We would like to share the work from Daphnie Loong and Daniel Tan who are creative directors from Kuala Lumpur, Malaysia. They recently shared the design of their studio that specialized in UI/UX, web design, interaction, copywriting and more. It's quite trendy seeing more and more illustrations integrated into UI designs which is quite amazing. It's really adding some character especially since nowadays UI designs are starting to look all alike. What do you think? A complete website and brand identity design for my creative studio, Tofu Design. Credits Daphnie Loong Daniel Tan More Links Full Project on Behance Brand Identity & Web Design
We would like to share the work of Andreas Leah who is an interaction designer based in New York, USA. He shared on his Behance for Iceberg Hotels in Iceland. He worked on the brand identity, graphic design and web design which is pretty fantastic and one hell of a project to take on. Plus the client is located in the stunning and beautiful country of Iceland. Having been in Iceland before, I can admit the colors truly represent Iceland and the UI takes a minimal approach to their Scandinavian lifestyle. Props to Andreas for his work, check it out! Brand identity and website for hotel in Iceland. More Links Behance Brand Identity & Web Design
There are certain projects that really get my attention, especially when it comes to branding and web. They are always very simple and I am one hundred percent sure that, that is the reason for me to love them. Have you try to design something simple and minimal without feeling that there's something missing, or that the whole design is not complete. That's the biggest challenge, how to find the balance. In my opinion, the Golden Suisse project that Alexander Laguta and Kate Laguta shared on their Behance profile accomplished. But to be honest, I feel that in some screens, they ended up overdoing. If you look at the designs, they all follow a simple grid system, the business cards look amazing. I felt that the website got a bit too crowded, perhaps the fonts look a bit too big. It's hard to say because screenshots at the size we see can be misleading. However, if they look already at those sizes, in full-screen mode, they would definitely be huge. Despite these details, I believe this branding and interface design project is quite solid. There are a lot of interesting design decisions that will be very helpful for me in the future. That's the reason I added here. I will start using the blog more as a catalog of cool things for me :) Branding and interface design Credits: Branding, UI/Web Design: Alexander Laguta Animations: Kate Laguta Special thanks: Daniel Weitmann
We would like to feature the work from Matheus Gomes who is a graphic designer and art director based in São Paulo, Brazil. We are showcasing more specifically his project for Bente Tattoo Studio. Founded in July 2018 by Bente Berg, a tattoo artist where the studio is based in Bergenhus, Bergen, Norway. Combined with photography, the graphic design is clean with an introductory serif font which is pretty unique for a tattoo artist. I must admit the photography really sets the tone really well. Therefore, all visual elements combined with photography art direction create a result brought up in a classic visual communication. As for the materials used in stationery, (torn) cardboard is employed to represent the imperfection part, and put together with its texture, it is an abstract representation of Norway's hills and nature setting. Moreover, for the visual identity, the typeface designed by Dreams Office was opted to bring to life to the whole identity system for its precise lines, classic aesthetics, and slightly imperfect curves. Everything folding and unfolding what, why, and who the studio is. Credits Photos by by Jake Davies, Alexa Mazzarello, and Ezgi Polat. More Links Personal Site Behance Brand Identity
Alex Townsend shared a brand identity project create for Beat School, a Houston based music publishing company comprised of music producers from around the US. The identity needed to be music related, simple and slightly urban. The result is a modernist mark with bold typography and a contrasting color palette. To inject a bit of personality into the brand, I couldn't help using a school materials aesthetic for the presentation. Alex is a New Zealand based Independent Designer. Working independently, providing hands-on design solutions and brand experiences for emerging technologies and platforms for the likes of Sony, Nike, Channel 4(UK), YouView, Microsoft and more. For more information about Alex Townsend make sure to check out: http://www.farnorthstudio.com/ Brand identity
Duesseldorf is a beautiful city in western Germany, we are taking a look at the first official TEDx event brand identity entitled: TEDxKoenigsallee. Designed by a local brand strategy & design agency, KittoKatsu GmbH has been making an incredible work. I particularly love the different types what we say "icons" based on the theme of "The Future of...". I also like the choice of repetitive colors used, it's somehow reminding me of Figma but still very elegant. Check it out! TEDxKoenigsallee is the first official TEDx event taking place in the city of Duesseldorf. Under the theme "The Future of..." ten international speakers were invited to present their views on the future of such diverse topics as religion, happiness and epigenetics, among others. Our identity for the event reflects the unknown prospects, as well as the challenges and possibilities of the future through a series of ten different Xs, one for each topic and speaker. More Links Studio Site Behance Brand Identity
Mortise Design is a brand designer & illustrator based in Tokyo, Japan. He recently shared a brand identity for Sushi Junction, it's a colorful design mixed with Japanese & Chinese cuisine. It's really a common thing in Japan seeing many brands taking on their packaging designs to attract customers with limited time and always-on-the-go. What's interesting about Sushi Junction, It is the first Japanese restaurant in India to offer a wide variety of food and inspired from Indian flavors. The first unit is located in Gurgaon, the second one in Malviya Nagar, South Delhi. More Links Personal Site Behance Brand Identity
