It is awesome to see more and more people playing with Material Design. The Google visual language is much more than visual design, it is comprehensive and it blurs really well the lines that separate visual, UX and motion.
Marco Salemi, Giarri and hup studio have been commissioned by Psyop to create a series of glitch effects and logo animation for Absolut 'It’s In Our Spirit' spot Introducing their new brand platform Absolut has launched a major new global campaign. Check out the awesome glitches and in the end there’s a link for you to see the full spot!
- Design & Animation: hup studio
- Client: Absolut
- Agency: BBH/Singapore
- Production: Psyop
- Direction: Todd Mueller + Kylie Matulick
- Year: 2020