Chinatown is a Chinese translation of the trademarks in a graphical way.It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity. Chinatown The Chinese translation of the trademarks Chinatown is a Chinese translation of the trademarks in a graphical way. It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity. It uses basic words for translation, such as “Caramel Macchiato” for “Starbucks” in order to maintain the visual continuity. By arranging the words this way, ‘Chinatown’ pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese. Conception: Mehmet Gözetlik Producer: Handan Akbudak Neon Sign Maker: Asım Doğan Director of Photography: Emre Başak Assistant Camera: Doğukan Hendem Editor: Süleyman Yılmaz Music: "Les Métamorphoses du Vide" by Chapelier Fou.
I love neon light and the light effects that they create. I also wrote a few Photoshop tutorials back in the day showing how to reproduce this kind of effect, nothing as fancy and realistic as the work that RADA put together in Cinema 4D for a personal project inspired by the work of Mathias Nösel. The outcome is quite beautiful and the first time I saw I was sure that it was real neon and not 3d. For more information and to check out Rada's full portfolio check out his webiste on Behance at https://www.behance.net/rada
Today I selected an amazing Case Study by the illustrator Michael Doret. He will take you on a detailed journey of how he designed this awesome Vintage Neon Sign for Sweet. Take a look step by step and follow the notes of the author for specific details. For more from Michael Doret visit michaeldoret.com and behance.net/MichaelDoret It was unanimously felt that this logo should resemble a classic theater marquee. I had an image in my head of what that might look like for this logo. But for something like this I always need do some research, to help me get the right attitude and not to just rely on my memory. There are some fantastic theater marquees in downtown Los Angeles (where I now live), but I found one that really was going in the direction I was visualizing in, of all places, Erie, Pennsylvania—The Warner: Although this marquee was a bit too intricate for my taste, and there was no neon (I must have the neon look in a marquee design!), I loved the whole sun-ray thing going on behind the letters, and decided that this marquee—although it would not be my only point of reference—would be my main inspiration point. So I started puttin my thoughts to paper: In the first rough above, I was heading in a direction, but still groping around for specifics. By the second rough, I was firmly on my way to solving the problem. And by the third rough, more or less nailed the basics of the design: At this point, the design was approved, and I went on to build the design in Illustrator. I do it in values of gray before assigning color, just so I know that certain shapes are separating from others properly. Below I’m building the graphic over a template of the rough pencil drawing (above). To be honest there were many, many more steps than what you see depocted below, but it would be impossible to show them all, and very difficult for a viewer to decipher exactly what’s going on. Suffice it to say that I built this art in layers, and in many ways it may have been similar to building an actual neon sign: I didn’t want to literally appropriate the color from the Warner marquee, so I started doing my own color solutions, but I didn’t think they worked the way I wanted them to: So I pretty much went back to a color palette more reminiscent of that Warner marquee: Building the art like a real sign apparently had its advantages because the client loved the art so much that he decided to have it made into a real lifesize neon sign for inside the store. To do this would be quite an elaborate project, and so the client and his Store Architect enlisted the services of SignMeister Robert M Fitch (who was already working on other signage in Sweet!) to oversee the implementation of this complicated project which included three types of sign illumination: chasing light bulbs, neon script and internal LED illumination. So together with Robert’s assistance I’ve put together a very abbreviated photographic synopsis of how this sign was assembled and finally installed in Sweet!. I think the sign really turned out well, and ended up looking surprisingly close to my graphic. This is what’s called open face channel lettering which, in the case of a connected script type, becomes a “sign can” which defines the letterform and houses the neon. It’s constructed from sheet metal, the returns (sides) are hand formed and welded to the letterform back plate. My Illustrator vector art was used to cut out the basic shapes. As in my art, the letters were formed out of only four separate pieces: Robert specified different colors for the inside and the outside of the can lettering. Here the different planes of the letters are being masked off and painted: Here the sign box in which everything goes is being created. The sheet metal sides are being pieced together, and you can see some of the specialized tools—the sign hammers—in the foreground: These are routed Sintra pieces that are applied to the sign face and perimeter details to help create dimension. The scale of the sign wasn’t large enough to form some of my details out of sheet metal, so this non-traditional material was used since the sign would only be used indoors: Robert designed and had fabricated side extensions for the marquee, nicely picking up some of the design elements of the sign graphic: When the sign’s neon and chase lights are illuminated, its color appearance changes dramatically: For more from Michael Doret visit michaeldoret.com and behance.net/MichaelDoret
Neon signs have somewhat of 80's and 70's road/noir movie feeling, that's must be why they look so charming and nostalgic. I've found this flickr account with several beautiful signs, so decided to select some of the best and share with you. You can see more neon awesomeness at his Flickr Gallery.
