Back in October, while I scrambled to adjust to life with our new puppy, I got wind of a fresh new startup named Ollie — an online food subscription service for dogs. And with a brand and packaging as nice as this one, I needed to test it out. Here’s the pitch: for about $3/day, every two weeks Ollie delivers tailor-made food from human-grade ingredients straight to your door, formulated and portioned just for your pup, requiring no additional cooking or preparation. I was intrigued. But my interest, admittedly, had less to do with the idea of mail-order dog food, and more to do with their positively lovely brand work, done by NY-based Communal Creative. In their own words: After researching competitors in the pet food space, we realized that the market is saturated with the same type of brand language—organic textures and colors, promises of natural ingredients, and constant comparisons to wolves. We knew that personality would be a key differentiator in the visual identity, pairing it with transparency and a new point-of-view. Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions. The centerpiece of it all is, obviously, the logo — which I find incredibly charming. It’s as round and playful as my new puppy, yet simple and sophisticated enough to be taken seriously in a highly competitive space like pet food (and at $40 a shipment, that sophistication was necessary.) The orange felt vibrant and different, while the curves created a lovely rhythm with the harder edges found in each letter. I won’t say I subscribed entirely based on their branding, but between their ingredient list and a 50% off starter promo, I felt like I needed to at least give them a try. By the time I opened the first package, though, I was hooked. The shipments come packed in a refrigerated box (think: Blue Apron) with each week’s food wrapped individually. They also include a little welcome guide, a written letter with specific instructions for your dog, a washable rubber lid to keep open containers fresh, and a little plastic scoop to measure out each serving perfectly. In the weeks that followed, the boxes came with little gifts for my dog, such as bandanas, eating mats and doggy bags— all sporting the signature orange and logo. The mark looks really great embossed on the merch, and stands out confidently in a space filled with green plastic bags & brown paper. Overall, Ollie’s done well to make itself feel like a premium service. But nothing’s perfect. I have to mention: the only snag I hit along the way is that Finn (my dog) didn’t seem to take to the first batch of food (we ordered the beef,) but after a quick exchange with a lovely rep named Whitney, we were on our way to chicken-filled bliss. Well, that, and these darn illustrations just don’t *quite* seem to fit in with the rest of the brand. They felt a little delicate, and possibly artifacts from a previous iteration. It’s little noticeable, but hey, it’s not a dealbreaker. Overall, 9/10. Would buy again. Mostly because of the branding. But not entirely.
There is a beauty to see designs translated in various languages and again it's even more inspiring to see it coming from different backgrounds from all over the World. Let's take a look at the work of 劉家芸 liujiayun who is a graphic designer & illustrator based in Taipei City, Taiwan. First of all, I am so attracted by the art direction with colours and concepts for SCHEMA｜食在有藝Arc&Art. It's a stunning design and you should definitely check out her Behance. 蘊藏 體會 無窮色彩 婚禮賦予人們的，既是有形的儀式，更是無窮的未來。 生活即是猶如彩虹（Arc en ciel）般，擁有千變萬化的無限色彩。 以不同的角度體會，便可以感受到箇中層次。 以不同的心情品味，便可以感受到其中溫度。 Arc en ciel／生活蘊藏無窮色彩 Credits CI／Packaging Design : 劉家芸 Liu Jia Yun Print : 感官文化印刷 Photo : Yo yang 楊雅淳 More Links Learn more about 劉家芸 liujiayun Packaging & Branding
It's no secret we're big fans of the work coming from Kati Forner Design having showcased some past work of hers here on Abduzeedo. Of late we're swooning over the most recent work for Kombucha brand Muse + Mettā founded by Trent Brokie . Most definitely the most beautiful Kombucha bottle we ever did see, I can picture myself enjoying the Wild Blueberry and Lavender steep and then repurposing this gorgeous bottle as a home decor piece. The concept behind the work goes something like this: The color of each flavor complements the ingredient profile highlighting Muse + Mettā Kombucha's identity as more than just a beverage but a culture of health, art, and possibility. While you're here, be sure to check Muse + Mettā's Instagram page for a visual schooling on how to launch a product on this social platform in the most beautiful way. We believe food can feed us both physically and creatively. Brewed with fruits, flowers and herbs from around the world coupled with a passion for modern design and wellness to create a truly sensory experience
Imbibing tea is a relaxing activity so consuming the packaging should match that same feeling. We're steeping in the beauty of Austrian-based Sabina Loacker's concepting, art direction and graphic design work for a local tea brand and reminding us all that inspiration is always right in front of us. The simple typeface matches the super minimal design and we're just loving every bit of the resulting look and feel. If you're on the hunt for beautiful, understated yet elegant branding work similar to the delightfulness below be sure to give Sabina a visit here.
