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Lost Toon's City - Branding

Lost Toon's City - Branding

Last week I was following a great discussion about redesign of popular brands done by designers as a side project or an exercising of their skills. In my opinion, any practice is very valuable, however I agree that some of these redesigns gain too much spotlight. Branding is much more than visual design, there's important decisions to be made in terms of marketing, company's vision and positioning in the market. Big brands are very hard to redesign, however imaginary ones are perfect and that's the case of this student project titled Lost Toon's City by Carlos Teles. Welcome to Lost Toon's City, a theme park inspired by Golden Age of Animation. This place is a fantastic city where the old cartoons are living after the Golden Age of Animation. An amazing city, that cause feelings and new experiences for their visitors. Well, right now prepares to discovery a nostalgic and playful place! Carlos Teles is a graphic designer and illustrator from Sao Paulo, Brazil. For more information visit https://www.behance.net/carlosteles

IFC Branding by Gretel

IFC Branding by Gretel

Following our series of posts about branding today we feature the work done by Gretel to IFC, the comedy network behind great shows like Portlandia and Comedy Bang! Bang!. Gretel is design studio in New York with big clients in their portfolio, from VH1 to Google and many others. IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. Part of the impetus for the rebrand was to make a clear break from the brand's legacy as the Independent Film Channel and raise some awareness about their new, expanded slate. Sharpening the 'Slightly Off' IFC voice was our first challenge. Specifically, imbuing the brand with a personality that didn't compete with the content. Eventually we boiled it down to 3 key tenets: We're Direct, We're Big Fans, and We're Connected. For more information visit http://gretelny.com/

sasquatch® visual identity

sasquatch® visual identity

I am a fan of the International Typographic Style or Swiss Style, the simplicity, the grid system, the typography, pretty much everything that makes this style so simply but at the same time so efficient. The sasquatch® visual design and branding is a great example of that. . It was created by Maximiliano Passarelli, a graphic design from Buenos Aires, Argentina, this project deserves a feature here on Abduzeedo. For more information about Maximilian visit https://www.behance.net/maxipassarelli The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named

RAMBLER&Co Visual Identity

RAMBLER&Co Visual Identity

Following our series of posts about visual identity, we're thrilled to feature a super cool project by Roma Lyubimov and ONY agency. What makes this project really special for me is the different explorations of the ampersand as a result of the merging of three companies: Rambler, Afisha and Sup. About the project New managing company Rambler&Co came to light as a result of merging Rambler, Afisha and Sup. The main purpose of Rambler&Co is in developing numerous projects of the holding, so that's why our main task was to express individuality of the new company. We made it by using the well known symbol of the union - &. Performed in variety of styles the sign expresses core values of the company: development, creativity, diversity, uniqueness. Result On one hand, ampersand unites different projects, each with their own culture and theme, on the other hand it allows them to express their individuality. Each of the holding's projects is free to use it's own unique ampersand. Video Rambler&Co from ONY on Vimeo. For more information visit http://www.ony.ru/ and http://sorryroma.com/ Via Behance

The Identity of The Fitzgerald Burger Company

The Identity of The Fitzgerald Burger Company

Pixelarte is a design studio based in Valencia, Spain and they were responsible to develop the global corporate identity including the branding, packaging, guides and interior design for the Fitzgerald Burger Company also located in Valencia. Food tastes always and mostly better when everything is well-designed. For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York's Soho heart. All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte Links More info about Pixelarte: http://www.pixelarte.es/en Follow Pixelarte on Behance: https://www.behance.net/pixelarte Via Behance

KYD Buro Visual Identity

KYD Buro Visual Identity

We love to post about visual identity and the creative process behind it because it shows the holistic approach of design. Creating guidelines and systems is the core of good design, it gives consistency and also flexibility to extend the brand without jeopardizing the visual language. The work of KYD Buro is an excellent example of a really well done visual identity and process. KYD Buro is a young architect team. The name is formed from the first letters of the founders: Kobets, Yankovskiy, Dubrovskiy. Company's services include architecture, complex projection, design and projects support. Teamwork is based on the following values: mathematics, logic, contemporaneity, openness, structuredness, consistency, simplicity and flexibility. They needed identity that would meet all of these requirements to create exact image of the company. The first step was establishing of relationships between brand values and their graphic expression. It helped to understand how logo should look like. After that there was the sketches stage. The decision was found in type transformable sign, consisting of three caps letters. Each letter is constructed by common grid and has the same dimensions. Letters' ends have universal form for variety connection with each other. Credits: design and art-direction — Pavel Emelyanov print production — F61 work room photography — Anatoly Vasiliev Via Behance

 Animal Logos Construction

Animal Logos Construction

Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1. A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques. For more information visit https://www.behance.net/tomanders

