How empowering would it be to cause social impact with your design? Have you ever thought about mixing design, technology and food to transform the way we eat? I honestly haven't thought about this before. At least not in this impactful fashion. I didn't realize that food & design could be so interesting and important together. What comes to mind when you hear "food & design"? To me, I envision fancy, curated dishes perfectly shot on Instagram. You know, the ones that look too good to be true? Or how about those super exclusive and fancy restaurants you see on TV shows but can only dream about actually going? So it was a happy surprise to read that The Dutch Institute of Food and Design is a platform for designers working with food and its impacts on society. They instigate designers creativity to collaborate with specialists and develop alternative approaches to the food industry. We all eat. It doesn't matter what you eat, when or how much. But that is something all of us have in common. Eating. Some see food as fuel for our body. Other see food as a ritual, as a reward. It doesn't matter how you see the food industry, you do participate in it. So why not use your point of view and ability as a designer to disrupt the food sector? And don't think about that beautiful dish that keeps popping into your head while you think about this. Think about the whole food industry, the whole process behind that food you are eating. Think about how important it is. From farming to transportation, healthcare to waste, there are a ton of steps involved in the process of creating our beloved food. Have you ever stopped to think about the societal and environmental challenges that surround food? Yes? No? Maybe? So this may be a good opportunity for an exercise. Next time you eat something, take a few minutes to think about it. Think about the process behind that particular morsel you are eating. Where was it produced? How was it transported to where you are? Did it cause any impact during its journey to your plate? And most importantly, do you have any ideas that could change one of those answers you asked yourself? I bet, at least once, it crossed your mind that a certain package could have been designed better. That this certain material would have made a much better to go box than the one in front of you. Or that we should be able to have a better use for some of the food waste we see. Maybe it crossed your mind that when we eat a banana and discard the peel, someone, somewhere, could have a brilliant idea for what to do with that peel. What about that little sucker peanut shell? Can we smash it and turn them into beautiful furniture? Maybe we can blend corn cobs and turn them into a natural dishware line? How about food transportation? If we could have some sort of Lyft service for trucks where rides could be shared to make transportation more cost effective and accessible? I don't know. Is any of this possible? But this kind of exercise certainly provokes a lot of thinking and how great ideas come to life. Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction. Design has different connotations in different fields. In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking. Wikipedia So you see, you don't need to be a chef or a farmer or anyone directly working inside the food industry to change things. It all starts with an idea. In case you have something related to food design in mind you can check out The Dutch Institute of Food and Design Future Food Design Awards. They are still accepting projects for the 2018 Awards. The deadline is August 12. They are looking for ideas that will change the way we see the food system. Take a look of last year's winning project. Winner 2017 - Fernando Laposse We were delighted to post about last year's winner Fernando Laposse and his awe-inspiring project dubbed Totomoxtle. Totomoxtle is a project inspired by the relationship of Mexico with its maize by creating a surfacing material from naturally coloured, native corn husks. The process is simple, the husks are flattened and glued onto veneer or MDF which can be sawed and lasercut to create tiles or marquetry for interiors and furniture. Apart from creating a sustainable material, the project also aims to raise awareness about the uncertain future of heirloom maize and the people that harvest it using traditional methods in an increasingly globalised world. Read more about Totomoxtle.
Back in October, while I scrambled to adjust to life with our new puppy, I got wind of a fresh new startup named Ollie — an online food subscription service for dogs. And with a brand and packaging as nice as this one, I needed to test it out. Here’s the pitch: for about $3/day, every two weeks Ollie delivers tailor-made food from human-grade ingredients straight to your door, formulated and portioned just for your pup, requiring no additional cooking or preparation. I was intrigued. But my interest, admittedly, had less to do with the idea of mail-order dog food, and more to do with their positively lovely brand work, done by NY-based Communal Creative. In their own words: After researching competitors in the pet food space, we realized that the market is saturated with the same type of brand language—organic textures and colors, promises of natural ingredients, and constant comparisons to wolves. We knew that personality would be a key differentiator in the visual identity, pairing it with transparency and a new point-of-view. Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions. The centerpiece of it all is, obviously, the logo — which I find incredibly charming. It’s as round and playful as my new puppy, yet simple and sophisticated enough to be taken seriously in a highly competitive space like pet food (and at $40 a shipment, that sophistication was necessary.) The orange felt vibrant and different, while the curves created a lovely rhythm with the harder edges found in each letter. I won’t say I subscribed entirely based on their branding, but between their ingredient list and a 50% off starter promo, I felt like I needed to at least give them a try. By the time I opened the first package, though, I was hooked. The shipments come packed in a refrigerated box (think: Blue Apron) with each week’s food wrapped individually. They also include a little welcome guide, a written letter with specific instructions for your dog, a washable rubber lid to keep open containers fresh, and a little plastic scoop to measure out each serving perfectly. In the weeks that followed, the boxes came with little gifts for my dog, such as bandanas, eating mats and doggy bags— all sporting the signature orange and logo. The mark looks really great embossed on the merch, and stands out confidently in a space filled with green plastic bags & brown paper. Overall, Ollie’s done well to make itself feel like a premium service. But nothing’s perfect. I have to mention: the only snag I hit along the way is that Finn (my dog) didn’t seem to take to the first batch of food (we ordered the beef,) but after a quick exchange with a lovely rep named Whitney, we were on our way to chicken-filled bliss. Well, that, and these darn illustrations just don’t *quite* seem to fit in with the rest of the brand. They felt a little delicate, and possibly artifacts from a previous iteration. It’s little noticeable, but hey, it’s not a dealbreaker. Overall, 9/10. Would buy again. Mostly because of the branding. But not entirely.