Bodega Los Cedros is a Mexican vineyard located in the mountains of Arteaga, Coahuila. The origins of the name derive from a passion and dream of a family to produce high quality wines within a region more than 100 years old named "El Cedrito." Enter the talented team at Anagrama Studio to bring the branding vision of this magical place to life by tapping into the geographical location of the vineyard for inspiration. The end result, a beautiful brand identity that employs the characteristic components of the area such as climate, altitude, flora and fauna. We particularly love the simplicity of the logo highlighting three pine trees as the brand's distinctive icon along with the wine label and die-line mimicking cloud shapes. From a typographic standpoint, we can enjoy a sans serif that adds a touch of modernity while the script gesture preserves a more organic touch showcasing the brand's marriage of simplicity and elegance. The color palette is nice and neutral enabling a spotlight on the diverse wine color tones while accentuating the contrast between bottle and label. Cheers to the Anagrama team for a beautiful execution celebrating this beautiful wine label.
We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity. More Links Learn more about Patrick Reichert-Young via Behance Learn more about LESS Cosmetics Brand Identity & Packaging Design
Chiclets, the candy-coated gum brought to us by the Cadbury company, brings back such great memories and flavors of my youth so when I stumbled upon this latest work for Chiclet by Cairo based Amro Thabit I just had to share. Introduced in 1900, this iconic gum is still distributed in limited supply across the globe. We're hoping Amro's work puts the brand back on the map in a bigger way for today's youth to appreciate. Scoop more on the project and corresponding work below. ABOUT THE CAMPAIGN CHICLETS, NEVER GETS OLD! chiclets has always had a place on every shelf; here, there & everywhere. the true definition of an all-time classic.. chiclets decided to embrace a young spirit sticking to its old soul. now targeting the younger generation, a more vibrant package design was born. by turning chiclets iconic half-circle into five different mouth-shaped designs. Inspired by the originality of the older packs, i took the existing undefined shape and transformed it into a mouth.To bring this further, i injected modern & personalized elements, giving the new packs a retro look; a look appreciated by teens. i gave each of the five flavors a personality, a distinct character, using differentiating colors & elements such as piercing, mustache, braces... The five packs are not only visually distinct; each one a character that is reflected by their look & speech. The one trait they all have in common is a sense of humor.
