articles on
Brand Identity for The Hungarian Fashion and Design Agency
Kissmiklos shared an awesome brand identity for The Hungarian Fashion and Design Agency, a firm which helps Hungarian designers to be qualified for exhibitions, programs and events all over the world. One of the most important events of HFDA is the Budapest Central European Fashion Week. Both logos are based on the coat of arms of Budapest, the capital city of Hungary, where the agency has its head office. The HFDA logo The crown of King St Stephen lies on the top of the coat of arms, a lion – standing on two legs on the left side – holds a certification pictogram (symbolising the “stamp” which indicates that a product is made in Hungary or Budapest), while a mythological griffin stands on the right side. The BCEFW logo A lion – standing on two legs on the left side – holds a tag pictogram (symbolising the fashion brands, while a mythological griffin stands on the right side. The visual identity of Budapest Central European Fashion Week always gets seasonal colours and graphic styles. The only fixed components are the different versions of the logo and the fonts. Therefore, this is a constantly changing and renewing identity whose updated versions always contribute to the building of a cohesive brand. Identity and model photos: Eszter Sarah Brand Identity For more information check out: @kissmiklos twitter.com/kiss_miklos www.facebook.com/kissmiklosdotcom
Elegant Brand Identity for MONAJANS branding and digital agency
MONAJANS shared a very elegant brand identity project on their Behance profile. The project was done for their company, which always makes it so much more challenging, at least for me. Have you tried to create your portfolio or a logo for yourself? Maybe things have changed now, but for me it's always been very difficult. I am glad to see that the folks over at MONAJANS manage to accomplish something beautiful for theirs. MONAJANS is a a branding and digital agency established in Istanbul which creates, raises and expands brands. Their motives are understanding idea and they apply a strategic and creative mindset for branding and digital solutions, including marketing and communication. For more information make sure to check out http://www.monajans.com/ Brand identity
Renewed Brand Identity for Port Restaurant
Dima Bertoluchi shared a really cool brand identity for the Port Restaurant. The new logotype has become significantly more stable, has gained an additional pleasant weight. In the renewed identity of the Port 2.0 restaurant, brutalism is elevated to the rank of the dominant ideal and the unique genetic code of the entire establishment, which can be traced in the interior details, where rough gray concrete, metal, wood are abundant, and the air ducts and window sills are painted in camogreen. In the logo, directly from the front, the I-beam looks at us - it is a rough construction for the construction of facades and port facilities, it serves to create reliable and solid bases of overlappings. This image creates a direct and unambiguous reference to the fact that the restaurant team looks deep into the root of their craft and is not sprayed on unnecessary ornamentation and attraction of unnecessary senses. This all becomes unnecessary, when at the head of all is the exquisite cuisine and a large collection of wines. Brand identity
Brand identity Using Negative Space for Minimalissimo
Minimalissimo is one of my favorite websites, especially for everything minimalist. I love their logo and for my surprise, I found the brand identity project created by Alessandro Scarpellini for it on Behance. It is really nice to see how the different mediums converge to the same aesthetics. I had only seen the site before, but looking at collaterals and some print examples you can definitely see the consistency of the branding system created by Alessandro. The best thing about this project though is the fact that is not new. It dates back to 2015. I know it's just three years, but for this day in age, especially for digital content that can be a long time. It is also another important proof of the power of simplicity to create long-lasting designs. Alessandro Scarpellini is a brand designer and art director from Italy. For more information make sure to check out http://www.alessandroscarpellini.it/ Rebranding work and new site for Minimalissimo, a magazine that celebrates the best of minimalism in design from the past and present. Brand identity
Super Clean Brand Identity for Das Flash
Das Flash It is a mini-magazine about the art of tattoo in Poland. Grzegorz Leśniewicz was responsible for creating a concept, name, brand's philosophy, logotype and all brand identity materials along with a digital image. The final design was further modified in the direction of a more raw and underground appearance. The interesting thing for me is that the term raw and underground bring me different concepts in my head and when I saw this project I was amazed by the clean and simple aesthetics alongside with very organized compositions. Nevertheless, I love the outcome and it's definitely worth checking it out. Not paying attention to mainstream, we focus on the underground of the modern tattoo scene in Poland. We document its dynamic development, showing recognized artists and discovering local legends. Credits Design: Concept, Naming, Branding, Web design Date: 2018 Art direction: Grzegorz Leśniewicz Brand Identity
