Typography has long been a powerful tool for visual communication, and designers continue to push its boundaries, experimenting with new forms, styles, and techniques. One such visionary in the field is Davide Pagliardini, a talented visual and motion designer based in Milano, Italy. His recent collaboration with Lobster Studio has resulted in a groundbreaking project—a color experimental typeface that challenges traditional notions of typography and brings a vibrant and dynamic visual language to life. Davide Pagliardini's passion for pushing creative boundaries is evident in his work, and his collaboration with Lobster Studio takes this passion to new heights. Together, they embarked on a journey to redefine typography by infusing it with color and motion. The result is a stunning typeface that breaks free from the constraints of static black and white letterforms and embraces a vibrant and dynamic visual experience. This project is not just about adding color to typography; it is a meticulous exploration of how color can enhance the meaning and impact of words. Each letterform is carefully crafted with a unique color palette, creating an interplay of hues that evokes emotions and engages the viewer on a deeper level. The experimental typeface becomes a visual symphony, where each letter dances with its own vibrant personality.
The collaboration between Davide Pagliardini and Lobster Studio goes beyond the creation of a mere typeface. It is an exploration of the relationship between color, motion, and typography, and the potential to create immersive and captivating visual experiences. The typeface comes to life through motion design, as each letterform seamlessly transitions and transforms, captivating the viewer's attention and igniting their imagination. By breaking away from the traditional constraints of typography, Davide Pagliardini and Lobster Studio have opened up a world of possibilities.
We did a small experimental project, with the goal of pure exploration: starting from the Lobster name and brand palette, I create different lettering artworks in 2D, which they translated into 3D. The result is short animated bumpers, trying through 3D to remain faithful to the original illustrations, experimenting with techniques and styles.
Davide Pagliardini is a visual and motion designer based in Milano, Italy. You can check out more of his works via the links below: