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Beautiful Brand Identity for RESQ Restaurant
Agata Tobys shared a beautiful brand identity post on her Behance profile. It's for the RESQ Restaurant, a pop-up type of restaurant like a mobile style (in the spring - summer season filled with mobile food trucks). It's also restaurant which saves food from wasting through a responsible way of acquiring ingredients (fruits and vegetables with visual defects obtained straight from the manufacturers other products with ending expiration date obtained from store and bakery magazines) as well as education ( all brand communication based on the idea, do not waste food). From the super clever name that aligns really well with their missing, to the elegant printed collaterals, there are so many things to love about this brand identity project. Make sure to also check out Agata Tobys' portfolio for more awesome projects. Brand Identity
New Company Brand Direction for adidas
EIGA Design shared an amazing branding project they did for Adidas. I rarely share things that got featured at Behance, I like to find the new and unknown projects, but this one was too cool to let it pass. The adidas Group is changing to the adidas Company. The transition within the company provides the perfect opportunity to bring the power of brand identity into line with the corporate identity and to refocus communication with employees, investors and the public. Working with adidas Global Brand Design, EIGA developed a scalable layout concept that is an integral part of the corporate design system. The concept enables communication in various forms: from a corporate look for more serious content to a brand-orientated, concise design. Despite varying visual designs, some of which are louder than others, the adidas Company remains clearly recognizable as the sender. Branding
Packaging & Branding: SCHEMA｜食在有藝Arc&Art
There is a beauty to see designs translated in various languages and again it's even more inspiring to see it coming from different backgrounds from all over the World. Let's take a look at the work of 劉家芸 liujiayun who is a graphic designer & illustrator based in Taipei City, Taiwan. First of all, I am so attracted by the art direction with colours and concepts for SCHEMA｜食在有藝Arc&Art. It's a stunning design and you should definitely check out her Behance. 蘊藏 體會 無窮色彩 婚禮賦予人們的，既是有形的儀式，更是無窮的未來。 生活即是猶如彩虹（Arc en ciel）般，擁有千變萬化的無限色彩。 以不同的角度體會，便可以感受到箇中層次。 以不同的心情品味，便可以感受到其中溫度。 Arc en ciel／生活蘊藏無窮色彩 Credits CI／Packaging Design : 劉家芸 Liu Jia Yun Print : 感官文化印刷 Photo : Yo yang 楊雅淳 More Links Learn more about 劉家芸 liujiayun Packaging & Branding
Branding & Graphic Design Works by CHALLENGE Studio
Following up with the #FridayFeature, let's take a look at the work of CHALLENGE Studio based in Gliwice, Poland. They focus their work in Web Design, Branding, Art Direction and we are featuring the branding pack from 2016-2017 with logo design, brand identity and more. Make sure to follow their work on Behance. Branding Pack 2016 - 2017 More Links Learn more about CHALLENGE Studio Follow CHALLENGE Studio on Behance Industrial Design
A look inside an experimental WIRED Store
Just kick off the week with a cool experimental retail design space from the folks of Verdes NYC for WIRED Magazine. As I am a true believer in the sad truth that retail experience is dying, it's great to see brands still stepping it up to build a better customer experience. Imagine seeing the "What's Inside" section of the magazine into a physical store, what are the odds? As readers, one of the first things we do after seeing a cool product. We would do a search online or watch a review video; how about just trying it out. An experimental retail space that took the pages of WIRED into a temporary pop up in SOHO. The "What's Inside" theme dissected the products being featured and the and space itself to put everything on display. Made at Mother. More Links Learn more about Verdes NYC Follow the work of Verdes NYC on Instagram Architecture & Branding
Elegant Brand Identity for Artistic Glass Installations
Luca Fontana and Andrea Fagiolari shared a beautiful brand identity project on their Behance profiles. It was for ERMES, a company founded in 2016 specialized in artistic glass installations. Their work aims to create innovative glass installations bringing the traditional venetian manufactures into the future. The visual identity is composed by deconstructed glass textures and glass stones into a rigorous graphic system. The typographic logo which allows many levels of reading, underlines the eclectic professionals team and their vision of create unique artistic installations with different functions and point of view. Brand Identity
Grid System Behind Logo Design
If you love of using a grid systems for every logo design you create, including marks and icons, Kareem Magdi got you covered. He shared a set of beautifully designed logomarks and the grid system behind it. The symbols vary from letters to animals including squirrel and elephants to other more abstract shapes. Personally, I like the use of this technique to make sure that the form is optically balanced, however, I also think it's not needed all the time. It might add too much rigidity to the design. Logo Design For more information check out: http://kareemmagdi.com/
Brand Identity for Womena by Mohamed Samir
Mohamed Samir shared a beautiful brand identity project he created on his Behance profile for Womena. Womena is a platform dedicated to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem. Womena focuses on empowering women leadership in Middle East as well as Angel Investment and educating the future female leaders. Womena asked us to work on a rebranding for their company to help boosting their mission of shaping the women leadership in the MENA region. By immersing ourselves in the company’s culture for more than one year we helped forming the brand new personality and shaping their company’s essence and what its future could look like. Brand Identity We designed the main visual element of the new brand around the fact that the society always needs its half circles to be balanced. Men/ women, Investors/ entrepreneurs, Teachers/ students. And it is an unstoppable process. Along with the brand two typefaces, we also built a "half circles" typeface for the word Womena to be used with brand programs across the collaterals. For more information check out: Instagram
