I haven't worked on a branding project in quite a long time as I've been keeping my focus on UI/UX and prototyping for the past few years. That doesn't mean that my thirst for branding has ceased. I love seeing projects posted on Behance and the whole development, especially those with beautiful presentation, like the project I am featuring today. NO WIFI - SURVIVAL KIT is a branding and packaging work that is certainly an inspiration to me. NO WIFI - SURVIVAL KIT was created by Nora Kaszanyi, a designer from Budapest, Hungary. There's not much of an explanation about it, but it seems to be a school project. The thing is, it doesn't really matter if you were looking for a fresh visual reference. For more information check out https://www.behance.net/norakaszanyi
I am currently working on a logo for an untitled project and in the middle of my research; I stumbled across this beautiful rebranding of the Super, Natural British Columbia, in Canada. The folks behind this rebranding are Gabriel Lefebre and Rachel Lecompte from ēthos located in Montreal, Canada. This award-winning duo team are specialists in Branding, Packaging, Copywriting and Graphic Design. Tourism British Columbia’s brand identity was given a major facelift to reflect its unique offering. Special attention was paid to ensure that the new tools were sufficiently flexible for the specific needs of the many regions and points of contact. All communications now focus on the emotions stirred by encounters with BC’s larger-than-life wilderness and its life-affirming effect on those who experience it first-hand. The tagline “Super, Natural British Columbia” thus regains its full meaning and its place at the heart of all brand communications... "Cessons de créer des compagnies, créons plutôt des marques. in the french version of "Let's put to an end to the creation of corporation, let's create more brands." For more information check out: http://ethosmtl.com
There are types of project that inspire you more than others. Not because of style or because it's trendy but just because it's an specifc type, like icon design, branding, UI. For me editorial design and branding have a special place in my heart. Maybe the reason might be due to the fact I don't do that that much anymore, I don't know, but the only thing I know is that I love to spend a lot of time just checking these types of works, one of the I want to share with you today. The project I am featuring here today is titled Romlab and one of the designers behind it is Camille Dorival. She is based in Oslo, Norway and she shared it on her Behance profile. It's hard to explain the reasons I like some projects, most of the time is because of its simplicity and clever solution. Project made at Bleed. Creative director: Svein Haakon Lia. Development: Kristoffer Lundberg and Mathias Stav (Feed) Project Manager: Benedicte Bolling. Art direction, identity and website for architect and interior designer Romlab. For more information check out https://www.behance.net/camilledorival
For today's post I want to share a nice visual identity project title driexdrie. There's a lot to love about it, the simplicity, style and of course the beautiful printed collaterals. The project reminds me a bit of the Material Design branding project that Google created 2 years ago. This project was was created by George&Harrison Design Studio based in Eindhoven, Netherlands. They are a young graphic design studio, specialized in identity and communication for print and web. For more information check out http://www.georgeandharrison.nl/
The first post of the year had to be about inspiring designs that I have been saving for reference for the design of the new Abduzeedo. Since I started the blog I've always pursued ways to simplify its design, the biggest challenge in this endeavor has always been sorting out how to accommodate ads and content. For the new design I might have gotten closer to solving it. With that, I was inspired to feature the work of Adé which features so many things that I love all in one package. Among many things that I like I'd like to highlight are three things that I am working to incorporate on the blog: Generous white-space. I know that this topic is always very delicate, especially when you have to deal with ads and scrolling. simple grid Vertical text for secondary content For more information about this work and to see the full spectrum of the beautiful branding work that was created check out: https://www.behance.net/gallery/19497853/Ad Credits: Sorbet Design - http://www.sorbetdesign.co.nz/ Nicole Miller-Wong - http://www.nicolemillerwong.com/
