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Run - Branding

Run - Branding

Designing anything that is meaningful and simple tends to be one of the biggest challenges that any designer strives to achieve. For branding, the pinnacle of that goal is designing the logo for a company. Omar Shammah, a designer from Damascus, Syrian Arab Republic came up with a very creative interpretation for the word run. I love the character and personality that is accomplished by playing with the "R." Run is an association that promotes sport in the unprofessional sport community, and works on expanding such activity. It does that by focusing on competition, which is probably the most vital factor in all sports, and it's what makes sports so interesting. How does it do so?, by making rankings in every sport available in the community it runs, and by implementing the Match-Up option, which is feature that enables users to arrange games by sending a Match-Up request, updating the scores, and so improving their position if they were winners. Run organizes marathons, 3x3 basketball, 5x5 football championships, and other various events. It also produces some athletic outfits and equipments, mostly as give-aways, and prizes. Just so everybody knows there's champ in the place!. For more information about Omar check out his Behance profile at https://www.behance.net/omarshammah

Behance Business Cards Design

Behance Business Cards Design

I am a fan of Behance, I remember in 2007 when they launched the beta version and I got an invite, I was so stoked. Now after all these years it's awesome to see how it evolved to become one of the biggest websites for creatives. One of the things that makes Behance really cool is also their attention to detail on their own branding. Oscar Ramos Orozco shared the business card designs he created for Behance and you can see what I am talking about in terms of design. Design of Behance business cards applying the identity created by Matias Corea under his direction. For more information about Oscar, check out his portfolio at http://oscarramosorozco.com/

BR/BAUEN Visual Identity

BR/BAUEN Visual Identity

I am a fan of the International Style AKA Swiss Style. I love the grids, the simplicity of forms and the organization that make things look right. Branding is one of the areas that this style can definitely be applied and the BR/BAUEN design studio did an excellent job on their own visual identity as you can see in the images below. BR/BAUEN is a design studio based in Brazil, focused on branding projects, we are recognized worldwide by the craftsmanship and design finish we put into each project. Thanks to this careful approach in our work, we have won numerous awards, as work published in magazines and books, digital creative awards in the major networks in the world including Behance, apart from participation in the 10th Biennial of Brazilian Design. We believe in functional design and the power a graphic design has to change the perception of a business. We speak of projects designed with knowledge, strategy and a deep philosophical reflection on market and business. BR/BAUEN 2Yrs - Reel from BR/BAUEN on Vimeo. The concept for our brand identity is neutralitity, not only in type but in colors. We are the background and base for clients and their brands to evolve and gain brand perception improvement. Our brand positioning is based on our core beliefs in the practice of design. "We Design Brand Perception" is the materialization of the work we develop. For more information visit http://brbauen.com/en/

Sergio Fahrer Furniture Design Brand

Sergio Fahrer Furniture Design Brand

The visual identity behind Sergio Fahrer's furniture design studio encapsulates the simplicity of this art in a very elegant way. The clean typography and the symbolism employed reflect the spirit of craftsmanship and quality that is of the utmost importance when it comes to furniture design. In this post we share a little sneak peek behind the evolution of the visual identity. The Sergio Fahrer branding was designed by Diego Bellorin, an independent graphic designer based in Sao Paulo, working within a wide range of disciplines: identity, branding, print, multimedia design, photography and exhibition design. For more information check out http://www.empk.net/

Mr. Milk Branding

Mr. Milk Branding

Taking advantage of negative space is one of the smartest ways to create intelligent and efficient logos. There are several examples out there, one of the most popular being the ubiquitous FEDEX logo. You can snoop other examples from a post we published a few months ago as well: Logo Design: Negative Space. In this post we feature another clever example created by Justin Ross Tolentino, the project is titled Mr. Milk and it uses the letter M and milk bottles to create the symbol. This was a project I made in school. The assignment was to create an identity for a job of yesteryear. I decided to base my project on a milkman I called Mr. Milk. My personal goal for the project was to create a timeless logo that could have easily been used in the 1950s as it could today. To merge the past and the present I paired the classic milk bottle silhouette with a clean sans serif. To give it some pop and contrast I decided to use cyan blue because I usually drink 2% milk. However, this color could easily be interchanged to reflect the different varieties of milk, e.g. red for whole milk, yellow for low fat, and brown for chocolate. For more information about Justin check out his website at http://www.juroto.com/

