symbols to standout among the competition. The creative process doesn't change but usually the outcome is quite visible. Grohs Visual Identity is a great example of beautiful branding work. It was created by Martin Grohs and it's definitely worth the feature here on Abduzeedo. Martin Grohs is a designer, digital artist and illustrator from Leipzig, Germany. For more information check out https://www.behance.net/martingrohs
Jonathan Quintin has been previously featured on Abduzeedo for UI/UX projects and it's our first time showcasing one of his branding works. That being said, Jonathan inspires us with a beautiful combination of his core background into a set of branding and mark. All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin All Rights by Jonathan Quintin Links More info about Jonathan Quintin: http://www.studiojq.co Follow Jonathan on Behance: https://www.behance.net/JonathanQuintin Previously Featured The Client is Always Right Series by Jonathan Quintin UI Design: The Gorgeous Weather Dashboard
Designing logos is always a very intricate process. Understanding the message to communicate for the product or service you are designing for might be an endeavor. The difference and quality of a good logo design is in the details as you can see in this collection of branding work done by Joe White from 2013 to 2014. Various logo's and other branding elements created throughout 2013-2014. Each design created using Flash CS3 Joe is an all rounder, fluent in design and typography and has a keen interest in video, animation and motion graphics. I can bring something special to the table. For more information check out his website at http://yeoldestudio.co.uk/
It's always awesome to start the week off with inspiration for a beautiful branding project. This week we feature the visual identity created for the The Wroclove Design Festival 2014. Designing anything for the design industry can be very challenging, especially because the target audience is very aware of what makes good design. Natalia Żerko, the designer behind this project, knows her audience and it's clear from the simplicity of colors and typography that create a strong and modern visual identity. The Wroclove Design Festival 2014 branding was created by Natalia Żerko. for more information check out her portfolio at http://www.nataliazerko.com/ My task was to design a visual identity concept for the Festival as a whole and for the specific festival zones (Kids Design, Fresh Design, Urban Garden, etc.). The title of this edition was 'Design: Otwarty' (eng. 'Design: Open'). Along with the main concept, I designed some of the promotional materials, e.g. posters, citylights and billboards, t-shirts, bags. Wroclove Design Festival had its second edition in May 2014. It was held at Wroclaw’s Main Railway Station, which was recently restored. More than 20.000 people visited this edition of the Festival and 150 lectures and workshops were held.
Tough Slate Design is an independant design studio based in Kiew, Ukraine. With a philosophy of going beyond the horizon, these guys surely bring their A-Game into their portfolio and also in this branding for Woodstock Sawmill. Please enjoy! A nostalgic reminder of classic times. This packaging not only ensures safe handling, but the inspiration behind the design is an appropriate choice considering how uncommon barber lights have become. I think it's a great interpretation! - The DieLine Magazine All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design All Rights to Tough Slate Design Links More about Tough Slate Design: http://toughslatedesign.com Follow them on Behance: https://www.behance.net/toughslatedesign
Designing logos is an endeavor because a good logo or visual identity has to represent a product or a service with a great level of simplicity. Differently than icon design, logos require a level of differentiation in the form and there's the balance between typography and forms. Everything must be optically balanced and easy to reproduce in different medias and sizes. Hiromi Maeo, shared some really cool branding work he has done in the past 2 years and it's definitely worth checking it out. Hiromi is a creative director from Tokyo, Japan. For more information check out his work at https://www.behance.net/enhanced_hiromimaeo
SNASK, a Brand, Design and Film agency situated in the heart of Stockholm, created a beautiful identity for the summer exhibition of one of Sweden’s most respected galleries. The project titled "Attention: Craft" beautifully mixes materials and handcraft work to create an intricate and playful composition. Below you can peek some details behind this uber cool project. Liljevalchs Konsthall is an almost 100 years old independent, public gallery for contemporary art. It show art and design on the occasion of at least four large and lavish exhibitions each year. The summer exhibition of 2014 showed magnificient artists of craft. We made the graphic identity entirely out of crafted materials all wrapped in a minimalistic surrounding. The word CRAFT became a custom lettering entirely hand made in the materials copper, marble, porcelain, wood and stone while the rest of the typography were kept simple and quiet. All the handmade and the choice of materials created the connection to the content of the exhitibion without taking away the attention of the artists. The exhibition was opened with great celebration and both artists and visitors as well as the gallery felt that the identity really expressed the exhibition. For more information check out http://www.snask.com/