We are proudly featuring the first student project of the year! It's a pretty cool project by Duy Dao who is a student at the Art Centre of Design in Los Angeles, California. We follow his work on creating the packaging and branding for Adidas Superstar 50th Anniversary: Forever Young campaign. A beautiful purplish colour palette for the design of the packaging that will totally envy our inner unboxing pleasures; alongside with dual tone poster designs marked by celebrities like Pharrell and basketball legend Kareem Abdul Jabbar. In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles. Credits Design by Duy Dao Photography by Kristen Chon More Links Learn more about Duy Dao at duydao.net Follow Duy's work on Behance Packaging & Branding
With this time of year when we are taking down the stores and hunting for the best deals. We are exposed to a wide range of product packagings, what might catch your attention or by the looks, this product must have good reviews. One of fave this year is the tech accessories; they are so many out there. From practical to some purely for the style, we are featuring the work of Socio Design and their packaging design for Chaos Fashion. A combination of stylish tech with a flared visual approach. This might well be my last packaging post of 2017, hope you will enjoy! Socio Design is a studio located in London, UK. They specialized in graphic design, branding and web design for multinational to startup brands. Check out their Behance for more projects related with branding. Packaging, Photography, Branding, Fashion, Tech, Instore, Accessories, Phone, Mobile, More Links Learn more about Socio Design at sociodesign.co.uk Follow Socio Design's work on Behance Packaging Design
Hello December! Not a lot of days left on the calendar before the end of the year, let's go for that last stretch! Working on a brand, the user experience is everything. Not only it matters to the interactions of your site or app but it also matters on how your customers will react to your logo, product, and packaging. Let's take a look at this beautiful and minimal packaging by designers Nikhil Bapna, Ishaan Dass and Mani Singh for a smartwatch called: the Blink Watch where first impressions are everything. This project is a result of a collaboration work from Nikhil Bapna, Ishaan Dass and Mani Singh. Together on their play of this minimal product approach and yet charming on the typography; see the full project on Behance. Credits Nikhil Bapna Ishaan Dass Mani Singh More Links See the full project on Behance Packaging & Graphic Design
Let's take a look at the latest work from Sami Christianson who is a designer, art director and letterer based in Vancouver, British Columbia. Combining graphic design into packaging projects really to make it stand out from the crowd, especially when you think at the placement at the final product. Imagine the competition in a supermarket, my favourite from her work so far is the "Sum of the Parts" project. Sami Christianson is a senior designer, art letterer and art director from Vancouver, Bristish Columbia. Focusing her work in graphic design, typography and packaging; you can really see a change in her latest. Definitely worth a follow on Behance. Project Gallery More Links Learn more about Sami Christianson at samichristianson.com Follow Sami on Behance
If you happen to have a sweet tooth you may have noticed that chocolate bars are having a moment in the world of packaging design poising themselves as the perfect creative canvas for creative folk to have some fun when it comes to brand identity. It's a known fact that packaging has a true impact on how we discern taste and we're already salivating over the work by multidisciplinary design studio Lavernia & Cienfuegos for Utopick Chocolates. Brand Identity Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar” chocolate making - an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries. Llopis took his challenge of mustering a brand identity and packaging design that effectively conveys invention and creativity to the experts at Lavernia & Cienfuegos. The chocolate bars themselves were so beautiful so the "party needed to match the invite" from a brand identity standpoint. He already had a name for his product, Utopick: (a reference perhaps to the creators desire for unattainable perfection and, at the same time, a play on words “you to pick”). He also had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century. Engaged in the task of how to package the beautiful bars themselves, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of their solution. Utopick package their batches by hand a unique way of folding the paper to wrap the bars was born. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation. In an effort to make each bar feel personal to its owner, the paper folds to create two triangles on the front of the design, each with their own color and texture. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched, a clutch design attribute catering to the closet chocoholics. The end result, chocolate bars almost too beautiful to eat. Bon Appetit!