Lost Toon's City - Branding

Lost Toon's City - Branding

Last week I was following a great discussion about redesign of popular brands done by designers as a side project or an exercising of their skills. In my opinion, any practice is very valuable, however I agree that some of these redesigns gain too much spotlight. Branding is much more than visual design, there's important decisions to be made in terms of marketing, company's vision and positioning in the market. Big brands are very hard to redesign, however imaginary ones are perfect and that's the case of this student project titled Lost Toon's City by Carlos Teles. Welcome to Lost Toon's City, a theme park inspired by Golden Age of Animation. This place is a fantastic city where the old cartoons are living after the Golden Age of Animation. An amazing city, that cause feelings and new experiences for their visitors. Well, right now prepares to discovery a nostalgic and playful place! Carlos Teles is a graphic designer and illustrator from Sao Paulo, Brazil. For more information visit https://www.behance.net/carlosteles

IFC Branding by Gretel

IFC Branding by Gretel

Following our series of posts about branding today we feature the work done by Gretel to IFC, the comedy network behind great shows like Portlandia and Comedy Bang! Bang!. Gretel is design studio in New York with big clients in their portfolio, from VH1 to Google and many others. IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. Part of the impetus for the rebrand was to make a clear break from the brand's legacy as the Independent Film Channel and raise some awareness about their new, expanded slate. Sharpening the 'Slightly Off' IFC voice was our first challenge. Specifically, imbuing the brand with a personality that didn't compete with the content. Eventually we boiled it down to 3 key tenets: We're Direct, We're Big Fans, and We're Connected. For more information visit http://gretelny.com/

sasquatch® visual identity

sasquatch® visual identity

I am a fan of the International Typographic Style or Swiss Style, the simplicity, the grid system, the typography, pretty much everything that makes this style so simply but at the same time so efficient. The sasquatch® visual design and branding is a great example of that. . It was created by Maximiliano Passarelli, a graphic design from Buenos Aires, Argentina, this project deserves a feature here on Abduzeedo. For more information about Maximilian visit https://www.behance.net/maxipassarelli The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named

RAMBLER&Co Visual Identity

RAMBLER&Co Visual Identity

Following our series of posts about visual identity, we're thrilled to feature a super cool project by Roma Lyubimov and ONY agency. What makes this project really special for me is the different explorations of the ampersand as a result of the merging of three companies: Rambler, Afisha and Sup. About the project New managing company Rambler&Co came to light as a result of merging Rambler, Afisha and Sup. The main purpose of Rambler&Co is in developing numerous projects of the holding, so that's why our main task was to express individuality of the new company. We made it by using the well known symbol of the union - &. Performed in variety of styles the sign expresses core values of the company: development, creativity, diversity, uniqueness. Result On one hand, ampersand unites different projects, each with their own culture and theme, on the other hand it allows them to express their individuality. Each of the holding's projects is free to use it's own unique ampersand. Video Rambler&Co from ONY on Vimeo. For more information visit http://www.ony.ru/ and http://sorryroma.com/ Via Behance

The Identity of The Fitzgerald Burger Company

The Identity of The Fitzgerald Burger Company

Pixelarte is a design studio based in Valencia, Spain and they were responsible to develop the global corporate identity including the branding, packaging, guides and interior design for the Fitzgerald Burger Company also located in Valencia. Food tastes always and mostly better when everything is well-designed. For the branding creation process, we did a hand drawn lettering with brushpen, and also tailor-made illustrations for the product icons to build an original image, a little bit badass but with a premium vintage touch. A different place that brings us directly to New York's Soho heart. All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte All Rights to Pixelarte Links More info about Pixelarte: http://www.pixelarte.es/en Follow Pixelarte on Behance: https://www.behance.net/pixelarte Via Behance

