Attention: Craft - Identity


SNASK, a Brand, Design and Film agency situated in the heart of Stockholm, created a beautiful identity for the summer exhibition of one of Sweden’s most respected galleries. The project titled "Attention: Craft" beautifully mixes materials and handcraft work to create an intricate and playful composition. Below you can peek some details behind this uber cool project.

Liljevalchs Konsthall is an almost 100 years old independent, public gallery for contemporary art. It show art and design on the occasion of at least four large and lavish exhibitions each year. The summer exhibition of 2014 showed magnificient artists of craft.

We made the graphic identity entirely out of crafted materials all wrapped in a minimalistic surrounding. The word CRAFT became a custom lettering entirely hand made in the materials copper, marble, porcelain, wood and stone while the rest of the typography were kept simple and quiet. All the handmade and the choice of materials created the connection to the content of the exhitibion without taking away the attention of the artists. The exhibition was opened with great celebration and both artists and visitors as well as the gallery felt that the identity really expressed the exhibition.

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.