Discover how Studio Mast crafted an innovative branding and visual identity for Caladan, focusing on exploration, innovation, and precision in bioreactor technology.
Caladan, designed by Studio Mast, is a brand that epitomizes exploration, innovation, and precision in the bioreactor industry. Specializing in affordable benchtop bioreactors, Caladan offers researchers novel hardware that significantly increases throughput and data acquisition from each experiment. With fully integrated software, the Caladan system allows seamless control and monitoring, enhancing efficiency and effectiveness in scientific research.
Rob Jauquet and Mike Kobida, the founders of Caladan, identified a significant gap in the bioreactor market after years in the technology sector. Their mission was to make advanced bioreactor technology accessible to more researchers. Before launching, they partnered with Studio Mast to develop an identity that reflects their innovative spirit.
The brand identity crafted by Studio Mast embodies futuristic and organic elements with a modern touch. Inspired by the intricate process of cell division, the symbol created for Caladan establishes a strong connection to the company’s name and mission. This visual cue of growth and innovation is further emphasized by a hidden “C,” creating an unforgettable moment of recognition.
Studio Mast expanded on this theme, developing a comprehensive suite of shapes inspired by cell division. These shapes are used across all brand elements, ensuring a consistent and impactful visual language. The dynamic imagery not only symbolizes Caladan’s commitment to evolution and renewal but also provides a versatile and bold expression of the brand.
To further enhance the visual identity, Studio Mast crafted illustrations that seamlessly integrate with the brand’s overall design. These illustrations help elucidate complex topics and offer an engaging perspective on Caladan’s hardware and software. Simplified cell division imagery adds versatility, serving as bounding boxes for text and frames for photographs, creating a cohesive look that enhances the brand experience.
Through this innovative design approach, Caladan’s brand effectively communicates its cutting-edge technology and concepts, making it accessible and visually compelling to a wide audience.
Branding and visual identity artifacts
This imagery encapsulates the essence of progress, representing the company’s relentless pursuit of innovation and its limitless potential for growth and advancement. Just as cells divide and multiply to create new life, Caladan seeks to multiply its impact, pushing boundaries and driving positive change in biotechnology.
For more information check out Studio Mast, an independent graphic design and branding studio based in Denver, Colorado working with clients large and small across the world to strategically create and advance identities.