Our friends from Peak Design is launching their travel line today! Through Kickstarter, you will be able to get your hands on the latest Travel Backpack 45L, camera cubes, packing cubes and more. I personally found the backpack to be looking quite stunning, can't wait to get our hands on for a review. What is your go-to backpack in terms of bringing your gear for traveling? Make sure to check out the gallery, you will get a sense of the sizing of the backpack itself. In their words The hero of the Travel Line is the Travel Backpack 45L, a carry-on-sized backpack that boasts a collection of best-in-class travel functionality. In addition to full rear access for easy packing, the bag features dual side access, top access to laptop/tablet, and a dedicated front-access organization panel for smaller items. Beefy shoulder and waist straps stowe instantly beneath a magnetically sealed back pad. Expansion zips allow the bag to grow to 45L check-in size, while an innovative compression snap system shrinks the bag down to a 35L daypack. Thoughtful details include 360-degree grab handles, a duffle/luggage carry handle, theft-deterrent zips, hidden passport pockets, a soft-lined sunglasses pocket and tuck-away external carry compression straps. The Travel Backpack comes with a weatherproof 400D nylon canvas shell made from 100% recycled plastics and available in black or sage colorways. Peak Design, the leader in crowdfunding and best-in-class carry solutions, is proud to unveil the first products in their Travel Line: the Travel Backpack 45L and complete system of Packing Tools. With a focus on versatility, organization, and access, the Travel Line aims to satisfy a simple design directive: no two trips are the same, so the best luggage should adapt to them all. More Links Support Peak Design via Kickstarter Learn more about Peak Design Here it is...Travel Backpack 45L Camera Cubes Accompanying the Travel Backpack is a feature-rich system of Packing Tools that provide endlessly customizable organization and protection of clothes, shoes, toiletries, tech items and photo/video gear. Designed to fit perfectly in Peak Design travel bags, each cube or pouch offers easy access, thoughtful organization, durable materials and a consistent aesthetic cleanliness. Packing Cubes Each Packing Tool was designed from the onset as a standalone product, intended to push their respective category forward with unique patterns, features and innovation. Art Viger, Lead Designer at Peak Design, commented on the system: “When you travel, the things you carry become your home on the road. Each and every one of the pouches and cubes are designed to work as a fluid ecosystem that can be easily re-configured for any type of trip.” Tech Pouch Wash Pouch Photo Gallery About Peak Design Since 2010, Peak Design has been building innovative carry solutions with a simple overarching design directive: make the best things. The idea for our first product was born on a motorcycle trip through Southeast Asia and has since expanded to include a cross-functional ecosystem of bags, pouches, slings, straps, and clips. We’ve won applause along the way, but we’re most proud of the fact that we’re 100% crowdfunded and 100% employee-owned. We’ve raised $15.6 Million through 8 Kickstarter campaigns, allowing Peak Design to stay investor-free and focused on the things that matter most: designing great products, fostering happy employees, and taking care of our customers and the natural environment. Learn more about Peak Design
Boldly going where no TV stick has gone before. In the war for our attention in the living room, Roku’s become a household name. Well known for their sleek set-top boxes, sticks, remotes & TVs, Roku’s been a driving force behind much of our steady stream of Hulu & Netflix binging. But unlike Apple, Google, and Amazon, they hadn’t yet ventured into the audio spectrum of our entertainment systems – until this week, anyway. With the Roku TV Wireless Speakers, Roku’s aiming to simplify the home theater experience. Simply plug them in, follow some on-screen prompts on your Roku TV, and you’re all set. It’s a dream setup for anyone that’s looking to improve the audio quality of their smart TV, but without going through the hassle of a higher-end sound system. And for $149 (or $199 once the “presale offer” ends on 7/23) it’s comfortably within the territory of an affordable upgrade to your living room. A notable feature for these speakers is their ability to stream audio, wirelessly, in real-time from your TV. Anyone who owns a Chromecast + Google Home, Apple TV + HomePod, or Amazon Fire Stick + Alexa will tell you: It’s a real drag that they’re unable to replicate this seemingly table-stakes feature. Roku skirts around these hurdles by leveraging their own Roku Connect platform to keep the software and hardware working smoothly together. And yes, it also supports Bluetooth. Speaking of hardware, I’ll be honest – they’re ... fine. They’re black speakers with some plastic. Cheers. Sure, I’ll admit, I appreciate the lack of overt branding or chrome, but I don’t think Roku’s going for any design awards with these. This set of speakers is really looking to scratch a pretty specific itch: Folks who just want better sound than their TV, that works wirelessly, and doesn't break the bank. If that sounds like you, (and you’re already running some Roku hardware,) then I think you may have found yourself a winner. Check out all the info over at Roku.com
