h3l © shared a super cool brand identity project for Cargobot. The development of Cargobot's identity is inspired by classical modernism. His functionalist personality alludes to the simplicity of movement as the main identity axis. The briefing and corporate requirement raised design slogans based on concepts such as "friendly", "close", "direct" and "digital", among others. The development of the brand identity project covered diverse thematic axes based on the most specific attributes of the business covered by the company. Abstract triggers as symbolism coming from the territory of settlement and gestation, their projective interests; more figurative axes such as roads and routes, to truck operators and distribution plants; the philosophy of life, its consumer behavior, ideals and its various elements related to the industry. From the synthesis and its subsequent conceptualization, the project was debugging towards the simple a recognizable symbol enhancing from the present its behavior towards the future. Being a brand born in the digital scene, from its first sketches to its mastering, the universe of applications responds to an ON LINE base. In response to the requirement and in the search for innovation in the development of brands, cargobot elevates its pregnancy and recognition in the manipulation of the identity system, the personality of the language emerges in repetition and rotation operations, a unique and comprehensive territory, capable of support with absolute versatility the ON LINE and OFF LINE requirements and even more dialogue in the market with full autonomy and recall. These results present Cargobot within a development mechanism conceived by h3l as the future of brands, symbols that cease to be unique ways to transform into concepts–Cargobot is a pregnant and metaphorical brand with a language based on movement represented by static forms. For more information check out: www.cargobot.io Brand Identity Definition Inertia is the resistance, of any physical object, to any change in its velocity. This includes changes to the object's speed, or direction of motion. An aspect of this property is the tendency of objects to keep moving in a straight line at a constant speed when no forces are upon them — and this aspect, in particular, is also called inertia. Definition In mathematics, a sequence is an enumerated collection of objects in which repetitions are allowed. Like a set, it contains members (also called elements, or terms). ... Unlike a set, the same elements can appear multiple times at different positions in a sequence, and order matters.
Daria Stetsenko shared an awesome brand identity project on her Behance profile. It's titled Jays : Coffee Brewers and it is for a coffee shop in Zaporizhia, Ukraine. Main brand qualities are the local roast, arabica only menu, manual brewing, convenient location, and fast service. The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time. The target audience of the brand is active young people with positive thinking. The company was founded in 2012, and its old brand identity had the image of a flying bird that symbolizes freedom. Our task was to design a new logo and visual identity system. The primary requirements were the presence of a bird in the logo and black and white palette in combination with the brown color of kraft paper. Brand Identity We created a bird that symbolizes strength and lightness at the same time. Straightened wings tell us about freedom, goodwill, and openness. The typography system consists of a modern monospaced font that creates modest and straightforward brand character. The color palette allows the brand unobtrusively fit into the urban space. In addition to the visual identity system, we designed packaging, coffee cups, menu, business card, posters, stickers, and bag. The logo is manually printed on the packaging using a stamp to emphasize the individual brand approach to details. The label design is built on simple typography without decoration, focusing on the meaning, not the form.
