Viktor Navorsky shared a branding and visual identity project for Maria Hortelã, a multi-brand store of women's clothing and accessories, located in the city of Porto Velho. The store serves a primarily female audience, vain women, professionals who are looking for a way to stay young in the busy day-to-day rush. In general, marcá's profile is young and mature, she seeks to attract independent and strong women who seek in their vanity a way to feel good about themselves.
The brand has a light, young and relaxed aura. Its proposals are to offer a friendly environment for customers, at the same time informal and contemporary. The name needs to be authentic as well as the brand proposal. A mix between being unique, exclusive but also accessible. Maria Hortelã is not for the few. It is for everyone that the right is given.