Legurmê is a gourmet antipasti brand that targets young consumers with busy routines that seek high quality and convenient products. The colors differ the flavors of each antipasti, forming a collection of harmonious labels. Let's take a look at their beautiful branding & packaging design. Designed by Brazilian creative studio IndustriaHED. The name Legurmê is a mix of two words, “Legumes” Portuguese word for Vegetables and “Gourmet”, a cultural ideal associated with the culinary arts, word with the letter “t” mute and "Puro Sabor” that means pure taste or pure flavor.
There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points. The exploration process for me entails a pencil and paper but some people go the unconventional route and that doesn't mean they are wrong. Chiun Hau You shows us how to use programming skills to generate a pattern that he used as base of his branding project. Chiun is a design student and self-taught programmer. He's been experimenting with his coding skills to assist on his visual identity design workflow. Here's the link of his program on Codepen, it's open source! http://codepen.io/chiunhauyou/full/qbeyqe/
Every four years we have the summer olympics to look forward to, one of the most important sporting events in the entire world. For each one of these events there's the mega investment not only on infra-structure but also marketing and branding. We have seen great work done in terms of branding, some very polemical, like the London 2012, however it's always awesome to see what designers come up with for the candidate cities. For this post I want to share the branding project for the competing candidate city of Budapest. One of the most striking things about this work is the simplicity and, dare I say, elegance. The project was created by Attila Ács, Lili Köves, Kiss József Gergely and Eszter Misztarka. BP2024 Budapest is proudly competing as candidate city to host the 2024 Olympic Games. In our proposal for the candidacy's identity we merged the capitals century old heritage and its future aspirations of change and growth. For more information check out the Behance project.
Presentation is key when it comes to creating a strong impression and with the huge amount of resources available there's no excuse to not have a great presentation for your work. Either personal or for clients you can take advantage of beautiful mockups to create eye-catching comps for your portfolio. That's why today we are featuring the beautiful PSD bundle from Aaron Covrett titled Granite Stationary Granite Stationary is a mockup PSD bundle, free to use for commercial and personal use. All of the images presented were created in Cinema4d and rendered with Octane Render. I hope you'll find the collection helpful! Feel free to send me links to projects, I'd love to see these in use! Download Mockups
Ashley Parker shared a beautiful project on her Behance profile -- a branding & Collateral concept for the Inn at Aspen. She worked in collaboration with StellaBean NY and the result is an elegant design. I particularly love the business cards, super simple and the classic combination of serif and san-serif fonts always work really well. Another very cool element is the pattern that is carried over across the collaterals. Ashley is a designer that believes strong ideas come from life experiences. Originally from Boston, she's worked & lived on both coasts of the country expanding upon and sharing ideas in art and design. For more information check out http://www.prkrstudio.com/ I allow creativity to strike at any moment and know first hand that it stems from both curiosity and intuition.
I am sure that if I didn't pursue a design career I would try to become an architect. There's a lot of things in common in terms of process in my opinion. I always wax poetic on the topic with my great friend Fabiano, a writer here on ABDZ and architect. When I see the work of RRA I know the reason I love architecture and design. RRA is an award-winning architecture firm based in Oslo. The simple forms that create the identity is based on Reiulf´s hand-sketches and are making the base of the identity. The primary color is grey, taken from the structure, concrete and rock ground that makes the foundations of all projects. The architecture was to stand out for itself, so our goal was to simplify the identity as much as possible. For more information check out RRA website.
We witnessed a game changer with CRAFT by Invision, a toolkit for Sketch and Photoshop powered with real-data. The Wow factor is that you can download this kit for FREE. Behind this project, there was a launch of a new brand; this is what we are taking a closer look. In collaboration with Focus Lab, Invision team built a "separate" venture to help them grow/create products to build a better future for us, their users. Our goal was to build a strong and flexible brand system for InVision's newest venture, LABS. They needed a brand system that can grow and adapt as the brand grows and new products are released. We wanted to keep it simple and bold, but allow for crazy and fun expressions as needed. Below is a quick glimpse into the design process. About Focus Lab Focus Lab is an agency based in Savannah, Ga. A great and talented bunch of passionate creatives to produce exceptional work from the logo, typography, iconography, web design, app design and web development to promote growth and enrich lives in organizations and communities. For more information, visit: http://www.invisionapp.com/labs and more about Focus Lab: http://focuslabllc.com
Grismont is a young brand of exceptional golf clubs, that combine the craftsmanship of designers and 3D printing technology, without compromising on technical excellence. Far from the standardized manufacturing process, Grismont launches a new generation of golf clubs, fully customizable, at the crossroads between luxury items and sports equipment. Brand Brothers has designed the Grismont visual identity and branding with the brand's team based in Paris, working for several months on the project. We designed a logo consisting of a custom typographic drawing and minimalist monogram combining the letter G and a golf tee. The branding unfolds on print, digital and object, with a particular care for the subjects. The black and white world is embellished with copper textures that adorn the print and packaging clubs. The entire product discovery trail has been fine-tuned to produce a powerful graphical territory, refined and consistent, from the business card in leather sheath, through the boxes and brochures. The brand was launched in November 2015 in Paris. About Brand Brothers Brand Brothers is a brand design agency based in Paris and Toulouse. They value method, curiosity and passion to help ambitious entrepreneurs make themselves understood with simplicity, intelligence and singularity. For more information check out https://www.brandbrothers.fr/en/