Iris & Cole - Luxury Artisanal Brand Identity
Zeynep Basay and Cem Haşimi shared an awesome brand identity project for Iris & Cole, a luxury artisanal skincare company. It has 3 perfectly crafted anti-aging blends, with 100% natural ingredients. It represents a mindful approach to living and embracing a return to simplicity and an appreciation for crafted, natural products. The brand is: A return to quality and craftsmanship. Respect for the oceans and earth. The packaging is recyclable and minimizes plastics. Dignity for animals. No test on animals and the products are vegan. Mindful consumption and earned rewards. Conscious choices. An appreciation for natural ingredients and how the body will embrace them. Brand Identity Design, Art Direction and Photography by Pata Studio. For more information check out: patastudio.uk @patastudio
Elegant Brand Identity for Lineage Law
KIND | Conceptual Branding shared an super elegant brand identity project on their Behance profile. It's for the law firm Lineage Law. They are a company that primarily deals with the things you don’t like to talk about: inheritance law and what happens when life comes to an end. In practice, this means focusing on leaving a legacy. A timeless challenge that requires timeless communication and a timeless identity. KIND has developed overall branding, a communications concept, campaigns and a visual identity for this ambitious American firm. 'The past is your present' Lineage is not just about the past, it is also about shaping the future you want for your existing loved ones, and for those yet to be born - 'The past is your present' as the firm puts it. Lineage Law offers a free confidential consultation to anyone who is interested in creating an estate plan or having an existing plan reviewed by our professionals. For those with an estate plan already in place, they will review your legal documents and give you a straightforward assessment of the plan's effectiveness in meeting your stated goals. In either case, the firm’s attorneys will spend as much time as necessary to thoroughly review their clients situation with them and outline their options. Michael Hoover, co-founder and attorney, said: “When we started to really grow the business and we made the decision to take it to the next level, we tried to think outside of the box as to how we could take a different approach and a non-traditional route in what has traditionally been a very conservative and very bland industry. How do we transform something that has been morbid and cold into something warm and engaging? And so, the biggest challenge at the outset was figuring out how we effectively communicate that this is going to be a different experience. Brand Identity 'What is most compelling to me about Kind is knowing that the "good is not enough” mentality is a constant force at work - everything has to be the best, it has to perfect, it has to be amazing... It is apparent they are always striving for “the best” and that is why I would say Kind is the best branding agency in the world.' MICHAEL J. HOOVER - CEO and Co-founder, Lineage Law
Sabah Brand Identity & Interior Design by Futura .
Let's take a look at this brand identity & interior design by Futura, a studio based in Mexico City, Mexico. This is their design for Sabah, an authentic dessert food shop located in Kuwait with also selected products from all over the world. The overall look & design is a playful use of wooden panels to cover the walls for which reminds me of the 70s somehow. Integrated with bright colors and earthy tones are seen in the furniture as well, you just gotta love the contrast. Sabah is an authentic food shop located in Kuwait. Its menu goes from artisan donuts and pies, to specially selected products from all over the world. More Links Learn more about Futura . at byfutura.com Follow Futura . on Behance Brand Identity & Interior Design
No Logo Logo! Brand Identity for Something
Motherbird, a design studio from Australia created an amazing brand identity for the London based content agency Something. As they describe, it's a no logo logo and the awesomeness lives in the simplicity as you can see on the comps below. It reminds me a bit of the rebranding of MySpace, that used similar concept. This one is way edgier, at least when we talk about the branding system overall. Enough said, get inspired with the images below. Brand Identity Brand Identity Creative Direction Verbal Branding Copywriting What if we helped the brain subconsciously brand for you? What if there was no logo, and we were left to fill in the gaps? Research shows that we learn far better by doing and participating than watching passively. So why not have the audience participate? This is exactly what we did for London based content agency Something. It’s all in the name Something — A thing that is unspecified or unknown. It can mean anything or nothing at the very same time. Through this logic we decided to reinvent the expected delivery of a logo. Typically, you see a logo, identify it and make associations, rarely saying the brand out loud. By censoring the logo and incorporating it into language we encourage the audience to fill in the gaps placing Something in the subconscious through the conscious. Who says we can’t have fun? A brand built around language provides us with limitless opportunities to play, evolve and even provoke. Oozing with personality and allowing us to flex our funny bones, Something will challenge you to think but should not be taken too seriously.
