As a brand, it's never easy to introduce a new identity to your users. So the thing is people never ever like change. To commit your users to a new logo is committing them to new behaviors, vision and etc. It is quite a challenge and will take time to adapt. Some brands play it safe and some go completely overboard. We would love to share the latest work from Jeff Sheldon over at Ugmonk that introduced us a whole new identity. We've been a fan of Jeff's work for a long time and look ahead for his future (kickass) endeavors. The original Ugmonk logo has held up well over the past 7 years, but as we have evolved from a few T-shirts to a much bigger lifestyle brand, the logo has started to feel out of place. So, over the last year, I’ve been playing and experimenting with an update. Our new logo reflects Ugmonk’s high-quality and minimalist aesthetic, and still reflects the quirkiness and personality that separates us. It’s light, breathable, and simply geometric—just like everything we make. Each product is a peek into my head, and sharing the stories behind them has always been as important as the products themselves. It’s been awesome to connect directly with you and to build the brand slowly through those stories, one person at a time. A Year in the Making About Ugmonk Coming from Downington, USA; Jeff Sheldon is the face behind the brand Ugmonk. What started as a passion and still, now running a brand with hundred of loyal happy customers worldwide. But not as a corporation but instead being accessible and transparent as possible. For more information: http://ugmonk.com.
I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works. The branding and presentation works the same way. The project I want to share today illustrates that very well, it is the Molekule branding and visual identity designed by the folks at Character, a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands. Molekule is on a mission to eliminate indoor air pollution for everyone, and in every home. Their story began when a renowned scientist named Dr. Yogi Goswami searched hopelessly for products that would help his son’s debilitating asthma. Faced with air purifiers that made vague claims and had little effect, he turned to his own research in solar technology to find a better way to clean the air. Today, Molekule is the first air purifier that doesn’t capture pollutants—it eliminates them. “Considering the product’s ability to deconstruct our air on a molecular level, we wanted to translate a feeling of clarity.” - Claudia Di Martino / Designer For more information check out http://charactersf.com/
Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria. Sofia Luxury Residence is a high-class residential building in onе of the central neighborhoods of Sofia, Bulgaria. The project goal was to create the entire branding and deliver a responsive website where potential clients can gather information about the building. HYPE Agency is a design studio from Sofia, Bulgaria. They are a creative team passionate about designing & developing digital solutions that simply work. For more information check out http://www.hihype.com/
I saw the Tracktion project on Dribbble and I liked the way they constructed the symbol. It reminded me a bit of some of the Google Material Design work and the wallpapers for Android. It's a simple form with basic shapes that create a nice perspective. The branding system also looks really good and definitely worth it to get a post here on ABDZ Tracktion is fully responsive and cloud based for maximum accessibility on mobile and tablet devices. All data and communication is secured employing the highest standards of encryption. Trackion is design to be flexible and user driven allowing easy integration into existing leadership development and change programs. For more information check out the Behance post
Good Design Is Long-lasting, Dieter Rams stated that on his ten principles of good design. That can be validated by looking back at old projects that we worked on as well as other people's work. For some reason I ended up browsing a project that caught my attention, it was an old one by empatía, a design studio from Buenos Aires, Argentina. They created the branding and visual identity for SdM™ and despite the almost 4 years, the work they did look as fresh as if it was done today, especially the digital examples. Identity design for Multimarketing Company based in Mexico, operating in a global marketplace. Sdm services are highly valued by a huge number of companies because of the high quality and leading work. Our task as a branding studio was to communicate the company spirit. Following strategic steps with our client, our creative team develop conceptual themes for the brand. Focus, Perfection, Accuracy, Leadership, Innovation, Strength. The simplicity behind the brand enables high legibility and comprehension. Concise visual elements to communicate the company values and guiding concepts. The combination of a minimal environment and highly saturated brand color creates a brand with real visibility and recognition. For more information about empatía, check out http://www.helloempatia.com/
