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BR/BAUEN Visual Identity

BR/BAUEN Visual Identity

I am a fan of the International Style AKA Swiss Style. I love the grids, the simplicity of forms and the organization that make things look right. Branding is one of the areas that this style can definitely be applied and the BR/BAUEN design studio did an excellent job on their own visual identity as you can see in the images below. BR/BAUEN is a design studio based in Brazil, focused on branding projects, we are recognized worldwide by the craftsmanship and design finish we put into each project. Thanks to this careful approach in our work, we have won numerous awards, as work published in magazines and books, digital creative awards in the major networks in the world including Behance, apart from participation in the 10th Biennial of Brazilian Design. We believe in functional design and the power a graphic design has to change the perception of a business. We speak of projects designed with knowledge, strategy and a deep philosophical reflection on market and business. BR/BAUEN 2Yrs - Reel from BR/BAUEN on Vimeo. The concept for our brand identity is neutralitity, not only in type but in colors. We are the background and base for clients and their brands to evolve and gain brand perception improvement. Our brand positioning is based on our core beliefs in the practice of design. "We Design Brand Perception" is the materialization of the work we develop. For more information visit http://brbauen.com/en/

US OPEN 2014 Concept sketches

US OPEN 2014 Concept sketches

The US Open 2014 is upon us and as with every big sports event, there is the need for a brand. This year, five illustrators were invited to create the main illustration for the event. Enter Orlando Arocena, a Mexican-Cuban-American who enjoys delivering creative solutions for some of the world's most renowned brands. Although his artwork didn't make the final cut it is still a super inspiring vector illustration full of incredible details. Below, we share a glimpse behind the design process with some basic applications. Idea Statement: Drive awareness and consideration of the 2014 U.S.OPEN- with a signature illustration that metaphorically acts as an uplifting reflection of its New Yorker fan base but also identifies with the international sports community – signifying the event and its patrons as “Champions”. here’s practically nothing more international and spectacular than the sport of Tennis, add the anticipation of over a million New Yorker fans, celebs, world press, lights and glamour, and what you end up with is a chance to celebrate with champions. For more information about Orlando visit: https://www.behance.net/orlandoarocena

Sergio Fahrer Furniture Design Brand

Sergio Fahrer Furniture Design Brand

The visual identity behind Sergio Fahrer's furniture design studio encapsulates the simplicity of this art in a very elegant way. The clean typography and the symbolism employed reflect the spirit of craftsmanship and quality that is of the utmost importance when it comes to furniture design. In this post we share a little sneak peek behind the evolution of the visual identity. The Sergio Fahrer branding was designed by Diego Bellorin, an independent graphic designer based in Sao Paulo, working within a wide range of disciplines: identity, branding, print, multimedia design, photography and exhibition design. For more information check out http://www.empk.net/

Domaine Lepovo - Branding

Domaine Lepovo - Branding

Wine label designs have always caught my eye and inspired. I think one of the reasons is because the shape of the bottle remains the same while designers must focus on color, style and typography to make their brand visible to the consumer's eye. Domaine Lepovo is a great example of a simple, yet elegant branding work for a premium wine. Domaine Lepovo is a premium Macedonian wine. The specific location of the vineyards create perfect conditions for the production of this high quality wine. The term ‘Domaine’ implies that the overall production process is carried out at the same location where the grapes are grown. Credits Concept, Brand Development and Art Direction: Petar Pavlov Strategy Development: Marija Stosic New Business Manager: Milos Stankovic Creative Director: Vladimir Cosic Agency: McCann Beograd For more information visit: http://www.petarpavlov.com/

Mr. Milk Branding

Mr. Milk Branding

Taking advantage of negative space is one of the smartest ways to create intelligent and efficient logos. There are several examples out there, one of the most popular being the ubiquitous FEDEX logo. You can snoop other examples from a post we published a few months ago as well: Logo Design: Negative Space. In this post we feature another clever example created by Justin Ross Tolentino, the project is titled Mr. Milk and it uses the letter M and milk bottles to create the symbol. This was a project I made in school. The assignment was to create an identity for a job of yesteryear. I decided to base my project on a milkman I called Mr. Milk. My personal goal for the project was to create a timeless logo that could have easily been used in the 1950s as it could today. To merge the past and the present I paired the classic milk bottle silhouette with a clean sans serif. To give it some pop and contrast I decided to use cyan blue because I usually drink 2% milk. However, this color could easily be interchanged to reflect the different varieties of milk, e.g. red for whole milk, yellow for low fat, and brown for chocolate. For more information about Justin check out his website at http://www.juroto.com/