When people ask why we run Abduzeedo, our answer is always, we are always looking for things that inspire us. We are also trying to find new projects before they get featured on other publications. There are some projects that we have to share even after they get featured because they are too good. That's the case of the brand identity project created by the awesome people at atipo ®. Colono is a culinary project based in Vienna that is mainly dedicated to the import of food from the Iberian peninsula to Austria. Through a direct collaboration with the producer from "colono" they are responsible for getting the best product to the main restaurants, catering services and delicatessen. in addition, in order to publicize its own line of groceries the firm has opened, in 2018, its first physical store in the center of Vienna under the concept “groceries-bar-gourmet”. For the project, Colono (‘settler’ in english) was our name proposal; direct reference to the person who is established in another territory and the grocery stores, commercial establishments that sell various food products (and that take their name from the set of imports brought from the former spanish colonies). The journey made by the products is the guiding thread of the whole identity and it is represented in the different pieces and packaging through a red line that connects two imaginary points. Brand Identity The logo is composed with the Retiro font, elegant didona of spanish airs that perfectly communicates the origin and the select character of the products. in contrast, as a secondary font it is used a monospaced that brings freshness and a contemporary air. The palette of colors is sober and elegant and seeks to convey the gourmet nature of the project and, in turn, enhance the prominence of the typography where only the red color present in the lines of the graphics stands out above all else. The set forms a distinctive and faithful identity to a project proud of its origin, but that flees from the clichés and declares itself in love with the product that selects and commercializes. In addition to selected products from different origins, Colono wants to enhance their own range of groceries. the same as the identity, the design of the packaging is eminently typographic and is marked by the red line that invites the consumer to discover the origin of each product. The premises, an update of the grocery stores, developed by Serrano + Barquero, is a place where you can buy and also “tapear” –basically dishes made with preserves, salted fish and pickles– the products in their bar-gourmet. Cozy atmosphere, noble materials and dark tones for a place that pays homage to the product.
Dieter Rams taught us that good design is "long-lasting" with his 10 Principles of Good Design. It's for me a sometimes, almost forgotten principle in the age of the internet. Everything has become so ephemeral with new trends popping up and people following immediately. The information as we all know has been commoditized, so everyone has instant access, it's the inevitable result of progress and I would never complain about it. So from time to time, I like to post some design projects published or shared a few years ago. That's the case of the brand identity project that Zivan Rosic published in 2015. It's been just three years, but if we think 2015 seems like an eternity, this project illustrates Dieter's principle of good design magnificently well. You, probably, would not have guessed it was from three years ago, would you? Brand Identity
I don't speak Russian but I really like this brand identity and web design project that Vik — shared on his Behance profile for ITO. I don't know exactly what ITO is so I will focus my comments to the aesthetics. There are tons of things that make it worth sharing, but I would definitely start from the simplicity and color scheme. Sometimes it feels a bit too stark or difficult to read, but as a concept it works quite well in my humble opinion. I appreciate the fact that there are some prototypes and motion studies. For more information about Vik make sure to check out his portfolio at http://vikdesign.ru/ Brand Identity
Yani & Guil shared a beautiful brand identity project for Salon Berlin. The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error with all their barbers and us, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers. To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication. Brand identity For more information make sure to follow Berlin Genuino here.
Happy Monday gang! Let's check the work from Freshblood Creative Services, a creative studio based in Moscow, Russian Federation. They recently released a brand identity project they worked for Mikron, a leading microelectronic enterprise in Europe. It's actually a redesign, they have kept the previous logo icon but they updated the typeface with a font that is slightly condensed. It's a nice look but I think where this is getting interesting, it's the inspiration welcomed for the quality of the print. Inspired by a form of crystalline silicon on which microchips are grown, the final result is just unique. mikron JSC — manufacturer and technology leader of the Russian semiconductor industry. It is one of the five leading microelectronic enterprises in Europe. Was founded in 1959. More Links Studio Site Behance Brand Identity and Graphic Design
Mireldy shared a beautiful brand identity project they worked on for The Creative Republic, a regional creative communication festival held in Bihać, Bosnia, and Herzegovina. The three-day event takes place at the Museum of the Anti-Fascist Council for the National Liberation of Yugoslavia (AVNOJ) and brings together experts from various fields of visual communication and advertising. The name of the festival refers to the Bihać Republic, a liberated area inside occupied Yugoslavia during WWII; Bihać was its capital city and a place where the first session of AVNOJ was convened. Task Shaping the visual identity of this year's festival in a way which conceptually or visually creates a link to its location (city symbols) while promoting the Creative Republic as a meeting place for creative people from across the region. Solution For this edition of the festival, we have designed a coat of arms of the Creative Republic inspired by the historical symbols of the City of Bihać, and we turned them into an imaginative play to convey a vision of the free Creative Republic. The idea behind the selected typography and graphical treatment of the elements was to produce a reflection of the aesthetics behind the coats of arms of the former Yugoslav republics and a visual link with the name of the festival and its venue (Museum of AVNOJ). Brand Identity Posters Website Event collaterals About Mireldy Mireldy is Imelda Ramović and Mirel Hadžijusufović - art directors, designers and illustrators who have been creating together in the fields of advertising, art and culture, music and fashion industry for over 10 years. During that period, they have independently and with numerous advertising agencies gathered an impressive number of projects and awards (Red Dot, New York Festivals, Cresta, Magdalena, Type Directors Club, ADCC…). They enjoy developing creative concepts, packaging, brands, but also to creatively express themselves in different areas of work and life. For more information check out http://mireldy.com/
