Editorial Design: 90s Look of Hypebeast 20 - The X Issue

Hypebeast 20 — The X Issue is an editorial design project created by Hybrid Design studio. The designers behind this beautiful project were Carl-Hampus Vallin, Patchara Charoensiri, Frédérique Gravier, Olivia Ward, Dave Weber. For me, one of the most interesting things about this projects is the visual cues from the 90s and the deconstructivism graphic design. From the mix of the classic editorial layout with handwriting elements to the way the imagery is arranged on the page, the references are quite apparent and point back to Raygun and other David Carson projects. However, this one is much more usable and readable which is great.

This project also makes me wonder if the 90s are coming back at full swing. I have seen other projects sharing some of the same aesthetics and there are movies coming that will be set on that decade, the biggest one being Captain Marvel, which will be a huge one to be released next year.


  • Studio: Hybrid-design.com
  • Creative Direction: Brett Newman
  • Designers: Carl-Hampus Vallin, Patchara Charoensiri, Frédérique Gravier, Olivia Ward, Dave Weber

Editorial Design


Written by


I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

Brought to you by