Lost Toon's City - Branding

Lost Toon's City - Branding

Last week I was following a great discussion about redesign of popular brands done by designers as a side project or an exercising of their skills. In my opinion, any practice is very valuable, however I agree that some of these redesigns gain too much spotlight. Branding is much more than visual design, there's important decisions to be made in terms of marketing, company's vision and positioning in the market. Big brands are very hard to redesign, however imaginary ones are perfect and that's the case of this student project titled Lost Toon's City by Carlos Teles. Welcome to Lost Toon's City, a theme park inspired by Golden Age of Animation. This place is a fantastic city where the old cartoons are living after the Golden Age of Animation. An amazing city, that cause feelings and new experiences for their visitors. Well, right now prepares to discovery a nostalgic and playful place! Carlos Teles is a graphic designer and illustrator from Sao Paulo, Brazil. For more information visit https://www.behance.net/carlosteles

IFC Branding by Gretel

IFC Branding by Gretel

Following our series of posts about branding today we feature the work done by Gretel to IFC, the comedy network behind great shows like Portlandia and Comedy Bang! Bang!. Gretel is design studio in New York with big clients in their portfolio, from VH1 to Google and many others. IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. Part of the impetus for the rebrand was to make a clear break from the brand's legacy as the Independent Film Channel and raise some awareness about their new, expanded slate. Sharpening the 'Slightly Off' IFC voice was our first challenge. Specifically, imbuing the brand with a personality that didn't compete with the content. Eventually we boiled it down to 3 key tenets: We're Direct, We're Big Fans, and We're Connected. For more information visit http://gretelny.com/

Puree Brand Study

Puree Brand Study

Check out this cool brand study of Puree, an organic medicinal vegetable garden where consumers can have access to naturally farmed food located in there very neighborhoods. Designed by studioahamed.com. In February of 2014 Marie & Claude LaPonte Launched Puree, an organic medicinal vegetable garden where consumers can have access to naturally farmed food located in there very neighborhoods. Specific produce has been known to help with health problems such as joint and arthritic issues as well as a variety of cronic illnesses. Although Puree is known for its attention to growth and detail in supplying locals with fresh and specialized produce owners Marie & Claude wanted to steer away from looking like a typical health pharmacy and focus more on the product they produce. It was important right from the start to showcase Puree as a specialty produce company that is quite different than your typical organic mom and pop store. In order to accomplish this it was important to create a timeless Identity that held up to Puree's standards of simplicity and aesthetic value. Inviting people to make the most of the food they eat. Puree Organics Launched in February 2014 in Montreal Quebec.

Exquisite Illustrated Works by Mitchell Nelson

Exquisite Illustrated Works by Mitchell Nelson

Mitchell Nelson is a freelance graphic designer and illustrator based in Swindon, UK. At first glance at his portfolio, you’ll think the studio is run by more than one designer but it’s not. Mitchell is a multi disciplined designer with many skills in branding, illustration and art direction. Every project, big or small; he will give you “that” personal substantial touch and proffer the best outcome possible. ...creating beautiful and innovative graphic and illustrated designs for your brand, whether it is advertisement, packaging, brand development and more. All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson All Rights to Mitchell Nelson Links More info about Mitchell Nelson: http://www.mjnarts.com Follow Mitchell on Behance: https://www.behance.net/mitchellnelson Via Behance

Branding & Custom Lettering Works by Kevin Cantrell

Branding & Custom Lettering Works by Kevin Cantrell

Kevin Cantrell is an art director, designer and letterer working at Hint Creative based in Salt Lake City, Utah in USA. Kevin is primary working on comprehensive brand identity, custom lettering, packaging and interactive design. Nevertheless to say that Kevin has an beautiful knowledge at crafting and mastering the principles of building a brand. ...I have lived in Germany, South Africa, Brazil, New York and Utah. This diverse upbringing has helped me understand brand ethnographic influences. When crafting a brand, I focus on core principles, with an emphasis on typography, to strategically and elegantly communicate a story that resonates with the audience. All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell All Rights to Kevin Cantrell Links More info about Kevin Cantrell: http://kevincantrell.com Follow Kevin on Dribbble: https://dribbble.com/kevinrcantrell

sasquatch® visual identity

sasquatch® visual identity

I am a fan of the International Typographic Style or Swiss Style, the simplicity, the grid system, the typography, pretty much everything that makes this style so simply but at the same time so efficient. The sasquatch® visual design and branding is a great example of that. . It was created by Maximiliano Passarelli, a graphic design from Buenos Aires, Argentina, this project deserves a feature here on Abduzeedo. For more information about Maximilian visit https://www.behance.net/maxipassarelli The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named

RAMBLER&Co Visual Identity

RAMBLER&Co Visual Identity

Following our series of posts about visual identity, we're thrilled to feature a super cool project by Roma Lyubimov and ONY agency. What makes this project really special for me is the different explorations of the ampersand as a result of the merging of three companies: Rambler, Afisha and Sup. About the project New managing company Rambler&Co came to light as a result of merging Rambler, Afisha and Sup. The main purpose of Rambler&Co is in developing numerous projects of the holding, so that's why our main task was to express individuality of the new company. We made it by using the well known symbol of the union - &. Performed in variety of styles the sign expresses core values of the company: development, creativity, diversity, uniqueness. Result On one hand, ampersand unites different projects, each with their own culture and theme, on the other hand it allows them to express their individuality. Each of the holding's projects is free to use it's own unique ampersand. Video Rambler&Co from ONY on Vimeo. For more information visit http://www.ony.ru/ and http://sorryroma.com/ Via Behance

