The design studio Hidden Characters took on the project to redesign Budapest Public Transportation logos to unify the marks in the whole communication system. We selected some behind the scenes of the process and the final result is really good. Enjoy!
For more from Hidden Characters visit hiddencharacters.hu.
About the project
In the beginning of 2014, Budapest launched a brand new subway line. Together with this major development, the local public transportation supplier also wanted to improve the way of navigating at transportation hubs. This meant creating a system that integrates information and signage for services across all transportation tools. According to this idea, they started to design a unified and extensive signage system cooperating with in-house designers. They realized early that there is no real connection between the marks of the most important public transport lines, and they proposed a tender with Design Terminal inviting Budapest-based design studios to gain a coherent series of logos for Metro (M), Waterborne Public Transportation (D - Danube) and Suburban Railway (H - HÉV) services.
Taking part in the tender was a great pleasure and even bigger that we were selected as winners. Since then the new signage system has been widely implemented and the new logos are pretty much all over the city now.
As the former logos did not correspond each other, a solution was needed to unify the marks in the whole communication system, thus helping the traveling public to easily find their way.
Our concept slightly evokes the patterns of ‘tracks’ and ‘transportation lines’ by simply doubling the lines in each logos at certain parts of the letters, this way referring to the directions and dynamism, just like how lines go next to each other on a map.