Hiromi Maeo is a designer from Tokyo, Japan. Founded his company Enhanced Inc in Japan, Hiromi has worked with brands like Google and Amazon for example that we are showcasing today. Introducing some projects that he worked for their creative team. All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo Links Find out more about Hiromi Maeo: https://www.behance.net/enhanced_hiromimaeo
The project Memória Audiovisual Mineira is a research project focused to recover and preserve the precious cinematographic work done in Minas Gerais, Brazil. Each issue will feature a character that was important in the development of this movie culture. They will explore their work, peculiarities and career. The brand work that Beto Nunes created illustrates that elegantly well. The symbol create is such a smart exploration of the initials MAM, using simple lines Beto achieve an incredible result. I love how everything is very clear but not obvious, that keeps the symbol elegant and intriguing. Some might say that the angles are too acute, but that doesn't bother me at all. The symbol also was wisely used to create a beautiful pattern for the basic collateral work. Check out the work and let me know your thoughts. Also if you have links to works you like, let us know. We would love to feature and comment about your suggestions. For more information check out https://www.behance.net/betonunes
Allan Peters is a creative director/designer based in Minneapolis, MN. Working at the in-house studio at Target as Associate Creative Director, Allan was the responsible for designing the iconic Threshold logo, which was part of the largest rebrand in Target’s history. Today we are featuring his latest work on the Target 2015 Branding. All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters Behind-the-Scenes All Rights to Allan Peters All Rights to Allan Peters All Rights to Allan Peters Links Find out more about Allan Peters: http://cargocollective.com/peters Follow Allan on Behance: https://www.behance.net/AllanPeters
It's awesome to see more people translating beautiful typography, the kind we are accustomed to seeing on magazines, now on the web. The biggest challenge for me, especially now that I am redesigning Abduzeedo, is how to take a systematic approach and create something that works with dynamic content. We know that magazines and editorial design rely on grid, templates, styles much like the web, but it also has the flexibility of having someone fine tuning the content. With the web that is not quite possible, at least not viable for each content entry. For this post I'd like to highlight the work of Alexander Laguta. The project is titled Long Life Wodd and it's simply beautiful. Text overlapping images, classic swiss grid style composition and of course bold typography. Long Life Wood — manufacturer of thermally solid wood flooring, decking, cladding and other wood products. Our team has created a full set of tools, guidlines, branding elements and animation. For more information check out http://fuge.ru/
This is an awesome example of creative thinking! Tolleson Design, a company based in San Francisco collaborated with Adobe to create some beautiful imagery for the launch of Adobe CC. Check it out! When Adobe launched CS6, it embraced a web-based delivery model to expand access to its Creative Suite. In our fifth CS collaboration, Tolleson and Adobe prepared for the launch of Adobe CC, the first release to completely shed packaging and establish a permanent home in the cloud. These are only a few examples of the works created! For more Tolleson Design's work, please visit their portfolio at Behance. I hope you enjoy these! Cheers. ;) Flash Flash is the staging ground for creating and presenting interactive content, where technical design and the theatrics of visual animation align. InDesign InDesign orchestrates the interplay between color, page and type to create harmonious compositions for publication. After Effects After Effects layers color and dimension, imparting an emotional quality to imagery and motion graphics. Premiere Premiere unveils the process of storytelling and filmmaking as they give way to cinematic expression. Photoshop Photoshop channels the imagination, blurring the line between the actual and the illusionary.