Brand Identity: Smart Use of Striking Colors and Patterns
Gordon Reid was commissioned by two ex-advertising folks who had this great idea to create a reactive bakery to whatever social media frenzy was happening in the world. It was an opportunity for Gordon not to miss as he knew he had two people there who really wanted to create an exciting brand and fun design. So thankfully they had the trust to let him really go a bit wild with the brand identity. The brand was build around the strong wordmark and striking colours. From there I created a large brand illustration with core elements that can be pulled out and used for other sections of the brand. Once the brand and core illustration was created, we got down to the website, social, packaging, stand design, outdoor advertising and loads of merch. Brand Identity
Refreshed Visual Identity and Motion Graphics for SPORTV
BEELD Motion invited Danilo Gusmão Silveira to help them create a new visual Identity for SPORTV, one of the most prominent Sports Channels in South America. They experimented with several different graphic styles and forms to find a new image for the channel. The result is simply beautiful. The move from the old style which was very 3D with some chrome and other old style broadcast design style is very welcome. I used to watch the SPORTV channel and I can say that this looks much more modern and professional. I especially love the end to end solution which includes typography, grid system, pattern, textures and of course motion. For more information make sure to check www.danilosilveira.com Visual Identity After working in several composition, type and color tests we’ve chosen one direction to go through and we’ve started building grids that support the ID and the all content. The grid was built as an extension from the logo, expanding its form, creating blocks that support the image and content. Grid system We have also created a large gallery of patterns, textures, and color palette that gives personality to each segment of the channel. Patterns, textures, and color palette Here are the final frames we have delivered for the channel so they could produce all the rest of the ID. Motion Graphics REEL and Motion Graphics videos made by Diego Galluzo e Julio Marcello. Video made by SPORTV speaking a little bit more about the creative process and introducing the new brand.
Fresh New Brand Identity for Sweet Films
Elvis Benício and Diego Bolgioni were invited to create a new brand identity for Sweet Films. The goal of this rebranding was to adapt to the new strategic position and vision of the studio and communicate the message to the market. Sweet Films is a Brazilian boutique studio specialized in video production for advertisements. The design solution that they created included dynamic visual elements made up of fresh components and a new typeface. The final deliverables included a visual identity guideline book, website (UI/UX), stationery and animated signature. Credits Motion graphic: Rafael Fernandes / Graphic Design: Elvis Benicio, Diego Bolgioni Brand identity Concept. After going through many possible ideas about shapes and graphic concept Diego and Elvis realized that it could be interesting to build a metaphorical connection with a fly (as a client) and something that looks yummy (sweet). From this starting point, everything pumped up in their minds and the process began to be playful, upbeat and consistent. The project was approved with success by the client without any changes. (all in!) Stationery. Social kit Visual elements Website Signature Before / after
Elegant Brand Identity for KNNOX Lighters
Socio Design shared a beautiful brand identity project on their Behance profile. The client was KNNOX lighters, and the goal was to celebrate the simple and modern aesthetic as well as the precision handcraft of KNNOX lighters which feature contributions from fifteen different hand-selected English manufacturers. The lighters are packaged as a kit of individual components to be assembled by the consumer, emphasising the incredible detail an accuracy put into its production. We were commissioned to create a packaging system that would reflect the company’s ethos and create a tactile, engaging customer experience. For more information about Socio Design and to see their complete portfolio visit http://www.sociodesign.co.uk/ Brand identity
Colorful Brand Identity for Cafe Buho