Maki-San - Branding

Maki-San - Branding

Maki-San is a branding study of a sushi store in Singapore. It's a very interesting and graphic approach to promote the first custom sushi store to the city. Check it out! A FRESH TAKE ON SUSHI The client wanted to launch Singapore’s first ever fully customizable sushi store. Being offered a wide selection of fresh ingredients, diners could pick and choose precisely what went into their hand-rolls. “MAKI-SAN” We proposed naming the store “Maki-San” for one simple reason: the word “-San” roughly translates as “mister” or “missus” in Japanese, and by using this suffix, each Maki could be uniquely personified. This idea also extends to operations: customers can name their own rolls however they choose to. The logo is made up of emoticons commonly used in Japanese pop culture. ENDLESS POSSIBILITIES. Using hand-drawn illustrations of mushrooms, avocados, cucumbers, and other ingredients, we designed a myriad of patterns which became Maki-San’s main visual identity. These motifs were applied throughout the consumer experience - right down to the packaging - to play up the endless, fun options available for diners. WHAT’S IN A NAME? To inspire customers in their Maki creations, we created amusing combinations such as “Kevin’s Bacon”, “Ebi Road”, and “Curry-OK”. The illustrated Maki rolls were extruded to reveal their ingredients. ONLY YOUR FAVORITES. At Maki-San, customers have the ability to exclude any ingredient they don’t fancy. This preposition is amplified with a series of posters which hang vibrantly on the walls. Some usual culprits are personified into villains straight out of a Japanese manga comic. Work by Kinetic Singapore - Creative director: Pann Lim Art director: Esther Goh, Astri Nursalim, Gian Jonathan, Jack Tan, Pann Lim Copywriter: Eugene Tan, Joseph Davies Illustrator: Esther Goh Account Director: Dennis Lim

The Identity of The Fitzgerald Burger Company

The Identity of The Fitzgerald Burger Company

Pixelarte is a design studio based in Valencia, Spain and they were responsible to develop the global corporate identity including the branding, packaging, guides and interior design for the Fitzgerald Burger Company also located in Valencia. Food tastes always and mostly better when everything is well-designed. For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York's Soho heart. All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte Links More info about Pixelarte: http://www.pixelarte.es/en Follow Pixelarte on Behance: https://www.behance.net/pixelarte Via Behance

Free Branding Mockups

Free Branding Mockups

Presentation is very important for any project and designer's portfolio and it doesn't matter if it's for client or personal projects. Sometimes, however, for personal projects we have just the designs and layouts but not the final product, especially for branding. That's why it's nice to have good mockups not only to show the work but to see how it would look like in context, in my opinion that's the most important part. There are several mockups available on the web, but we would like to feature the one put together by Edris Advertising Center. Edris Advertising Center is an advertising agency and design studio from Tehran, Iran. For more information visit http://www.edris-ac.com/ Mock Ups FREE Download PSD Via Behance

MTV Essentials

MTV Essentials

Visual identity is much more than stationary and printed materials, it goes beyond the static graphic representation and extends to motion. Nowadays, it is commonplace to see animations that by themselves represent a brand, whether by the style, motion curves or both. MTV is a good example and probably one of the pioneers in playing with video to extend their brand. MTV Essentials is a project created by Pes Motion Studio a design studio from Buenos Aires, Argentina. Our challenge here was to take basic geometric elements and materials and highlight the essence of the objects. We sought to create a universe that may be physically impossible to exist within but that the human imagination can perceive. For inspiration we used an art installation and took our arrangement of the elements from there. For more information visit http://www.peslab.com/ Video MTV NETWORKS / MTV Essentials from pes on Vimeo. Via Behance

KYD Buro Visual Identity

KYD Buro Visual Identity

We love to post about visual identity and the creative process behind it because it shows the holistic approach of design. Creating guidelines and systems is the core of good design, it gives consistency and also flexibility to extend the brand without jeopardizing the visual language. The work of KYD Buro is an excellent example of a really well done visual identity and process. KYD Buro is a young architect team. The name is formed from the first letters of the founders: Kobets, Yankovskiy, Dubrovskiy. Company's services include architecture, complex projection, design and projects support. Teamwork is based on the following values: mathematics, logic, contemporaneity, openness, structuredness, consistency, simplicity and flexibility. They needed identity that would meet all of these requirements to create exact image of the company. The first step was establishing of relationships between brand values and their graphic expression. It helped to understand how logo should look like. After that there was the sketches stage. The decision was found in type transformable sign, consisting of three caps letters. Each letter is constructed by common grid and has the same dimensions. Letters' ends have universal form for variety connection with each other. Credits: design and art-direction — Pavel Emelyanov print production — F61 work room photography — Anatoly Vasiliev Via Behance