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Book Suggestion: Designing Brand Identity

October 25, 2011 from abduzeedo's blog

The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone . The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team...

Target Branding by Allan Peters

September 15, 2011 from paul0v2's blog

Allan Peters is a Senior Art Director from Minneapolis with over nine years of experience. His work has been recognized by Effie, AdFed, AIGA, Print, How, ID, Davey and Rockport. He's currently making some awesome stuff for Target, and...

Corporate and Brand Identity: Taiama by Roger Oddone

September 07, 2011 from abduzeedo's blog

Corporate and brand identity is much more than just graphics, it's all about the strategy and image a company wants to express to their audience. Creating this type of work requires knowledge on an array of design subjects including, color...

Corporate Identity Work by David Arias

August 01, 2011 from amanda's blog

David Arias is an independent graphic designer based in Vancouver, BC, Canada. David dabbles in a variety of different things including print, web, packaging design, information graphics, signage, marketing communications, but it was...

Branding Inspiration by Roger Oddone

December 22, 2010 from abduzeedo's blog

Roger Oddone is a designer from São Paulo, Brasil specialized in branding identities. Roger Oddone is also the name of his design studio focused on corporate and brand indentity. In collaboration with several partners they also offer brand...

Elegant and Creative Branding Works

April 16, 2010 from abduzeedo's blog

Visual Identities or brands are the first contact people have with your company, it's like the image of your company how we see it at first sight, that's why a good visual identity is becoming very important. Today the user experience is...

Great Collection of Visual Identities

October 27, 2009 from Daniela's blog

Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other...

Branding: Zune vs. Ipod

April 17, 2009 from PauloGabriel's blog

What is important for a product to succeed? Being released first? Having the most advanced technology? Having more features? Some of these questions are always asked either we are about to launch a new service, product or even for our...

Ultimate One Color Logos Inspiration

April 06, 2009 from abduzeedo's blog

Last week I was working on a logo design project for a popular Brazilian blog. One of the requirements was that the logo had to be simple, so I started looking for some references. One of the best sites about logos is Logopond . They...

Surf and Skate Brands and their Logos

April 03, 2009 from GisMullr's blog

We have to agree that surf and skate wear users and lovers have good taste, lots of personality and dress based in a life style. Maybe that is why all surf and skate brands has such nice logos, to really get into their customers...

Branding: The Fake Factor

March 18, 2009 from PauloGabriel's blog

Making a little research, an interesting question showed up: When is a brand really strong? When we think about that, it's really huge the number of possible answer we might get. The most intriguing one? When people start faking it . Yeah...

Starbucks Style, Design and Products

March 13, 2009 from GisMullr's blog

Today I was really thinking on a Starbucks coffee. As I don't have this option here at my hometown Porto Alegre and I really admire the whole style of this brand I decided to get material from them to show here.

Branding: Commercial Wars Between Coke and Pepsi

March 03, 2009 from PauloGabriel's blog

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get to see how they find...

Branding: Slogan Wars Between Coke and Pepsi

February 18, 2009 from PauloGabriel's blog

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two giants. When you place this war...

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