A cool looking packaging "packed" with illustrations by Andrew Wagner for Häagen-Dazs. In collaboration with a UK-based creative agency called LOVE, they were in charge of the brand design overhaul meanwhile Andrew was in charge of the illustrated pattern to represent each and different flavours. The folks at LOVE invited artists from around the World to collaborate on this project and Andrew was one of the many lucky ones to work on this project, he has to create a pattern that would represent Vanilla Pecan, and Banana & Cream. Andrew Wagner is a multidisciplinary designer and artist based in San Diego, CA. He has worked with brands like Adobe, Häagen-Dazs and IBM, also serve as an adjunct teacher at the Woodbury University. Häagen-Dazs has recently embarked on their biggest packaging overhaul in almost 20 years -LOVE, the UK based creative agency behind the new brand design overhaul, wanted to make the packaging an object of desire, and bring to life all Häagen-Dazs’ extraordinary recipe textures, colours and sensations. As part of the design process, LOVE invited 13 artists from across the world, each with a distinct style, to create a unique illustrated pattern for each Haagen-Dazs flavour. From 3D illustrators to flat graphic artists and textile designers, each was paired with the flavours that felt most connected to their work. I had the pleasure of being one of the 13 artists, and the wonderful flavours I was tasked to visually create were Vanilla Pecan, and Banana & Cream! Links Check out Andrew Wagner's Site: awags.us Check out his work on Behance
Gotta love when a packaging project doesn't follow its classic codes of graphic design. The rad people working at Phoenix the Creative Studio know how to actually keep it unique for every single project. We have featured their work last month and now again with this packaging for The Bijou Factory. A colourful package that makes you wanna look it at every aspect before buying. Check it out! The awesome folks from Phoenix the Creative Studio is based in Montreal, QC, Canada. They are all about creating brand experiences that engage people and build connections. We have featured their work before on ABDZ and they are really good to what they do, check them out at phoenix.cool. The Bijou Factory offers a range of DIY self-made jewelry kits. Based on the belief that DIY and premium quality go well together, The Bijou Factory showcases a fine product that is easy to make. We imagined a custom box, which breaks the classic codes of the jewel case, by adding a window that shows the centrepiece of the product. We conceived a fresh, colourful and soft packaging that matches the jewelry as well as the target customers. The shapes appearing on the box are reminiscent of handmade work and reminds us of the different pieces of the jewelry. In order to support the DIY aspect of the brand, we have created labels that directly include the buyer in the experience: a jewel "made by you". The smiley face that is created by the letters "i" and "j" of the logo also evokes this pleasing and reassuring aspect. Finally, the friendly tone used on the boxes reminds you that making your own jewel is "as easy as taking a selfie" or "walking in high heels". Links Check out Phoenix the Creative Studio Site: phoenix.cool Follow them on Behance
Packaging + Christopher Nolan, that's gonna be interesting right? Let's take a look at this cool packaging project by David Taehwan Lim on a DVD/Blu-ray Collection entitled: CN Time x Space where you'll get movies from his filmography: Interstellar, Inception and Momento. Knowing the mind blowing vision from Christopher Nolan, I loved how this project takes that very same approach with the colour, material and overall design concept. Taking us literally through time and space! David Taehwan Lim is a graphic designer from Stillwater, OK, USA. Originally from Seoul, Korea; he wants to focus his work in packaging, graphic design and product design. Check out his site for more of this work. Collection of movies by Christopher Nolan that deals with time and space Photo Gallery More Links Check out David Taehwan Lim's Site: davidtaehwanlim.com Follow Mikael on Behance
We are looking at a brand identity project by Laszlo Polgar and team for the Mosoly Otthon Foundation. Together, they went through the process to create a logo and packaging work on products that would have been on sale in profits on the non-profit organization. What I liked a lot about this project is the use of drawings made by the autistic people and branded through the identity and products. It creates quite a personal touch that is hard to go unnoticed. Behind this project, we have a team and art director Laszlo Polgar who worked on this for a good foundation named: Mosoly Otthon Foundation that supports autistic children and grown-ups alike, among others by organizing regular drawing activities for them. More information about Mosoly Otthon Foundation. Our task was to create an identity for Autistic Art, a design brand of Mosoly Otthon Foundation. The foundation supports autistic children and gown-ups alike, among others by organizing regular drawing activities for them – and sells products that feature artworks created during these classes. Photo Gallery Credits Creative Director: Falvay Laszlo Copywriters: Sos Dora, Tamas Simonyi, Bence Judak Art Director: Laszlo Polgar Project Manager: Zsofia Wagner, Katalin Giran More Links Make sure to follow Laslo on Behance
We love packaging projects and it's even more interesting when they are made by students. Let's give a look at this project from the Mid Sweden University, a cultural exchange and food between Sweden and Japan through fika. What's Fika? It's a Swedish term for "to have coffee" that comes mostly with pastries, cookies or pie. For this case, they decided to mix Japanese senbei cookies and green tea to create a brand named: Saikai. Published via Behance is a project from students collaboration between Maja Ahlund, Alma Lindström, Hanna Simu and Emma Waleij from the Mid Sweden University; an exchange of fika experiences with Japanese students at three schools was made. The hexagon shape stands for communication and balance, inspired by nature. Nature is also the inspiration for the pattern with mountains, winds blowing, rivers flowing and fields of tea and rice. The cookie box serves as protection for the cookies as well as a serving tray. Also, it's great fun to play around with! Credits Maja Ahlund Alma Lindström Hanna Simu Emma Waleij