We love seeing big brand identity redesigns and today Dropbox just announced the biggest change in their decade of history. The change wasn't subtle and I'd definitely say that it was for the better.
Mayra Monobe shared a branding and visual identity project for Civil. As she described it, our lives change with time, so why not our furniture? Civil is a New York based furniture brand with Scandinavian roots and a desire to change the status quo by producing modular furniture that evolves with time. Made for city livers and lovers by recognized designers, the brand marries high-end design with direct-to-consumer convenience. Such values are reflected in a simple, consistent and purposeful visual communication with a unique personality within the furniture industry.