h3l © shared a super cool brand identity project for Cargobot. The development of Cargobot's identity is inspired by classical modernism. His functionalist personality alludes to the simplicity of movement as the main identity axis. The briefing and corporate requirement raised design slogans based on concepts such as "friendly", "close", "direct" and "digital", among others. The development of the brand identity project covered diverse thematic axes based on the most specific attributes of the business covered by the company. Abstract triggers as symbolism coming from the territory of settlement and gestation, their projective interests; more figurative axes such as roads and routes, to truck operators and distribution plants; the philosophy of life, its consumer behavior, ideals and its various elements related to the industry. From the synthesis and its subsequent conceptualization, the project was debugging towards the simple a recognizable symbol enhancing from the present its behavior towards the future. Being a brand born in the digital scene, from its first sketches to its mastering, the universe of applications responds to an ON LINE base. In response to the requirement and in the search for innovation in the development of brands, cargobot elevates its pregnancy and recognition in the manipulation of the identity system, the personality of the language emerges in repetition and rotation operations, a unique and comprehensive territory, capable of support with absolute versatility the ON LINE and OFF LINE requirements and even more dialogue in the market with full autonomy and recall. These results present Cargobot within a development mechanism conceived by h3l as the future of brands, symbols that cease to be unique ways to transform into concepts–Cargobot is a pregnant and metaphorical brand with a language based on movement represented by static forms. For more information check out: www.cargobot.io Brand Identity Definition Inertia is the resistance, of any physical object, to any change in its velocity. This includes changes to the object's speed, or direction of motion. An aspect of this property is the tendency of objects to keep moving in a straight line at a constant speed when no forces are upon them — and this aspect, in particular, is also called inertia. Definition In mathematics, a sequence is an enumerated collection of objects in which repetitions are allowed. Like a set, it contains members (also called elements, or terms). ... Unlike a set, the same elements can appear multiple times at different positions in a sequence, and order matters.
Daria Stetsenko shared an awesome brand identity project on her Behance profile. It's titled Jays : Coffee Brewers and it is for a coffee shop in Zaporizhia, Ukraine. Main brand qualities are the local roast, arabica only menu, manual brewing, convenient location, and fast service. The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time. The target audience of the brand is active young people with positive thinking. The company was founded in 2012, and its old brand identity had the image of a flying bird that symbolizes freedom. Our task was to design a new logo and visual identity system. The primary requirements were the presence of a bird in the logo and black and white palette in combination with the brown color of kraft paper. Brand Identity We created a bird that symbolizes strength and lightness at the same time. Straightened wings tell us about freedom, goodwill, and openness. The typography system consists of a modern monospaced font that creates modest and straightforward brand character. The color palette allows the brand unobtrusively fit into the urban space. In addition to the visual identity system, we designed packaging, coffee cups, menu, business card, posters, stickers, and bag. The logo is manually printed on the packaging using a stamp to emphasize the individual brand approach to details. The label design is built on simple typography without decoration, focusing on the meaning, not the form.
After seven years of in-house experience at Uber and Google, my great friend and creative director Roger Oddone decided to use his passion, talent and brand expertise to reopen his studio with a new name: Oddone. "Motivated by the name change, we tasked ourselves to evolve our previous visual identity. The rebrand synthesizes our pursuit for creating meaningful design that balances creativity and logic." Roger is one of the most talented brand designers I've ever met. The quality of his work is undeniable, as you can see on his new web site and portfolio. If you ever need the best in terms of brand identity, look no further, Roger is your guy! Brand Identity For more information make sure to check out: www.oddone.co www.instagram.com/oddone_studio/
BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun. Somehow there "this" creative freedom where I am keep searching whenever I work on digital projects. The folks from Studio Holt gave me a great reminder of that time. Located in Reykjavik, Iceland, they are a creative studio and they have worked a brand identity for Flatey – Pizza Napoletana. Where they are trying to embrace the honest heritage of Neapolitan pizza. At first glance, I wasn't a bit fan of the compressed serif font they used for the menu sections but it has its charm to represent some sort of a heritage. What do you think? More Links Studio Site Behance Project Gallery