Futura . is a design studio based in Mexico and they shared an awesome and very colorful brand identity project for Cafe Buho, a coffee shop located in Chile. They took inspiration from urban art and the Chilean muralist movement. Their reinterpretation is based on the "costumbrista" art and in the style of the streets and history of this country. They project it by elevating the coffee process, from the farmer who sows and harvests, as well as all those involved, to the customer who drinks a cup of coffee. Cafe Buho, a coffee shop with a different With the approach of using a bright color palette and geometric shapes, the designers from Futura. managed to create a brand that attracts attention, which is timeless but appeals to new markets. A different, original and disruptive brand that captivates the consumer. The colors are quite modern and the reminds me of Pop Art, especially some of the work of the famous Roy Lichtenstein, however more abstract. Another good reference in terms of inspiration that might have been used was the Brazilian artist Romero Britto. Brand identity
Brand Identity for The Clifford Pier Singapore
It's booked! We will be heading down to Singapore for our yearly vacation, nothing cooler than exploring designers, artists, and photographers based in this beautiful country. Let's take a look at the work of Foreign Policy and their Brand Identity for The Clifford Pier. I took this particular project because the design truly reflects the colours from Singapore after watching so many travel videos on the subject. As they quote: "Collaterals with color palette in sea-foam, coral and Caspian blue; classic postage stamps accented with tropical flora and fauna". Sharing an entity with its heritage, The Clifford Pier draws from its legacy as a bustling port in Singapore during the 1930s. Ginger flower motifs pay homage to William Farquhar who was fascinated with local botany during his time on the island. Collaterals with color palette in sea-foam, coral and caspian blue; classic postage stamps accented with tropical flora and fauna, along with architectural elements, are reminiscent of the glorious voyages that set sail from this historical landmark. More Links Learn more about Foreign Policy Brand Identity & Graphic Design
Brand Identity for New York City Architecture Firm Dash Marshall
TwoPoints.Net shared a beautiful brand identity project for the New York City architecture firm Dash Marshall. When designing the corporate identity they realized that architecture acts in the intersection of the old and the new, the static and the flexible, the properties of matter and the lives of people. Within these constraints, Dash Marshall creates spaces which tell the stories of their habitants and invites them to create new ones. “Just as Michel de Certeau argued that spatial stories are what actuate the notion of place, our physical environments can give rise to new characters and events by organizing, proffering and collectivizing human sensibilities. They may even allow certain transgressions to occur, as the Independent Group aspired to do. For this reason, an architecture that upholds its commitment to its users holds tremendous power: its narratives of the past and present are the framework from which to imagine the future scripts of tomorrow.” writes Esther Choi (estherchoi.net) in the preface of the book “Matter Battle, 45 Lessons Learned” by Dash Marshal The obvious eventually came to us as a surprise. Today’s corporate communication has become almost exclusively digital. It is context-responsive, morphological and semiological, and almost unaware of physical constraints. To design a consistent visual language for an architecture office, acting in the material, but communicating in the immaterial world, was the challenge. Our solution is a flexible visual identity which works within a confined space of the letters “D” and “M”. Like outer walls of an apartment or the plot of a house, the letters “DM” create a confined space, but within this framework nearly anything is possible. To tell the stories of Dash Marshall we have not just designed their Visual Identity, but also their website, the book “Matter Battles: 45 Lessons Learned” and the booklet “Small Measures”. Client: Dash MarshallYear: 2015—2018 The letters “DM”, drawn in the isometric perspective, are the archetype of the visual identity. The lines of the letters may be removed and colored, creating a multitude of variations of the icon. Brand Identity Dash Marshall’s architecture plays with contradictions as old and new, classic and modern, emotional and rational. To visualize these contrasts we added the drawn Berlingske to the constructed graphic system. “Matter Battle, 45 Lessons Learned” by Dash Marshall. Producing a beautiful book has to be considered today a statement in itself. The time, work and money going into a physical object, which will be given away to only 200 select individuals, shows the appreciation of the constraints of the physical world. Along with the big book, comes a smaller, shorter book called “Small Measures”, focusing on the details of the projects and presenting them only in cropped images. The combination of a large and small book give Dash Marshall the flexibility to convey their work in different ways based on the needs of a given situation. A small book for small meetings, A big book for more substantial introductions, or both for moments of special gratitude.
