In an insightful branding and visual identity project, How&How agency created a transformative image for Biozeroc, a UK-based startup looking to disrupt the building materials industry. While climate change discussion often focuses on fossil fuels, agriculture, and single-use plastics, Biozeroc sheds light on an unnoticed perpetrator: concrete. Concrete, as the second most consumed material on Earth, after water, contributes to 8% of global emissions.
Traditional building materials have seen little innovation over the years. Concrete, especially, has reigned unchallenged, despite the carbon emissions of the cement used to create it. How&How were tasked with communicating Biozeroc's mission to challenge this reality and lead the change with zero-carbon alternatives.
Understanding that conventional branding strategies, such as showcasing the company's research, would risk portraying the brand as unscalable and experimental, How&How sought a different route. They needed to differentiate Biozeroc from the sea of "green" companies, avoiding an overly friendly image that could hinder the company's credibility in the tough-nosed construction industry.
"How&How were very enthusiastic in their work. They took the time to understand our process, get to know the team, and create a brand that really represents our mission and our company values. We felt like they understood the essence of our brand, and delivered an identity that is true to Biozeroc."
How&How's solution was a bold brand that not only represented concrete alternatives but embodied the ambitious vision of reinventing the world's most exploited building materials. From this concept, the brand idea "House of Hard Things" was born.
Biozeroc's new branding positions the company as the industry's bastion of solidity, the first point of contact for anyone looking for innovative solutions in bricks, panels, blocks, and more. How&How successfully transformed Biozeroc's brand identity to mirror their aspiration to achieve what once was thought impossible. Through this, they positioned Biozeroc as the trailblazer in addressing the construction industry's significant yet overlooked role in combating climate change.
Branding and visual identity case study
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