We love light effects and neons, I believe everybody already knows that. We have posted a few tutorials on how to create light these effects and of course some neons. However when we saw the work of Rizon Parein with were completely blown away and had to post about it. Rizon Parein started in the early nineties as a graffiti writer with a strong passion for 3d letter styles. When quitted school at age of 17 he started with graphic design to make a living, the school of Hard Knocks. For more information about Rizon Parein, visit http://www.rizon.be/ While making mainly flyers for Belgiums nightlife scene he was able to experiment a lot with classic graphic design as well as 3d design. Eristoff Neon Campaign
One of the biggest influences around Abduzeedo's look is the good old shiny neon. We love it, and it's great to see illustrations with it, like these, made by Digimental Studio. Pretty sweet, I'd say. Digimental Studio is located in London, and they definitely love their neon. These are absolutely awesome, and I really dig the animated ones. Anyways, for more of Digimental's works, you may check their portfolio at Behance. I hope you enjoy these! Cheers. ;)
For me, one of the most nostalgic things there is, is neon signs, even if there's plenty of them everywhere. It just gives me this feeling that something has just traveled through time. I know that sounds crazy, but I bet many of you feel the same way. Neon signs are cool way to make your business look cooler, exactly for the reason I just gave... people like nostalgia. Anyways, I found lots of neon signs and would like to share them with you! I really hope you all enjoy my selection. Cheers! ;)
This past Friday was the Abduzeedo meetup here in my hometown of Porto Alegre. It was really cool, we had a lot of fun and a lot of beers! When I was leaving I noticed the neon sign outside the pub and it really inspired me to create a tutorial on how to acheive that type of effect in Photoshop. In this tutorial I will show you how to create a nice light effect in Photoshop. We will use Layer Styles and Blend Modes to simulate a neon text effect. Step 1 Open Photoshop and create a new document. I used 1920x1200 pixels. After that import a brick texture, the one I used was a courtesy of Shutterstock and you can download it here Step 2 With the texture layer selected go to Image>Adjustments>Hue and Saturation. Use 0 for the Hue, 45 for the Saturation and -85 for the Lightness. Step 3 Add a new layer and go to Filter>Render>Clouds. Make sure you had black and white for the foreground and background colors. With the Eraser Tool (E) delete the areas close to the edge and leave just the center of the image. After that change the Blend Mode to Color Dodge. Step 4 Import the logo you want to use for the neon effect. I'm using the ZEE logo I created a few weeks ago. Duplicate the layer and hide it because we will need to use a few copies later on in this tutorial. Select the visible logo layer and go to Filter>Blur>Gaussian Blur. Use 15 pixels for the Radius. Step 5 Follow the images below for the settings of the Layer Style. We will be using Drop Shadow, Inner Shadow, Outer Glow, Bevel and Emboss and Color Overlay. Step 6 This will be the result you will get after the layer style. Step 7 Duplicate the layer with the layer styles to make the effect a bit stronger, but reduce the opacity to 50%. Step 8 We will need another layer with the logo without any layer style applied to it. Put this new logo on top of the others and then go to Filter>Blur>Gaussian Blur. Use 100 pixels for the Radius. Also change the Blend Mode to Color Dodge. Step 9 Now with the Brush Tool let's create the base part of the neon that will be fixed on the wall. Use black for the color and put this behind the neon layers. After that go to Layer>Layer Style>Bevel and Emboss. Use the image below for the values of the Bevel and Emboss. For the "E" base use -160º for the angle and for the "Z" base use 0º. Step 10 Again with the Brush Tool (B) and a very soft brush, using 0 for the hardness, add a new layer behind the layers created in the previous step. So just paint a very soft shadow. Conclusion Light effects are always really cool for wallpapers, I'm really addicted to these types of effects and in this tutorial I showed you how to create a neon effect. Basically, the effect is all about layer styles and blend modes. Now, it's up to you. You can try different colors and backgrounds but the technique won't change that much from this one. Click on the image for full preview Download the Photoshop file Click here to download the Photoshop file used for this tutorial