After seven years of in-house experience at Uber and Google, my great friend and creative director Roger Oddone decided to use his passion, talent and brand expertise to reopen his studio with a new name: Oddone. "Motivated by the name change, we tasked ourselves to evolve our previous visual identity. The rebrand synthesizes our pursuit for creating meaningful design that balances creativity and logic." Roger is one of the most talented brand designers I've ever met. The quality of his work is undeniable, as you can see on his new web site and portfolio. If you ever need the best in terms of brand identity, look no further, Roger is your guy! Brand Identity For more information make sure to check out: www.oddone.co www.instagram.com/oddone_studio/
BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun. Somehow there "this" creative freedom where I am keep searching whenever I work on digital projects. The folks from Studio Holt gave me a great reminder of that time. Located in Reykjavik, Iceland, they are a creative studio and they have worked a brand identity for Flatey – Pizza Napoletana. Where they are trying to embrace the honest heritage of Neapolitan pizza. At first glance, I wasn't a bit fan of the compressed serif font they used for the menu sections but it has its charm to represent some sort of a heritage. What do you think? More Links Studio Site Behance Project Gallery
Let's take a look at this colorful rebranding by the folks from Carré Noir, it's a branding agency located in beautiful Paris, France. They have worked with Stootie to helped make a bold and evolving identity based on the theme of "people energy". Imagine having a group of individuals available to help with your daily chores from renovations, moving, deliveries and more. I love the super clever concept of the logo and seeing animated gives a total giveaway of what the brand is all about. Props to everyone involved in this project. More Links Studio Site Behance Instagram
BULLSEYE - Aim on branding shared yet another beautiful brand identity project. We have featured them a few times, but they keep delivering great work. This time they worked don the hairdresser branding design, Hairlines, with a sensual and modern feel. Our challenge for this project was creating a logo and a visual identity that was expressive, yet elegant. Having in mind, the feminine world, as the brand’s target audience. For Hairlines brand, we’ve established a color scheme according to the space’s harmony, a deep and colored scheme, with the evidence of copper metal, which is a current trend. We strive to enhance the luxurious and sensual tone of the brand, associated with their wellness environment created to provide a unique experience to its costumers. Brand identity Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Oporto, dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. We are a studio, which focuses every day to help our customers to connect with their audience in an innovative, unique and effective way. We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project. Credits Art Direction & Design: Bullseye aim on branding Client: Hairlines* Released in 2018
Daniele Caruso is a freelance illustrator based in Swindon, United Kingdom. He is working mainly in illustration, graphic design and branding. We are taking a look at his branding concept for Nike: Be Legendary, for the upcoming and anticipated Tokyo 2020. With the tagline "legendary", Daniele included mythological creatures to create an artistic atmosphere alongside with the colour palette that totally reminds me of Dotonbori (the bright heart) from Osaka, Japan. What do you think? Would you like this kind of visual approach if it was from Nike. More Links danielecaruso.com Behance
Lino Russo shared a beautiful brand identity and UI/UX design project for Coolio Mag,a new american magazine built from the ethos of popular culture. From creators to curators, influencers and innovators we understand that in today’s world attention is the new currency to brands. Those that generate the most attention, generate the most traffic, which allows brands to monetize. Coolio is the most awesome way of saying cool. Coolio Mag is driven by helping brands craft and execute their brand message to today’s audiences, to make a difference in people’s lives. It believes that through storytelling, we have the power to change lives. And it wants to put that belief into action. Brand’s that fail to resonate with their core audience will fall behind the competition. Coolio Mag believes when you create vibrant online communities around a simple message, you find success. For more information make sure to check out https://www.behance.net/linorusso Brand Identity & UI/UX Design
Celebrating Christmas in July? As far as professional gifting services go, Token’s done a great job building a product around a universal truth: great gifts are tough to find. But when you mix their classic take on elegant packaging & brand that says a whole lot with just a little — well, it’s a gift that keeps on giving. Token popped up in 2015 and has been steadily amassing one of the best collections of quirky, thoughtful gifts I’ve found on the web. Sure, of course there’s Amazon, but staring into the void of their search box three days out from that birthday I forgot is a very specific, very familiar pain for me. Enter The Token Gift Finder. I put in a gender, my relationship with this person, some bits about them, and BAM: Unicorn neon desk light for my cousin. Or a fantastic set of cookies and coffee for Nana. It’s so simple, I’m able to almost forget that I almost forgot somebody’s birthday. And to top it all off, Token hand-wraps their gifts with some truly lovely packaging made right in New York City. The ribbon, box, and interior stuffing all make your present feel exceptionally considered — they’ll even include a handwritten note if you need them to! If I were to nitpick on anything though, as nice as the packaging is, I'm always a little shy about the word "Token" on the box. It's a bit of a giveaway that I used the service. Although, I suppose maybe that's the point (they are a startup, after all!) and it certainly hasn't taken away from the overall experience. It helps that the wordmark is so simple and understated. Also: I love their little token-starburst-hexagon mark. It sums up the whole brand and really nicely for me. It's worth checking out token.vip if you haven’t already, if only for their lovely site & classic 50’s illustration style. See more below.
