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KYD Buro Visual Identity

KYD Buro Visual Identity

We love to post about visual identity and the creative process behind it because it shows the holistic approach of design. Creating guidelines and systems is the core of good design, it gives consistency and also flexibility to extend the brand without jeopardizing the visual language. The work of KYD Buro is an excellent example of a really well done visual identity and process. KYD Buro is a young architect team. The name is formed from the first letters of the founders: Kobets, Yankovskiy, Dubrovskiy. Company's services include architecture, complex projection, design and projects support. Teamwork is based on the following values: mathematics, logic, contemporaneity, openness, structuredness, consistency, simplicity and flexibility. They needed identity that would meet all of these requirements to create exact image of the company. The first step was establishing of relationships between brand values and their graphic expression. It helped to understand how logo should look like. After that there was the sketches stage. The decision was found in type transformable sign, consisting of three caps letters. Each letter is constructed by common grid and has the same dimensions. Letters' ends have universal form for variety connection with each other. Credits: design and art-direction — Pavel Emelyanov print production — F61 work room photography — Anatoly Vasiliev Via Behance

Free Branding Mockup

Free Branding Mockup

What's better than free Mockups? Today I wanted to share this pretty cool branding mockup that you can use for your own brand or for you very own clients. Enjoy! Download Free Branding Mockup Here’s a new set of stationery elements to showcase your branding projects with style. You can move, hide and edit any element separately. The high-resolution allows you to easily create beautiful close-ups and previews of your design. Format: Layered PSD Smart Objects: Yes Dimensions: 3500×2700 px Minimum Photoshop Version: CS4 Size: 31 Mb Download Free Branding Mockup

Canadian Olympic Committee Rebrand

Canadian Olympic Committee Rebrand

I can't believe I missed this one but while checking on Behance I ended up on this page about the Canadian Olympic Committee Rebrand. The project is quite amazing, it plays with the idea of polygons and lines geometric lines sort of reminds me the City of Melbourne branding a couple of years ago. Besides that the idea of using white space to create the symbol is very clever. In the early 1900's, the Canadian Olympic Team was among the first to use the maple leaf as an icon for our nation. We drew from this rich history in re-imaging the Team's identity, working to create a system that put this tradition back in its place in as timeless a fashion as possible. For more information check out our website For more information check out http://stillbrandworks.com/teamcanada/branding/ The new identity system for the Canadian Olympic Committee, built around the geometry of our humble maple leaf, was unveiled on June 6th, 2011, accompanied by a launch video. The system encompasses brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, and brand. Via Behance

Xylo Eyewear Visual Identity

Xylo Eyewear Visual Identity

In May 2013, Marios Georntamilis was asked themselves how to create a brand, marketing plan and find a way of supporting and funding this effort. They chose crowd funding – which was a successful and overfunded by 60% more. The project was designed with a holistic design approach, from logo to packaging and integrated marketing communications, product and service, user experience with the guidelines of authenticity, locality, handcrafted handcrafted principles and mediterranean identity in mind. The motifs decorating the pack and part of the stationary, come from Chios island and specifically the village of ”Pyrgi” – where are used as engraved wall decorations on the houses. The rectangle based ornaments, come from traditional wood paneling techniques of Croatia. brand design / campaign designer: Marios Georntamilis co design / campaign designer: Nikos Athanasopoulos brand Photographer: Konstantina Gorgogianni cinematographer: Thomas Gkinis client: Xylo eyewear year: 2013 For more information visit https://www.behance.net/fiveeight

Branch Creative Visual Identity

Branch Creative Visual Identity

Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the world. We created a sophisticated identity system with a playful typography treatment. The visual identity was created by Noeeko and what makes is so cool, is the simplicity and in my opinion the beautiful yellow color. For more information visit http://noeeko.com/ - Via Behance

HM Monogram Branding

HM Monogram Branding

Following our series of visual identity articles we bring to you the beautiful work for HM Monogram by Mateusz Turbinski. The client was a photographer and the cool thing about this particular project is the simplicity and elegance of the end result. We love the trendy, handcrafted feel that is evoked throughout. Mateusz Turbinski is a designer specialized in branding and logo design. He's from Sosnowiec, Poland and you can learn more about his work at http://www.turbinski.com/logo

Avril Complementos - Branding

Avril Complementos - Branding

Designing visual identities and logos is one of the most complicated tasks for any designer. All the work necessary is usually to come up with something very simple and easy to understand. The main goal is to simplify the form and reduce to the most iconic elements. Avril Complementos is a great example. By mixing an icon of a rose with the letter A they achieve a stunning result as you can see below. Avril Complementos was designed by Jesso García, a designer and illustrator from Cordoba, Spain. For more information visit I'm Jesso Garcia, a versatile graphic designer and illustrator from outer space. When not drawing or designing I comb my long beard. Via Behance

Visual Identity Process: The PopChicken Gourmet Express

Visual Identity Process: The PopChicken Gourmet Express

The design process behind visual identities are always inspiring. It's never enough to have references about how designers tackle the difficult task of translating products, services and companies into a visual identification. The PopChicken Gourmet Express branding work that IndustriaHED put together is a great example of the many different phases of the creative process. For more information check out IndustriaHED's website http://industriahed.com/