I posted a few times already about what I believe are the new trends in web design and the project that Hachetresele Studio created for Zona de Proyecto. N21 illustrates that quite well. I know it's a graphic design project but I have seen designers adopting and translating that style to the web with great success, especially with the use of parallax and other scrolling effects. Check out how the elements are organized in the layout and pay more attention next time you browse through Dribbble or Behance and you will see what I am talking about. The script Brand identity development and style manual design. Creative direction, Art direction and design for an architecture magazine. The publication is about architecture in Argentina and Worldwide trends. Social media content development and corporate stationery design. The scene Day 0. A design scheme. A magazine cover with a main figure for the next 90 days. Next, a new scheme and new upcoming figures. 30 days turn into 60 and 60 into 90. Time for the next issue. Their pages are a window to the world. New trends make their way through what’s going on here and now. Each edition features unique spaces that speak of unique artists. Innovative diagrams are completed with simple lines and sophisticated finishing. Neutral colors and minimalism express themselves in these exclusive pieces. For more information about Hachetresele Studio check out http://www.h3lweb.com/
Rambling Muse is a brand and digital identity created by Socio Design, a studio from London, UK. I have been posting a lot about this area of design because I believe that the maturity of the work, especially in terms of simplicity is something that product designers should try to replicate on their products. This project in particular showcases a simple and yet elegant logo and beautiful business cards. Socio design is a Graphic Design agency. They work with a diverse range of clients, from start-ups to multinationals, creating memorable design that grabs target audiences, builds brands, and ultimately achieves results. For more information check out http://sociodesign.co.uk/
If there's one thing that really inspires me is brand identity projects. I told this millions of times but every time I see a new branding project, or a visual identity manual that is beautifully done I get excited and need to share here on ABDZ. The project I feature today is for the Studio South, a specialized design consultancy based in Auckland, New Zealand. For more information about them and to check their full portfolio of work check out http://studiosouth.co.nz/ As part of our new name and website launch, we re-developed our brand identity. Our aim was to create a clean brand that reflected the progression of our portfolio and approach. Each aspect of the project was carefully considered, paying extra close attention to the execution of all collateral. The new name was announced to new and existing clients, friends, suppliers and partners at an event in our home environment, Ponsonby. Photos from the night can be found in the Journal.
Designing the visual identity of a business is always very challenging, there are so much to consider and tons of subtleties. I feel that for some industries that task can be even more daunting, one of the I believe it might be designing the branding of a restaurant. Ines Vieira shared a good example on her Behance profile. The project is for the Cruel Restaurant in Portugal. Project description Taking into account the restaurant's concept, the brand starts with an impacting typographic logo with considerable visual weight. The harsh cuts on the typography mirror the menu's concept, while still reflecting its sophisticated clients. The color palette and materials were chosen with the intent of extending the experience; one that must be felt with all four senses. Life can be Cruel. Eat and forget it.
We featured branding and visual identity projects for all sorts of business and industries however I think we have never posted about the fashionable socks business. Thats' the case for the Eleven46 project created by Dawid Cmok. He was nice to share with us on his Behance profile a bit more of the project and we had to feature Eleven46 is a Belgian company specialized in making fashionable socks. The designs are made at their Brussels HQ and made with the finest precision in Italy. They are still pretty young. They are available in stores and online on www.eleven46.co. Eleven46 refers to the smallest and largest size in socks (standard sizes). That's why we found it original to take that name. We tried many other options but this one sounded the best. We knew it was going to be challenging but people are liking the name more and more About the designer Dawid Cmok is a creative from Zabrze, Poland. He earned his MFA in Graphic Design from the Academy of Fine Arts in Katowice. He is known mainly for his visual identity projects. Dawid has been working at a creative agency in Katowice. He specializes in typography and logo design. His works have been published in many books and magazines dedicated to graphic designing For more information check out https://www.behance.net/dawidcmok
Cirgráfica is a Brazilian company in the publishing and high quality printing industry. The company's perception was unclear and did not have distinction among its segment, and we needed to divert us from the common visual paths taken for print companies, to convey a new perception for Cirgráfica. Moreover, with digital convergence appreciation of quality print needs highlighting. The overall concept for the project was simplicity, the main objective was that the user experience was much more sensory than visual. With that in mind, we used a simple logotype, timeless, which adapts easily to all kinds of surfaces. Still considering the sensory matter, we have developed some icons inspired by the graphic print markings and the operation of large printing machines. The icons were designed so that we could explore them in various types of graphic finish, and on them, we would use every print finish possible to explore sensoriality among the print samples material. We developed a graphic system to be used at different times so that viewers can feel the different types of graphic finishes. As a practical example, we have the custom cards with a sheet of each finish and material used in it, so the customer that is not familiar with printing finished has a perfect sense of how it will look when printed. CREDITS Creative Direction / Design: Braz de Pina & Rodrigo Francisco Brand Strategist: Luís Feitoza Design Development: Verônica Sauthier & Murilo Pascoal Product Photography: BR/BAUEN Social Strategist: Frank Michael Copywriter: Ana L. Machado Print Production: Cirgráfica For more information check out http://brbauen.com/pt/