Canadian Olympic Committee Rebrand

Canadian Olympic Committee Rebrand

I can't believe I missed this one but while checking on Behance I ended up on this page about the Canadian Olympic Committee Rebrand. The project is quite amazing, it plays with the idea of polygons and lines geometric lines sort of reminds me the City of Melbourne branding a couple of years ago. Besides that the idea of using white space to create the symbol is very clever. In the early 1900's, the Canadian Olympic Team was among the first to use the maple leaf as an icon for our nation. We drew from this rich history in re-imaging the Team's identity, working to create a system that put this tradition back in its place in as timeless a fashion as possible. For more information check out our website For more information check out http://stillbrandworks.com/teamcanada/branding/ The new identity system for the Canadian Olympic Committee, built around the geometry of our humble maple leaf, was unveiled on June 6th, 2011, accompanied by a launch video. The system encompasses brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, and brand. Via Behance

IndHED™ Beer Identity & Package Design

IndHED™ Beer Identity & Package Design

This isn’t our first time that we are featuring about IndustriaHED and we just can’t help it. The process of their visual identities are just simply beautiful, inspiring and wanna make us learn more about their aesthetic guidelines. IndustriaHED is a branding studio based in Porto Alegre, Brazil and Denver specializing in branding, art direction and graphic design. All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED Links More info about IndustriaHED: http://industriahed.com Follow IndustriaHED on Behance: https://www.behance.net/industria Via Behance

Branch Creative Visual Identity

Branch Creative Visual Identity

Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the world. We created a sophisticated identity system with a playful typography treatment. The visual identity was created by Noeeko and what makes is so cool, is the simplicity and in my opinion the beautiful yellow color. For more information visit http://noeeko.com/ - Via Behance

HM Monogram Branding

HM Monogram Branding

Following our series of visual identity articles we bring to you the beautiful work for HM Monogram by Mateusz Turbinski. The client was a photographer and the cool thing about this particular project is the simplicity and elegance of the end result. We love the trendy, handcrafted feel that is evoked throughout. Mateusz Turbinski is a designer specialized in branding and logo design. He's from Sosnowiec, Poland and you can learn more about his work at http://www.turbinski.com/logo

Parc Olympique Visual Identity by lg2boutique

Parc Olympique Visual Identity by lg2boutique

After watching the Olympics for the last few weeks, I’ve been surfing about our 1976 Montreal Olympics. What I’ve found out is that our Olympic Park is on the eve of celebrating its 40th Anniversary. For the occasion, lg2boutique was given the task to revamp the visual identity by resuscitating its history and give a dynamic and colourful approach for a new era. The logo was inspired by the athletic colours and the roundness of the Olympic Stadium. The Stadium with Tower is the most recognized symbol of the City of Montreal. The circles that make up the logo and the choice of the four colours in the platform represent the different installations at the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre. All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique Links More info about lg2boutique: http://lg2boutique.com Follow lg2boutique on Behance: https://www.behance.net/lg2boutique More info about the Parc Olympique: http://parcolympique.qc.ca/en Via Behance

Visual Identity Process: The PopChicken Gourmet Express

Visual Identity Process: The PopChicken Gourmet Express

The design process behind visual identities are always inspiring. It's never enough to have references about how designers tackle the difficult task of translating products, services and companies into a visual identification. The PopChicken Gourmet Express branding work that IndustriaHED put together is a great example of the many different phases of the creative process. For more information check out IndustriaHED's website http://industriahed.com/

Yardstick Coffee - Branding

Yardstick Coffee - Branding

Yardstick is an institution in the world of coffee, aspiring to increase the knowledge and spread of specialty coffee in the Philippines. This inspired the logo, which resembles the national flag of the Philippines, rotated. Rather than having a corporate color, the team at Yardstick devised a ‘corporate’ palette giving them the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of the craft of coffeemaking. The project embodies three parts: a cafe, a coffee roastery and a coffee lab. We embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space. For more information visit http://www.acre.sg/

PosŁódź! Visual Identity

PosŁódź! Visual Identity

Today we would like to feature some visual identity work. The project is titled PosŁódź and it's the brand of a cultural and entertainment association. It was designed by Ewelina Rosinska, a graphic designer based in London, England. PosŁódź! is a cultural and entertainment association. The name combines the phrase "put some sugar!" with the name of the city where they’re based - Łódź. The logo is inspired by two sugar cubes (one for culture and one for entertainment) as well as representing the infinity sign, which is a great symbol for the art and culture industry. For more information visit http://www.ewerosinska.com/

Tropically Yours Identity by Wedge & Lever

Tropically Yours Identity by Wedge & Lever

Wedge and Lever was founded by three Art Directors and currently located in San Diego, California. So the folks at Wedge & Lever got approached by Dave Malcolm to create an identity for his feature surf film. A mixture of surf, waves and light definitely creates a beautiful vibe and pineapple! Tropically Yours Trailer All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever All Rights to Wedge & Lever Links More info about Wedge & Lever: http://wedgeandlever.com/ Follow Wedge & Lever on Behance: http://www.behance.net/wedgeandlever

Patch Visual Identity

Patch Visual Identity

Today we featured a visual identity project titled Patch designed by Warren Tey, a student in Visual Communication in Nanyang Technological University, School of Arts, Design and Media in Singapore. Patch is a psychological clinic. Patients are often known mentally ill but psychologists say they are emotionally wounded. To patch means to seal a wound or repair a computer glitch. To patch is the concept: patching mental glitches patching emotional wounds For more information visit https://www.behance.net/warrentey