Back in October, while I scrambled to adjust to life with our new puppy, I got wind of a fresh new startup named Ollie — an online food subscription service for dogs. And with a brand and packaging as nice as this one, I needed to test it out. Here’s the pitch: for about $3/day, every two weeks Ollie delivers tailor-made food from human-grade ingredients straight to your door, formulated and portioned just for your pup, requiring no additional cooking or preparation. I was intrigued. But my interest, admittedly, had less to do with the idea of mail-order dog food, and more to do with their positively lovely brand work, done by NY-based Communal Creative. In their own words: After researching competitors in the pet food space, we realized that the market is saturated with the same type of brand language—organic textures and colors, promises of natural ingredients, and constant comparisons to wolves. We knew that personality would be a key differentiator in the visual identity, pairing it with transparency and a new point-of-view. Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions. The centerpiece of it all is, obviously, the logo — which I find incredibly charming. It’s as round and playful as my new puppy, yet simple and sophisticated enough to be taken seriously in a highly competitive space like pet food (and at $40 a shipment, that sophistication was necessary.) The orange felt vibrant and different, while the curves created a lovely rhythm with the harder edges found in each letter. I won’t say I subscribed entirely based on their branding, but between their ingredient list and a 50% off starter promo, I felt like I needed to at least give them a try. By the time I opened the first package, though, I was hooked. The shipments come packed in a refrigerated box (think: Blue Apron) with each week’s food wrapped individually. They also include a little welcome guide, a written letter with specific instructions for your dog, a washable rubber lid to keep open containers fresh, and a little plastic scoop to measure out each serving perfectly. In the weeks that followed, the boxes came with little gifts for my dog, such as bandanas, eating mats and doggy bags— all sporting the signature orange and logo. The mark looks really great embossed on the merch, and stands out confidently in a space filled with green plastic bags & brown paper. Overall, Ollie’s done well to make itself feel like a premium service. But nothing’s perfect. I have to mention: the only snag I hit along the way is that Finn (my dog) didn’t seem to take to the first batch of food (we ordered the beef,) but after a quick exchange with a lovely rep named Whitney, we were on our way to chicken-filled bliss. Well, that, and these darn illustrations just don’t *quite* seem to fit in with the rest of the brand. They felt a little delicate, and possibly artifacts from a previous iteration. It’s little noticeable, but hey, it’s not a dealbreaker. Overall, 9/10. Would buy again. Mostly because of the branding. But not entirely.
The Lakeside Festival is an annual festival for drum and bass, house and techno music and is presented by Ehrlich Bum Bum, an independent drum and bass collective from Graz, Austria. Lukas Diemling created an analog typographic artwork for the brand identity and poster. The reference was from the location of the event, a lake, and a visual representation of the beats of the electronic music. The festival logo was printed on paper and was covered by water. By making waves, the letters were distorted to give the whole artwork an unique and organic look and feel. For every application it was used a different shot of the artwork, to make the whole design like a living organism. Brand identity and poster design Credits Art Direction and Graphic Design: Lukas Diemling Photography: Dominic Erschen
Kissmiklos shared an awesome brand identity for The Hungarian Fashion and Design Agency, a firm which helps Hungarian designers to be qualified for exhibitions, programs and events all over the world. One of the most important events of HFDA is the Budapest Central European Fashion Week. Both logos are based on the coat of arms of Budapest, the capital city of Hungary, where the agency has its head office. The HFDA logo The crown of King St Stephen lies on the top of the coat of arms, a lion – standing on two legs on the left side – holds a certification pictogram (symbolising the “stamp” which indicates that a product is made in Hungary or Budapest), while a mythological griffin stands on the right side. The BCEFW logo A lion – standing on two legs on the left side – holds a tag pictogram (symbolising the fashion brands, while a mythological griffin stands on the right side. The visual identity of Budapest Central European Fashion Week always gets seasonal colours and graphic styles. The only fixed components are the different versions of the logo and the fonts. Therefore, this is a constantly changing and renewing identity whose updated versions always contribute to the building of a cohesive brand. Identity and model photos: Eszter Sarah Brand Identity For more information check out: @kissmiklos twitter.com/kiss_miklos www.facebook.com/kissmiklosdotcom
