branding

Nation Branding and Visual Identity

Good designer is long lasting. That is the best definition for me and it can be tested by looking at projects thinking they were recently designed and realizing that they are actually a few years old, like this branding and visual identity project that Vicente Sulzbach worked on for Nation is an influencer startup agency specialised in integrating the power of influencer marketing and brands. Nation works to discover new talents or to acquire consolidated people to the team.

University of California Humanities Research Institute Branding

The awesome designers over at TRÜF Creative shared an inspiring branding and visual identity project for UCHRI: The University of California Humanities Research Institute facilitates experimental, interdisciplinary humanities scholarships through research initiatives and grants. We redesigned their visual identity to be more contemporary, helping to showcase their groundbreaking research and points of view. Angles in the "H" monogram depict collaboration, movement and new lines of thought.

Mobvista Branding and Visual Identity

Van Chiang shared a branding, visual identity and web design project for Mobvista, a leading technology platform dedicated to driving global business growth in the digital age. With global technology and rich industry experience, Mobvista helps customers utilize advanced technologies such as big data, artificial intelligence, and elastic cloud computing cluster management to connect China and the rest of the world, helping customers build forward-looking business models and guaranteeing effective market access for all.

ANA RED WINE Branding and Packaging Design

Studio Format shared a beautiful branding and packaging design for ANA RED WINE. A mirror can twist or distort our perception. It can cheat the eye, enhancing or fading some traits. More often than not, a mirror arises interest in the eyes of the viewer. Therefore, Studio format has chosen this perspective to design the ANA® project: a new red wine brand.

ELEVEN Branding and Visual Identity

ELEVEN is a mexican/afro-american artist and graphic designer based in Germany. Eleven shared a bit of the process behind their branding and visual identity project. I am a fan of the use of negative space, the simple typography and the usage of gradients. It gives classic but fresh look. 

Mountain Club Branding and Visual Identity

makebardo ­ shared a branding and visual identity project for Mountain Club and company that was born out of a desire to redefine the meaning of a day at the office. It’s possible to work from anywhere. But is it possible to balance work, play and community? That’s the question that led them to create a space in Queenstown, New Zealand that supports the full flexibility of today’s tech enabled work style and the needs of a vibrant, creative and engaged community.

HOOF branding by Uniforma Studio

Uniforma Studio shared a branding and visual identity for HOOF, a brand creating thoughtful solutions for office spaces.  Office interior design is all about interaction. Interaction between people and objects around. That’s why flat elements from architectural projections and elements in 3D illustrations interpenetrate creating new value. Having that in mind, a logo itself shows two seats on the opposite sides of a table – a simple illustration of a meeting.  

COLLINS Reimagines The Classical Concert Experience For San Francisco Symphony 

COLLINS is launching a new vision for the 108-year-old San Francisco Symphony -- set to redefine classical music for modern audiences as the org transitions from the old Music Director, Michael Tilson Thomas to Esa–Pekka Salonen, a very progressive and modern successor. 

Plum - Branding and Visual Identity for Food Delivery

Judy Chen and Crystal Ho shared a branding and visual identity project for Plum, a lifestyle curator that shares their taste via their food delivery app. Like harvesting ripened and succulent fruit while filtering out the rest, the team thoughtfully selects products based on quality, affordability, and distinctiveness. The result is a refined collection of the best — tasted by experts, with insider prices, and customised to each individual’s preference.

Expano EXPO Exhibition Branding and Visual Identity

Crtomir Just and FRANC FRANC shared a colorful branding and visual identity project for Expano, the Slovenian pavilion building from the EXPO Exhibition in Milan, which became the regional promotional center of the pannonian Pomurje region. The visual identity emphasizes the diverse content of the place, which consists of an interactive exhibition, a promotional shop with the Tourist Info Center, an inn with local food and a business center.

Harvard Innovation Labs Introduces New Visual Identity

Founded in 2011, the Harvard Innovation Labs has nurtured more than 6,000 innovators and entrepreneurs who have started 1,668 ventures across dozens of industries, from enterprise technology to life sciences, education, and social impact. The purpose of the i-lab is to inspire venture creation and cross-disciplinary collaboration amongst all Harvard students, as well as select alumni and faculty.

Branding and Visual identity for SOMA

Quatrième Étage share a quite inspiring branding and visual identity project created for SOMA, an hybrid art place located in (55 Cours Julien 13006) Marseille. Co-directed by Muriel Bourdeau and Julien Herrault. The black square represents a piece of scotch tape, often used by artists for display, installation and presentation of their artwork. It is sometimes even part of the artwork itself.

Branding and Visual Identity for Religion Studio

Lukas Diemling shared a branding and visual identity for Religion, a brand loyalty Studio focused on creating digital essentials to elevate the human condition. They are on a crusade to establish themselves as a cultural institution, tapped by startups and enterprises to solve their greatest challenges. Religion turns the “impossible” into reality.

sinale® - studio branding and visual identity

ADD Branding shared a branding and visual identity project for Sinale. The name Sinale comes from the Galician language, in Portuguese it means sign. Any and all communication takes place through signs. Signal in turn in the scope of semiotics use visual signs with the intention of transmitting a message. The concept for the identity of our new brand is right there, using basic shapes such as the circle, square and triangle together with images or not to always convey a relevant and different message.

Branding and Visual Identity for Oko

ooo Studio, Linh Tran, Linh CT, Olivia Truong, and DESAI shared a branding and visual identity project for Oko, a newly established agency specializing in brand design and orientation to develop marketing campaigns for customers. Their clients are mostly small and medium-sized start-ups.

Luiza Bola Personal Brand and Visual Identity

Luiza Bola shared her new branding and visual identity projectThe challenge was to graphically represent the values of my projects. Seeking the concept of luminosity and brainstorm, the visual representation of the "brightness" was chosen, defined by the Portuguese-BR Oxford dictionary as "light that a body radiates or reflects". That is how I see the creation process: reflection, explosion, light.

Quero Educação Branding and Visual Identity

Daniel Medeiros and Maria Fonseca shared the branding and visual identity project they created for Quero Educacao, a company that aims to connect people to educational institutions. As Daniel and Maria describe the work: through co-creating and respect for diversity, we aim to make the brand a reference for companies in the educational niche.

Aghata Valendolf Branding and Visual Identity

Rafael Cardoso shared a beautiful branding and visual identity project for Aghata Valendolf, an architect and interior designer from Dourados, Mato Grosso do Sul, Brazil. In the search for inspirations with minimalist features, which had geometric elements and were still part of the universe of interior design and decoration, the Maria chair was chosen to be the biggest source of inspiration for building the brand.

Branding & Art Direction for Fabricate Studios

Studio NinetyOne is a creative studio based in London, United Kingdom. They have shared the branding and overall art direction they have worked on for 'Fabricate Studios', which is (as I quote) "a lighting company with a singular purpose: to inspire and empower designers of light." The branding is minimal in terms of the visual direction but what takes it to another level. Art Direction. I just love how Studio NinetyOne was able to level up their client's branding by setting such a mood with these fancy neons and lighting. Quite astonishing!

Cumulus Stylish Branding and Visual Identity

For The People, Jason Little, Dash O'Brien-Georgeson, Johanna Roca, Kimberly Luo, and Daniel St. Vincent shared a beautiful branding and visual identity project for Cumulus,  an architecture studio comprising 35 architects, designers and planners.