Integration, cooperation and optimization of results have become keywords in the universe of communication. From this context of union and synergy, the Taba agency, of partners André Poppovic, Giovanni Vannucchi, Silvia Mazer and Alexandre Mazini and André Senra, launch together with three international partners – Infinito (Peru), K&C (Uruguay) and Procorp (Chile) – Latitud, an independent design and strategy network focused on the Latin American profile.
André Poppovic and Giovanni Vannucchi are part of an independent design and strategy network focused on Latin American culture
Latitud was born from the meeting of recognized and awarded professionals in the international market around a creative intelligence. “We know that together, more than we add up, we are capable of multiplying. This cultural exchange allows us to broaden the horizon, create alternatives until we reach the ideal solution for the client's goals”, explains Giovanni Vannucchi, partner at Taba. “We combine the freshness of our multicultural team, with the experience of renowned professionals in the market”, he adds.
Regional outline / cultural roots
Another important feature of the multilateral agreement, Latitud is an independent (non-corporate) network of agencies, agile and uncomplicated, quite different from the obstacles and standardization that characterize work carried out in four hands by international groups. “Without affecting the agency's autonomy, we managed to add value, offering clients operational and creative support in different countries of the Southern Cone”, reinforces André Poppovic, also a partner at Taba. “In other words, the works reach a global reach, without losing their regional contour, linked to cultural roots”, he guarantees.
The four agencies that make up Latitud, Taba, Infinito, K&C and Procorp – award-winning and recognized companies in the universe of strategy and design in their countries – are at the forefront of actions and projects of important brands, which constantly cross borders, in search of new markets. But the success of these operations often depends on taking care of the local culture, using the correct language and preserving behavioral habits. This combination of benefits only Latitud offers.
For more information make sure to check out Latitud website.