KYD Buro Visual Identity

KYD Buro Visual Identity

We love to post about visual identity and the creative process behind it because it shows the holistic approach of design. Creating guidelines and systems is the core of good design, it gives consistency and also flexibility to extend the brand without jeopardizing the visual language. The work of KYD Buro is an excellent example of a really well done visual identity and process. KYD Buro is a young architect team. The name is formed from the first letters of the founders: Kobets, Yankovskiy, Dubrovskiy. Company's services include architecture, complex projection, design and projects support. Teamwork is based on the following values: mathematics, logic, contemporaneity, openness, structuredness, consistency, simplicity and flexibility. They needed identity that would meet all of these requirements to create exact image of the company. The first step was establishing of relationships between brand values and their graphic expression. It helped to understand how logo should look like. After that there was the sketches stage. The decision was found in type transformable sign, consisting of three caps letters. Each letter is constructed by common grid and has the same dimensions. Letters' ends have universal form for variety connection with each other. Credits: design and art-direction — Pavel Emelyanov print production — F61 work room photography — Anatoly Vasiliev Via Behance

 Animal Logos Construction

Animal Logos Construction

Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1. A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques. For more information visit https://www.behance.net/tomanders

Canadian Olympic Committee Rebrand

Canadian Olympic Committee Rebrand

I can't believe I missed this one but while checking on Behance I ended up on this page about the Canadian Olympic Committee Rebrand. The project is quite amazing, it plays with the idea of polygons and lines geometric lines sort of reminds me the City of Melbourne branding a couple of years ago. Besides that the idea of using white space to create the symbol is very clever. In the early 1900's, the Canadian Olympic Team was among the first to use the maple leaf as an icon for our nation. We drew from this rich history in re-imaging the Team's identity, working to create a system that put this tradition back in its place in as timeless a fashion as possible. For more information check out our website For more information check out http://stillbrandworks.com/teamcanada/branding/ The new identity system for the Canadian Olympic Committee, built around the geometry of our humble maple leaf, was unveiled on June 6th, 2011, accompanied by a launch video. The system encompasses brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, and brand. Via Behance

IndHED™ Beer Identity & Package Design

IndHED™ Beer Identity & Package Design

This isn’t our first time that we are featuring about IndustriaHED and we just can’t help it. The process of their visual identities are just simply beautiful, inspiring and wanna make us learn more about their aesthetic guidelines. IndustriaHED is a branding studio based in Porto Alegre, Brazil and Denver specializing in branding, art direction and graphic design. All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED Links More info about IndustriaHED: http://industriahed.com Follow IndustriaHED on Behance: https://www.behance.net/industria Via Behance

Branch Creative Visual Identity

Branch Creative Visual Identity

Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the world. We created a sophisticated identity system with a playful typography treatment. The visual identity was created by Noeeko and what makes is so cool, is the simplicity and in my opinion the beautiful yellow color. For more information visit http://noeeko.com/ - Via Behance

HM Monogram Branding

HM Monogram Branding

Following our series of visual identity articles we bring to you the beautiful work for HM Monogram by Mateusz Turbinski. The client was a photographer and the cool thing about this particular project is the simplicity and elegance of the end result. We love the trendy, handcrafted feel that is evoked throughout. Mateusz Turbinski is a designer specialized in branding and logo design. He's from Sosnowiec, Poland and you can learn more about his work at http://www.turbinski.com/logo

Parc Olympique Visual Identity by lg2boutique

Parc Olympique Visual Identity by lg2boutique

After watching the Olympics for the last few weeks, I’ve been surfing about our 1976 Montreal Olympics. What I’ve found out is that our Olympic Park is on the eve of celebrating its 40th Anniversary. For the occasion, lg2boutique was given the task to revamp the visual identity by resuscitating its history and give a dynamic and colourful approach for a new era. The logo was inspired by the athletic colours and the roundness of the Olympic Stadium. The Stadium with Tower is the most recognized symbol of the City of Montreal. The circles that make up the logo and the choice of the four colours in the platform represent the different installations at the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre. All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique All Rights to lg2boutique Links More info about lg2boutique: http://lg2boutique.com Follow lg2boutique on Behance: https://www.behance.net/lg2boutique More info about the Parc Olympique: http://parcolympique.qc.ca/en Via Behance