Awesome Brand Identity for Royal Stranger
Plot Twist Design created a really beautiful brand identity for Royal Stranger, a contemporary furniture Design Brand from Portugal. The brand offers bold and out-of-the box products crafted with the most precise and rigorous attention to detail. The design has a modern take on a classic form and I love it! They are also responsible for the naming and the web design. We worked closely with our client to create the whole branding, including: naming, brand identity, web presence , illustrations, catalogs, brochures, banners and print production. The brand concept intends to immediately reflect the company's DNA: Luxurious and High-end products made with premium materials, with an exquisite and out-of-the box design. Brand Identity
Brand Identity & Graphic Design: Onet
Let us take a look at this beautiful and colourful brand identity project by Ollestudio for Onet, there is also graphic design and illustration involved in the overall process. With the company motto of:"Design is fun.", this design studio from Krakow, Poland truly does it all with a flair, I would definitely check out their Behance for more branding projects. Credits Piotr Ploch Marta Wojcik Aleksander Sucheta AguWu Photography by Przemek Szuba More Links Learn more about Ollestudio at ollestudio.com Follow Ollestudio on Dribbble Follow Ollestudio on Instagram Brand Identity & Graphic Design
Stylish Brand Identity for Tattwa
Shibu PG shared a really cool brand identity project on Behance. We are fans of any project that shares a bit more about the creative process, especially when there are sketches and the translation of them to the digital version. This brand identity has a super stylish color palette, a bit unconventional, with the dark theme but definitely worth checking it out. Description Tattwa means the element of truth, actually, it can be attuned to many aspects, which coined by Buddha. In other words, we can refer that Buddha's words become Tattwa's. Attract happiness into your life, and dream a new life in an old dream, to make today and future Serene. The team Tattwa helps you to open those gridlocks in your mind and helps you to enhance the creativity which embraces around you. When I focused on that terms, it hit me, minimalism is the language conveyed by Buddha. Sophistication in a minimal avatar, that was the approach I took. Three main points focused here, Buddha Wings Infinity Brand Identity Process So creating a logo for this team, what to say, "challenge" or "fun"?. Well when a challenge is perceived by fun, something beautiful evolves. In a nutshell, they need a minimal approach in design which needs to exploit a lot of elements. And same time the logo need to be structured symmetrically. Icons The logo is created with a single line. Icons created here follow the similar strategy. The main point here is to establish the uniqueness which needs to follow in the branding. For more information check out: Facebook Dribbble Instagram
Brand Identity for the 2018 Adobe Summit
Angela Fisher shared a beautiful brand identity project that she worked on for the 2018 Adobe Summit which it is a celebration of Experience Makers. The project is simply awesome and we had to feature it here on ABDZ, especially because Angela was kind to post quite a few details about the process. "Maker" by definition is a person who create; form; shape. Based on the theme, the event identity should be equally expressive in both digital and physical form. This year the identity consists of two components: modular block pattern (vector) + physical installation (photographs). You might ask why create a physically installation then photograph it when one can achieve nearly identitical result from digital renderings? A bespoke installation is unique. Through the makers’ hands they’ve each added a layer of depth which is one of a kind, hard to replicate with digital renderings. Much like the range of skills required of modern day Experience Makers, the final artwork is blend of a variety of disciplines: 2D & 3D, digital & physical, software skills & traditional crafts, plus a lot of love. A condensed version of our creative journey is documented below. Many thanks to our delightful partner, DBLG, for turning the concept into reality. Brand Identity Inspiration / Mood board The installation was photographed at Holborn Studios from various angles, with and with out industry props.Modular block pattern combined with small sections from photo(s) is being used in various event assets. Behance project post by DBLG LDN. Behind the scene video by DBLG LDN.
Brand Identity: Dalston Creative
I am a couple hours away to leave for Sweden, by the meantime I wanted to discover some designers from this beautiful country in the eastern part of the Scandinavian Peninsula. We are taking a look at the work from Dalston Creative, a design studio located in Stockholm. They have worked at creating the brand identity for NOCK, a new three-floor design from the 19th-century building on Renstiernas Gata on Södermalm. I would love to point out that the architect was done by Jenny Frigren and Interior design by Covet Visual identity for property development NOCK, three new floors on a 19th-century building on Renstiernas Gata on Södermalm in Stockholm. The concept was built around the idea of Scandinavian decadence. Deliverables included naming, identity, catalog, website, photography and art direction. More Links Learn more about Dalston Creative at dalston.se Follow Dalson Creative on Behance Brand Identity