Some projects have a more editorial style while others have more influence from different styles. When I saw the work that Carlos Roberto González and Carlos Dordelly did for their studio I saw a bit of the 80s with the vibrant color palette and abstract look. Anyways, I might be completely wrong but this project definitely deserves a feature here on ABDZ. Dyne is a studio specialized in broadcasting, motion graphics and 3D arts for different medias. Create from the alliance of two Venezuelans graphic designers living in Santiago - Chile: Carlos Roberto González and Carlos Dordelly, both with experience in production of internal and external projects, mainly for HBO Latam, Sony Entertainment Television, AXN Latam, Sun Channel and Canal 13. In Dyne we need to measure strength of every visual detail to compose an effective result for our clients based on the perfect unity of creativity and function. For more information check out https://www.behance.net/dyne
One of the cool things about the internet is the sheer amount of sharing within the design community. Behance and Dribbble are great outlets for people to share their work with the community and they are one of the biggest sources of reference for us here on ABZ as well. For this post I'm pleased to share a project by Thomas Wightman, it's a visual identity project titled Racing Driver Branding: Jordan Cane. I love the simplicity and quality of the logotype, especially the symbol. Jordan Cane is a 14 year old race car driver. Competing in F1600 series. As he is young and still growing into his profession it was important to create a timeless brand identity that will evolve with his burgeoning career. Jordan’s progress is determined by success on the track. The checkered flag is one constant symbol of achievement throughout this journey. Preparation. Training. Effort. Dedication. Progress. The checkered flag defines Jordan’s racing spirit in his quest to be number 1.An iconic and minimal application allows the identity to grow as Jordan’s career progresses, whilst avoiding trends to remain timeless. The logo also remains abstract enough to not be exclusively ‘motor racing’. Project completed whilst at Twelfthman, London For more information about Thomas check out his website at http://www.thomaswightman.co.uk/
This year we're aiming to feature more work in the realm of branding and visual design. Perhaps you've noticed that we have been sharing more visual identity systems, editorial design and branding work in general. Today, we're thrilled to share the work that Siyan Ren shared on his Behance profile showcasing the redesign of agency Rocket Wagon Lab's website. The founder of the RWL, Mr Skylar Roebuck reached us at the mid July 2015 for a design service of his starting-up design agency. The agency, named Rocket Wagon Lab, which offers at every level of a product’s lifecycle from prototyping and finding product market fit to building a robust API for a global deployment that can handle 100K - 1M users every month. RWL can also create interactive and engaging experiences for brands and businesses. YAMA Design Lab will join this project as a third party design agency, which will provide design services as Branding Design, and follow-up web design. Siyan Ren is a designer based in San Francisco, California. For more information check out http://yamadesignlab.com/
Branding systems have always been inspiring to me. I don't have the chance to work on this kind of project anymore but I have a profound admiration for not only the projects but the designers behind them. Kuberg is a good example, with a smart and strong symbol. KUBERG is a Czech based producer of electric motorcycles. All of their products are built and engineered from scratch by using up to date technologies. Their range of models are fit to both young riders and adults. - "We - Marka Collective had the opportunity and pleasure to work with Kuberg's team and develop their brand identity." For more information check out the Behance profile
There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points. The exploration process for me entails a pencil and paper but some people go the unconventional route and that doesn't mean they are wrong. Chiun Hau You shows us how to use programming skills to generate a pattern that he used as base of his branding project. Chiun is a design student and self-taught programmer. He's been experimenting with his coding skills to assist on his visual identity design workflow. Here's the link of his program on Codepen, it's open source! http://codepen.io/chiunhauyou/full/qbeyqe/
Every four years we have the summer olympics to look forward to, one of the most important sporting events in the entire world. For each one of these events there's the mega investment not only on infra-structure but also marketing and branding. We have seen great work done in terms of branding, some very polemical, like the London 2012, however it's always awesome to see what designers come up with for the candidate cities. For this post I want to share the branding project for the competing candidate city of Budapest. One of the most striking things about this work is the simplicity and, dare I say, elegance. The project was created by Attila Ács, Lili Köves, Kiss József Gergely and Eszter Misztarka. BP2024 Budapest is proudly competing as candidate city to host the 2024 Olympic Games. In our proposal for the candidacy's identity we merged the capitals century old heritage and its future aspirations of change and growth. For more information check out the Behance project.