Designing anything that is meaningful and simple tends to be one of the biggest challenges that any designer strives to achieve. For branding, the pinnacle of that goal is designing the logo for a company. Omar Shammah, a designer from Damascus, Syrian Arab Republic came up with a very creative interpretation for the word run. I love the character and personality that is accomplished by playing with the "R." Run is an association that promotes sport in the unprofessional sport community, and works on expanding such activity. It does that by focusing on competition, which is probably the most vital factor in all sports, and it's what makes sports so interesting. How does it do so?, by making rankings in every sport available in the community it runs, and by implementing the Match-Up option, which is feature that enables users to arrange games by sending a Match-Up request, updating the scores, and so improving their position if they were winners. Run organizes marathons, 3x3 basketball, 5x5 football championships, and other various events. It also produces some athletic outfits and equipments, mostly as give-aways, and prizes. Just so everybody knows there's champ in the place!. For more information about Omar check out his Behance profile at https://www.behance.net/omarshammah
I am a fan of Behance, I remember in 2007 when they launched the beta version and I got an invite, I was so stoked. Now after all these years it's awesome to see how it evolved to become one of the biggest websites for creatives. One of the things that makes Behance really cool is also their attention to detail on their own branding. Oscar Ramos Orozco shared the business card designs he created for Behance and you can see what I am talking about in terms of design. Design of Behance business cards applying the identity created by Matias Corea under his direction. For more information about Oscar, check out his portfolio at http://oscarramosorozco.com/
Anagrama is a design studio specializing in branding and graphic design. They created a really cool design for notebooks inspired by technology with a beautiful abstract artwork. It reminds me of some Bauhaus artworks. The reference is from motherboards and print marks and the level of detail and craftsmanship is really inspiring Anagrama was invited to collaborate by Parisian printer Imprimerie du Marais, along with seven acclaimed agencies around the world, on a project to design a second round of notebooks using their vast collection of excellent print effects and techniques, such as hot foil stamping, microembossing, silk screening and sown binding. With the support of Arjowiggins Creative Papers, Imprimerie du Marais launches this project resulting in another final package of eight unique notebooks. For more information about Anagrama visit http://www.anagrama.com/
Another awesome brand study by the Polish designer Lukasz Ruszel. This time is an indie beer visual identity where you can see all the steps of the process, from goal to final result. Enjoy! For more from Lukasz Ruszel visit behance.net/midgar. Goal Creating visual identity for a new brand of indie beer called Trzech Kumpli (meaning "three three friends" in Polish). We have started out with a few ideas for the brand's symbolism: Three buddies having a beer together. Depicting Svetovid - a four-headed, Slavic God of war, fertility and abundance. Client was a big fan of Art Deco style, so we needed to try it out as well. Sketches Proposals First concept is a simple geometric representation of three friends sitting at a table, having a beer. Second idea refers to Svetovid, the four-headed deity. The last one is a more radical and experimental solution, inspired by alchemical symbolism (the first shape stands for the creation of the Philosopher's Stone). At this point different beer styles were supposed to have names of chemical elements, so I thought it might be an interesting approach. Development The first proposal has ben selected for further exploration, due to its simplicity and clear representation of the company name. My client rightly pointed out that the initial draft was a little too heavy, and the surface of the beer is too dark for the first (and most important) brew of the company's light beverage. While working on these elements, I have also come up with the idea of encapsulation the whole logo with a cap-like shape, that would clearly suggest some king of beverage (hopefully, beer for the target audience). At this point lettering was far from satisfactory - glyphs were just placed on a curve, not following it, and they were not "open" enough for optimal readability at small sizes. Comparison of the logo-cap before and after changes to the lettering: Final Result
I am a fan of the International Style AKA Swiss Style. I love the grids, the simplicity of forms and the organization that make things look right. Branding is one of the areas that this style can definitely be applied and the BR/BAUEN design studio did an excellent job on their own visual identity as you can see in the images below. BR/BAUEN is a design studio based in Brazil, focused on branding projects, we are recognized worldwide by the craftsmanship and design finish we put into each project. Thanks to this careful approach in our work, we have won numerous awards, as work published in magazines and books, digital creative awards in the major networks in the world including Behance, apart from participation in the 10th Biennial of Brazilian Design. We believe in functional design and the power a graphic design has to change the perception of a business. We speak of projects designed with knowledge, strategy and a deep philosophical reflection on market and business. BR/BAUEN 2Yrs - Reel from BR/BAUEN on Vimeo. The concept for our brand identity is neutralitity, not only in type but in colors. We are the background and base for clients and their brands to evolve and gain brand perception improvement. Our brand positioning is based on our core beliefs in the practice of design. "We Design Brand Perception" is the materialization of the work we develop. For more information visit http://brbauen.com/en/