Lasca Studio, renowned for their creative prowess, has embarked on a captivating branding journey with Delay—an emerging brand that stems from a profound moment of self-discovery. Delay’s essence lies in the sharing of a visionary perspective that ignites artistic expression and celebrates beauty. Guided by the principles of presence, intention, and introspection, Lasca Studio has meticulously crafted a visual identity system that revolves around the theme of reflection. Through the clever use of symbols, textures, and materials, Delay’s branding exudes transparency and solidity, evoking a sense of depth and self-discovery.
At the heart of Delay’s branding project is a symbol that represents the mirror and its luminous shine. The symbol serves as a visual metaphor for the introspective journey and the process of looking within oneself. Lasca Studio has ingeniously captured this concept, giving the symbol a captivating and intriguing quality that draws viewers in. The reflective surface of the symbol serves as a reminder of the brand’s core values and its commitment to self-exploration.
Lasca Studio has taken great care in selecting textures and materials that embody the essence of Delay. By combining transparency and solidity, the branding project conveys a harmonious blend of vulnerability and strength. The chosen textures evoke a sense of depth and tactility, inviting individuals to immerse themselves in the brand’s captivating world. From sleek and reflective surfaces to natural and textured materials, every element has been thoughtfully considered to enhance the brand’s visual storytelling.
Delay’s visual identity system goes beyond the symbol and materials, encompassing a holistic approach to brand representation. Each element, from the logo to the typography and color palette, has been meticulously designed to reflect the brand’s spirit. Lasca Studio’s thoughtful curation ensures that every aspect of Delay’s visual identity resonates with the audience, creating a cohesive and immersive brand experience.
Lasca Studio’s collaboration with Delay has birthed a mesmerizing branding project that embraces the power of reflection and artistic expression. The symbol, textures, and materials intertwine to create a visual identity that invites individuals to delve into their own introspective journey. Delay’s branding project celebrates the beauty that arises from self-knowledge and artistic awakening, fostering a sense of depth and meaning. With Lasca Studio’s creative prowess, Delay’s visual identity system truly captures the essence of the brand, inspiring individuals to explore their inner selves and embrace the beauty that surrounds them.
Branding and packaging design
- Photography: Oshiro