Nick Franchi is the Art Director at Super Top Secret (Take a look at their stunning site) based in Park City, Utah. When I do love about Nick's work is his versatility from web, typography, 3d and more. With the demand nowadays, multidisciplinary skills for a designer is highly recommended for a proper and successful career. It's important to explore different fields of design, not to stay in your comfort zone. For more information check out: http://www.franchipixel.com
Love Fest Fibers is a new small company based in San Francisco, that creates yarns from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partnering with artisans and pastoralists to bring you fiber with a story and the ability to support livelihoods. By purchasing Love Fest Fibers yarns, not only will you be making something incredible with your hands but also directly benefiting communities of fellow makers. Identity & Collaterals for Love Fest Fibers. This project was designed and shared on Behance by Menta, a branding & packaging studio, founded in 2008 by Laura Méndez, based in Guadalajara, Mexico. For more information check out http://www.estudiomenta.mx/
It's great to see cool rebranding of big companies like Fox. The entertainment channel has recently updated their logo and promos for TV. Dan Pierse, L.A. based designer took part on the project. Here you can see some of Dan's contributions to this rebranding. For more of Dan's work, please visit his portfolio at Behance. I am very pleased to have been part of the great team that revised the FOX branding package. This was a huge undertaking as FOX not only has its network programming promos, but must also provide it's affiliates with toolkits to create their own promo graphics. This required the design process to take into account the affiliate toolkit needs and, with a lot of pre-rendering and creative After Effects scripting, address a production pipeline that would simplify the creation of these elements. - Dan Pierse
I haven't worked on a branding project in quite a long time as I've been keeping my focus on UI/UX and prototyping for the past few years. That doesn't mean that my thirst for branding has ceased. I love seeing projects posted on Behance and the whole development, especially those with beautiful presentation, like the project I am featuring today. NO WIFI - SURVIVAL KIT is a branding and packaging work that is certainly an inspiration to me. NO WIFI - SURVIVAL KIT was created by Nora Kaszanyi, a designer from Budapest, Hungary. There's not much of an explanation about it, but it seems to be a school project. The thing is, it doesn't really matter if you were looking for a fresh visual reference. For more information check out https://www.behance.net/norakaszanyi
I am currently working on a logo for an untitled project and in the middle of my research; I stumbled across this beautiful rebranding of the Super, Natural British Columbia, in Canada. The folks behind this rebranding are Gabriel Lefebre and Rachel Lecompte from ēthos located in Montreal, Canada. This award-winning duo team are specialists in Branding, Packaging, Copywriting and Graphic Design. Tourism British Columbia’s brand identity was given a major facelift to reflect its unique offering. Special attention was paid to ensure that the new tools were sufficiently flexible for the specific needs of the many regions and points of contact. All communications now focus on the emotions stirred by encounters with BC’s larger-than-life wilderness and its life-affirming effect on those who experience it first-hand. The tagline “Super, Natural British Columbia” thus regains its full meaning and its place at the heart of all brand communications... "Cessons de créer des compagnies, créons plutôt des marques. in the french version of "Let's put to an end to the creation of corporation, let's create more brands." For more information check out: http://ethosmtl.com
There are types of project that inspire you more than others. Not because of style or because it's trendy but just because it's an specifc type, like icon design, branding, UI. For me editorial design and branding have a special place in my heart. Maybe the reason might be due to the fact I don't do that that much anymore, I don't know, but the only thing I know is that I love to spend a lot of time just checking these types of works, one of the I want to share with you today. The project I am featuring here today is titled Romlab and one of the designers behind it is Camille Dorival. She is based in Oslo, Norway and she shared it on her Behance profile. It's hard to explain the reasons I like some projects, most of the time is because of its simplicity and clever solution. Project made at Bleed. Creative director: Svein Haakon Lia. Development: Kristoffer Lundberg and Mathias Stav (Feed) Project Manager: Benedicte Bolling. Art direction, identity and website for architect and interior designer Romlab. For more information check out https://www.behance.net/camilledorival
For today's post I want to share a nice visual identity project title driexdrie. There's a lot to love about it, the simplicity, style and of course the beautiful printed collaterals. The project reminds me a bit of the Material Design branding project that Google created 2 years ago. This project was was created by George&Harrison Design Studio based in Eindhoven, Netherlands. They are a young graphic design studio, specialized in identity and communication for print and web. For more information check out http://www.georgeandharrison.nl/
The first post of the year had to be about inspiring designs that I have been saving for reference for the design of the new Abduzeedo. Since I started the blog I've always pursued ways to simplify its design, the biggest challenge in this endeavor has always been sorting out how to accommodate ads and content. For the new design I might have gotten closer to solving it. With that, I was inspired to feature the work of Adé which features so many things that I love all in one package. Among many things that I like I'd like to highlight are three things that I am working to incorporate on the blog: Generous white-space. I know that this topic is always very delicate, especially when you have to deal with ads and scrolling. simple grid Vertical text for secondary content For more information about this work and to see the full spectrum of the beautiful branding work that was created check out: https://www.behance.net/gallery/19497853/Ad Credits: Sorbet Design - http://www.sorbetdesign.co.nz/ Nicole Miller-Wong - http://www.nicolemillerwong.com/
Hiromi Maeo is a designer from Tokyo, Japan. Founded his company Enhanced Inc in Japan, Hiromi has worked with brands like Google and Amazon for example that we are showcasing today. Introducing some projects that he worked for their creative team. All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo All Rights to Hiromi Maeo Links Find out more about Hiromi Maeo: https://www.behance.net/enhanced_hiromimaeo