MONAJANS shared a very elegant brand identity project on their Behance profile. The project was done for their company, which always makes it so much more challenging, at least for me. Have you tried to create your portfolio or a logo for yourself? Maybe things have changed now, but for me it's always been very difficult. I am glad to see that the folks over at MONAJANS manage to accomplish something beautiful for theirs. MONAJANS is a a branding and digital agency established in Istanbul which creates, raises and expands brands. Their motives are understanding idea and they apply a strategic and creative mindset for branding and digital solutions, including marketing and communication. For more information make sure to check out http://www.monajans.com/ Brand identity
Dima Bertoluchi shared a really cool brand identity for the Port Restaurant. The new logotype has become significantly more stable, has gained an additional pleasant weight. In the renewed identity of the Port 2.0 restaurant, brutalism is elevated to the rank of the dominant ideal and the unique genetic code of the entire establishment, which can be traced in the interior details, where rough gray concrete, metal, wood are abundant, and the air ducts and window sills are painted in camogreen. In the logo, directly from the front, the I-beam looks at us - it is a rough construction for the construction of facades and port facilities, it serves to create reliable and solid bases of overlappings. This image creates a direct and unambiguous reference to the fact that the restaurant team looks deep into the root of their craft and is not sprayed on unnecessary ornamentation and attraction of unnecessary senses. This all becomes unnecessary, when at the head of all is the exquisite cuisine and a large collection of wines. Brand identity
Minimalissimo is one of my favorite websites, especially for everything minimalist. I love their logo and for my surprise, I found the brand identity project created by Alessandro Scarpellini for it on Behance. It is really nice to see how the different mediums converge to the same aesthetics. I had only seen the site before, but looking at collaterals and some print examples you can definitely see the consistency of the branding system created by Alessandro. The best thing about this project though is the fact that is not new. It dates back to 2015. I know it's just three years, but for this day in age, especially for digital content that can be a long time. It is also another important proof of the power of simplicity to create long-lasting designs. Alessandro Scarpellini is a brand designer and art director from Italy. For more information make sure to check out http://www.alessandroscarpellini.it/ Rebranding work and new site for Minimalissimo, a magazine that celebrates the best of minimalism in design from the past and present. Brand identity
Das Flash It is a mini-magazine about the art of tattoo in Poland. Grzegorz Leśniewicz was responsible for creating a concept, name, brand's philosophy, logotype and all brand identity materials along with a digital image. The final design was further modified in the direction of a more raw and underground appearance. The interesting thing for me is that the term raw and underground bring me different concepts in my head and when I saw this project I was amazed by the clean and simple aesthetics alongside with very organized compositions. Nevertheless, I love the outcome and it's definitely worth checking it out. Not paying attention to mainstream, we focus on the underground of the modern tattoo scene in Poland. We document its dynamic development, showing recognized artists and discovering local legends. Credits Design: Concept, Naming, Branding, Web design Date: 2018 Art direction: Grzegorz Leśniewicz Brand Identity
Gordon Reid was commissioned by two ex-advertising folks who had this great idea to create a reactive bakery to whatever social media frenzy was happening in the world. It was an opportunity for Gordon not to miss as he knew he had two people there who really wanted to create an exciting brand and fun design. So thankfully they had the trust to let him really go a bit wild with the brand identity. The brand was build around the strong wordmark and striking colours. From there I created a large brand illustration with core elements that can be pulled out and used for other sections of the brand. Once the brand and core illustration was created, we got down to the website, social, packaging, stand design, outdoor advertising and loads of merch. Brand Identity