Design has the power to communicate and improve people's lives. That's the ultimate goal of a good user experience.
This is an editorial design by New Zealand-based Creative Director Tim Donaldson, it's a design of cookbook entitled: Cazador. The print material reminds me of an old cookbook which brings a great load of nostalgia. Once inside the book you are introduced to a few images which again keeps that vintage concept but you will notice the big beautiful fonts for the "chapters" and also use for a two-spread designated for quotes. Simple, lovely and quite efficient.