Yardstick Coffee - Branding

Yardstick Coffee - Branding

Yardstick is an institution in the world of coffee, aspiring to increase the knowledge and spread of specialty coffee in the Philippines. This inspired the logo, which resembles the national flag of the Philippines, rotated. Rather than having a corporate color, the team at Yardstick devised a ‘corporate’ palette giving them the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of the craft of coffeemaking. The project embodies three parts: a cafe, a coffee roastery and a coffee lab. We embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space. For more information visit http://www.acre.sg/

Elegant Brand Identity Works by Dmitry Gerais

Elegant Brand Identity Works by Dmitry Gerais

Dmitry Gerais is a designer and art director specializing in branding, print design and web based in Moscow, Russian Federation. With about 10 years of experience, Dmitry primary works with restaurants, bars and cafes. His creative thinking is well-thought-out along with an elegant execution. All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais All Rights to Dmitry Gerais Links More info about Dmitry Gerais: http://www.dmitrygerais.com Follow Dmitry on Behance: https://www.behance.net/dmitrygerais Via Behance

PosŁódź! Visual Identity

PosŁódź! Visual Identity

Today we would like to feature some visual identity work. The project is titled PosŁódź and it's the brand of a cultural and entertainment association. It was designed by Ewelina Rosinska, a graphic designer based in London, England. PosŁódź! is a cultural and entertainment association. The name combines the phrase "put some sugar!" with the name of the city where they’re based - Łódź. The logo is inspired by two sugar cubes (one for culture and one for entertainment) as well as representing the infinity sign, which is a great symbol for the art and culture industry. For more information visit http://www.ewerosinska.com/

Patch Visual Identity

Patch Visual Identity

Today we featured a visual identity project titled Patch designed by Warren Tey, a student in Visual Communication in Nanyang Technological University, School of Arts, Design and Media in Singapore. Patch is a psychological clinic. Patients are often known mentally ill but psychologists say they are emotionally wounded. To patch means to seal a wound or repair a computer glitch. To patch is the concept: patching mental glitches patching emotional wounds For more information visit https://www.behance.net/warrentey

Investhaus Visual Identity

Investhaus Visual Identity

Today we bring to you another great project illustrating the creative process behind visual identity and visual guidelines. The project is for the Investhaus and it was created by IndustriaHED, a branding studio based in Porto Alegre and Denver specializing in branding, art direction and graphic design. We deconstruct the logo for Investhaous and one of the coolest elements behind this particular design is the level of detail in the sketches and the translations from the paper to the screen. For more information visit http://www.industriahed.com/

Mellbye Visual Identity

Mellbye Visual Identity

Well-crafted design is all about attention to details and simplicity. A successful brand identity is one that employs both a simple yet detailed approach that still highlights the most iconic characteristics. Heydays illustrates this splendidly with the work for Mellbye. The geometric forms translate really well into a clean and simple yet eye-catching logo for an architecture studio. Mellbye is a well-known architect studio in Norway, founded in 1954. With their mindset anchored in modernism, we created an identity based on a symbol that combines their two main services: architecture and interior. The image above is a clear example of how strong the form is and the Gestalt behind it. The "M" is very readable despite the fact disconnection of the elements. Visual identities are much more than a logo. It's a system and it has to be thought out that way. I particularly love the color palette and simple effects, like the emboss on the business card. About Heydays Heydays is a Norwegian design consultancy based in Oslo. The focus of our work is developing visual identities, digital solutions and other associated material for small and big clients. Together with our clients we identify and clarify core values to make relevant and tailored solutions. For more information visit http://heydays.no/

Ebony & Ivory Free Branding Mockup

Ebony & Ivory Free Branding Mockup

Ebony and Ivory is a clean and simple branding mockup series created by Shaan Shiv Suleman to present your designs to clients in a professional and elegant manner. The mockups consist on pretty much everything you will need to create a basic visual identity guide. Shaan Shiv Suleman is a creative individual with professional experience in graphic design, branding and editorial design. Practicing the principles of minimalist perfection, Shaan Shiv Suleman has completed multiple projects with a wide range of international clients. “As a designer, I understand the importance of presentation when it comes to clients. Ebony & Ivory is a clean and simple branding mockup series to present your designs to clients in a professional and elegant manner. This is my work. This is my contribution.” For more information visit https://www.behance.net/gallery/Ebony-Ivory-Branding-Mockup/12000917 Download Ebony & Ivory Mockups

Oscar's New Visual Identity

Oscar's New Visual Identity

Last week I saw that the Academy of Motion Picture Arts and Sciences had unveiled the new visual identity for the Oscar's. I completely forgot to share it here on Abduzeedo, however I think it's a really nice work of branding and totally deserves a feature. The work was done by the Academy with the help of agency 180LA and the goal was to develop a visual identity that was as inspired by the Academy's heritage as it is by our future, including the much-anticipated opening of the Academy Museum in 2017. Two years ago we began a thoughtful internal dialogue regarding the visual identity of the Academy, and found a need for a new design system that reflects the creativity of our organization. Process Final result The new logo spotlights the Oscar from above – creating a triangular shape and uniting the "A" of the Academy with our iconic statuette. This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences year-round. Explorations For more information check out the site about the new Oscar' s logo at http://www.oscars.org/imagination/

Edka Visual Identity

Edka Visual Identity

Edka is an independent, digital creative agency founded in Barcelona. The visual identity was designed by Vio Pintilie and it's a really good reference in terms of the creative process behind visual identity systems. For more information visit http://www.edkadigital.com/ “Make things as simple as possible, but not simpler.” – Albert Einstein