Creating a branding system is always a intricate process, it requires a lot of thinking especially on how to make things look as they are part of a family, sometimes some varitions look better than the other but the overall look and feel should remain familiar. The work that Andrea Alati and Simone Mariano is a great example. The project is titled HITALK - Dynamic Brand Identity and it's awesome to see how they play with the isometric grid and the different variations of style and colors. Hitalk is an innovative series of events created to share thoughts and experiences. For more information about Alati and Simone, check out http://www.fulminelab.com/ and http://marianosimone.prosite.com/
Masaomi Fujita is an Art Director at Tegusu, a creative and design office based in Tokyo and Yokohama. Since 2012, his studio specialized to a wide variety of works from concept planning to design work in CI and VI development for companies and shops. Check it out. Shimada Co., Ltd., an old firm established in 1921 and based in Nishiyodogawa-ku Osaka city, sells furniture materials and interior materials, as well as makes furniture. In response to the company’s consultation regarding CI renewal upon the office relocation, tegusu established CI and a guideline for use of it and designed signatures and business cards. All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita All Rights to Masaomi Fujita Links More info about Masaomi Fujita: http://tegusu.com Follow Masaomi on Behance: https://www.behance.net/tegusu
I'm a huge user of to-do list and productivity apps, and after have tried some of them, today my daily app for tasks is Todoist. Because of that I'm proud to feature the amazing work they did in redesign its logo and interface. The comprehensive web and Mac app redesign is not limited to simply the look and feel of the software. Todoist’s web and Mac app update will also be accompanied by important back-end improvements that will bring the apps up-to-speed with Todoist’s other recently updated platforms. Namely, Todoist’s web and Mac app users will now have access to the Quick Add date parser that was released earlier this year for Todoist’s iOS and Android apps. Nearly a year’s worth of iterations have culminated in the unveiling of Todoist’s beautifully fresh and all-encompassing rebranding. The rebranding, released today, includes a brand new logo, new typography, cleaner user interfaces, refreshed web pages, and a myriad of updates and feature additions to the popular Todoist web and Mac apps. If you're not a Todoist user now, it's worth to give a try at todoist.com.
Italian designer Alessandro Scarpellini takes on the rebranding work for Minimalissimo, a magazine that celebrates the best of minimalism in design from the past and present. For more from Alessandro Scarpellini visit alessandroscarpellini.it. Since 2009, Minimalissimo’s identity was focused on serif typography, specifically the beautiful Baskerville typeface. You may think this was an unusual choice considering serif type is undoubtedly maximal in form, however it helped shape an identity for Minimalissimo, but I suppose you could say that it never felt the most suitable option. With this in mind, we felt there was a need to create a unique identity that not only communicates minimalism, but also closely aligns with our minimalist sensibilities found throughout our design articles. Having already moved towards a logotype a few years ago using a single character, M, we wanted to continue with this concept. So we approached Italian graphic designer Alessandro Scarpellini to design a simple, minimal yet readable logotype. Naturally adopting a sans-serif type, Scarpellini decided, having experimented with a number of typefaces, that Avenir would form the basis of Minimalissimo’s new identity. The logotype was then stripped back and reduced to show only the essence of the character, M. The result is a clean, minimal and relatable identity for Minimalissimo. Less, but better.
Take a close look at the branding of Costume Code. A tailor shop that creates made-to-measure outfits for the fashion-savvy individuals. Using finest materials the company creates suites and shirts of extraordinary quality for both men & women. This project was designed by the Russian design studio The Bakery. Working on the new image we had to make sure the company clearly stands out from competition. The business was very young & established by young individuals, so we deliberately got rid of any luxurious, heritage-inspired visual solutions in favour of contemporary monospaced typography, monochrome palette and minimalist layouts. To give the brand its own voice we created a set of slogans to adorn most of the print materials. As the main target audience is mainly office workers, managers and businessmen looking to spice up their wardrobe, we came up with short quirky phrases relating both to office life and fashion customers could relate to.
It's always awesome to see a brand design that feels like an old classic, that it's been around for a long time yet aged with grace. With that, we're excited to feature a pinnacle expression of this idea in a brand identity project for the Santa Monica Yacht Club by the talented Farm Design. It definitely drinks from this fountain. Check it out after the break. Farm Design created the Santa Monica Yacht Club branding for award-winning chef Andrew Kirschner and his new restaurant and bar. Branding included identity, website, exterior and interior environmental graphics, menus, and various consumer touchpoints. For more information check out http://farmdesign.net/
Nothing like the start of the week with a super creative branding project. The designer behind this one is Maurizio Pagnozzi, an italian designer based in London. The project is for a juice bar in Bologna, Italy and the cool thing about the end result is how clever his solution was for the logo. The name of the juice bar is Pistinega, which means carrot in the Bolognese dialect. He simply played with negative space to create the letter E from the shadows in a carrot. For more information about Maurizio check out his web site at http://www.mauriziopagnozzi.com/