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Branding: The Fake Factor

March 18, 2009 from PauloGabriel's blog

Making a little research, an interesting question showed up: When is a brand really strong? When we think about that, it's really huge the number of possible answer we might get. The most intriguing one? When people start faking it . Yeah...

Starbucks Style, Design and Products

March 13, 2009 from GisMullr's blog

Today I was really thinking on a Starbucks coffee. As I don't have this option here at my hometown Porto Alegre and I really admire the whole style of this brand I decided to get material from them to show here.

Branding: Commercial Wars Between Coke and Pepsi

March 03, 2009 from PauloGabriel's blog

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get to see how they find...

Branding: Slogan Wars Between Coke and Pepsi

February 18, 2009 from PauloGabriel's blog

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two giants. When you place this war...

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