Beautiful Brand Identity for RESQ Restaurant
Agata Tobys shared a beautiful brand identity post on her Behance profile. It's for the RESQ Restaurant, a pop-up type of restaurant like a mobile style (in the spring - summer season filled with mobile food trucks). It's also restaurant which saves food from wasting through a responsible way of acquiring ingredients (fruits and vegetables with visual defects obtained straight from the manufacturers other products with ending expiration date obtained from store and bakery magazines) as well as education ( all brand communication based on the idea, do not waste food). From the super clever name that aligns really well with their missing, to the elegant printed collaterals, there are so many things to love about this brand identity project. Make sure to also check out Agata Tobys' portfolio for more awesome projects. Brand Identity
Packaging & Branding: SCHEMA｜食在有藝Arc&Art
There is a beauty to see designs translated in various languages and again it's even more inspiring to see it coming from different backgrounds from all over the World. Let's take a look at the work of 劉家芸 liujiayun who is a graphic designer & illustrator based in Taipei City, Taiwan. First of all, I am so attracted by the art direction with colours and concepts for SCHEMA｜食在有藝Arc&Art. It's a stunning design and you should definitely check out her Behance. 蘊藏 體會 無窮色彩 婚禮賦予人們的，既是有形的儀式，更是無窮的未來。 生活即是猶如彩虹（Arc en ciel）般，擁有千變萬化的無限色彩。 以不同的角度體會，便可以感受到箇中層次。 以不同的心情品味，便可以感受到其中溫度。 Arc en ciel／生活蘊藏無窮色彩 Credits CI／Packaging Design : 劉家芸 Liu Jia Yun Print : 感官文化印刷 Photo : Yo yang 楊雅淳 More Links Learn more about 劉家芸 liujiayun Packaging & Branding
Branding & Graphic Design Works by CHALLENGE Studio
Following up with the #FridayFeature, let's take a look at the work of CHALLENGE Studio based in Gliwice, Poland. They focus their work in Web Design, Branding, Art Direction and we are featuring the branding pack from 2016-2017 with logo design, brand identity and more. Make sure to follow their work on Behance. Branding Pack 2016 - 2017 More Links Learn more about CHALLENGE Studio Follow CHALLENGE Studio on Behance Industrial Design
A look inside an experimental WIRED Store
Just kick off the week with a cool experimental retail design space from the folks of Verdes NYC for WIRED Magazine. As I am a true believer in the sad truth that retail experience is dying, it's great to see brands still stepping it up to build a better customer experience. Imagine seeing the "What's Inside" section of the magazine into a physical store, what are the odds? As readers, one of the first things we do after seeing a cool product. We would do a search online or watch a review video; how about just trying it out. An experimental retail space that took the pages of WIRED into a temporary pop up in SOHO. The "What's Inside" theme dissected the products being featured and the and space itself to put everything on display. Made at Mother. More Links Learn more about Verdes NYC Follow the work of Verdes NYC on Instagram Architecture & Branding
Elegant Brand Identity for Artistic Glass Installations
Luca Fontana and Andrea Fagiolari shared a beautiful brand identity project on their Behance profiles. It was for ERMES, a company founded in 2016 specialized in artistic glass installations. Their work aims to create innovative glass installations bringing the traditional venetian manufactures into the future. The visual identity is composed by deconstructed glass textures and glass stones into a rigorous graphic system. The typographic logo which allows many levels of reading, underlines the eclectic professionals team and their vision of create unique artistic installations with different functions and point of view. Brand Identity