I am personally quite excited to share this exhibition currently happening right now at the Mori Building, more precisely in Roppongi, Minato. In this exhibit and as I quote: "MORI Building DIGITAL ART MUSEUM: teamLab Borderless present a borderless world that visitors can explore freely without following routes". Just to give an idea, you will experience about 50 interactive artworks, some completely new, in a huge 10,000 sqm area with five zones. The interactive artworks have no borders separating them from the other works. Some extend beyond their installation rooms and into the corridors, some overlap with other works and some even fuse with other works. Since there are no boundaries, the immersive works keep the boundaries between people in a state of continuous flux. Visitors physically enter and explore the works as well as experience interactions with other visitors. The result is a totally new kind of interactive digital art experience the likes of which cannot be found anywhere else in the world. The digital art museum will feature approximately 50 interactive artworks, some completely new, in a huge 10,000 sqm area with five zones. The interactive artworks have no borders separating them from the other works. Some extend beyond their installation rooms and into the corridors, some overlap with other works and some even fuse with other works. Since there are no boundaries, the immersive works keep the boundaries between people in a state of continuous flux. Visitors physically enter and explore the works as well as experience interactions with other visitors. The result is a totally new kind of interactive digital art experience the likes of which cannot be found anywhere else in the world. More Links Learn more about teamLab Borderless Video About teamLab teamLab (f. 2001) is an art collective, interdisciplinary group of ultratechnologists whose collaborative practice seeks to navigate the confluence of art, science, technology, design and the natural world. Various specialists such as artists, programmers, engineers, CG animators, mathematicians and architects form teamLab. teamLab aims to explore a new relationship between humans and nature, and between oneself and the world through art. Digital technology has allowed art to liberate itself from the physical and transcend boundaries. teamLab sees no boundary between humans and nature, and between oneself and the world; one is in the other and the other in one. Everything exists in a long, fragile yet miraculous, borderless continuity of life.
Let's take a look at this unique project by Hiné Mizushima who is (in his own words) Slow Crafter, Needle-felter and Illustrator based in Vancouver, BC in Canada. We are looking at his Kogin embroidered insect brooches he worked on for a group exhibition happening right now in Osaka, Japan. What is Kogin? It's a traditional quilting method of Aomori's Tsugaru region, where its characteristic is the beauty of its design. As you can see in the following, it's an art and we can definitely appreciate its creativity. Kogin embroidered insect brooches for a group exhibition, The Kingdom of Specimens at ranbu gallery (2nd floor) in Osaka, Japan, opening June 20th, 2018! I used some of my hand-dyed Kogin fabrics and most of my hand-dyed Kogin threads for the brooches, and I also used tiny Japanese glass beads for the details. More Links Learn more about Hiné Mizushima Follow Hiné's work on Behance
We would like to introduce a cool project that launched today on Kickstarter coming from the makers of Hidden Time Watch. Now they are back and introducing Order. They have partnered with we partnered with graphic designers Hamish Smyth and Jesse Reed. You must have heard about their well-known projects like the Standards Manual, the reissue of NYCTA Graphics Standards Manual when they were at Pentagram. Following their departure, the duo team opened the only bookstore in New York specializing in graphic design (would love to visit!) and it sits right in front of their design office, Order. In their words Now, Anicorn is continuing their journey in New York City—the location chosen by backers of their first campaign on Kickstarter—and partnering with graphic designers Hamish Smyth and Jesse Reed to create the next The Trio of Time timepiece—“Order.”. Anicorn Watches Last year, they have launched The Trio of Time, a collaboration where we visit three different cities around the globe to partner with local designers and explore their perception of time. They are thrilled to introduce our newest collaboration—"Order"—a timepiece inspired by New York City. More Links Learn more about Anicorn Watches Follow Anicorn Watches on Instagram How to read the time Order has no watch hands. Instead, the entire watchface is perforated with an ascending number of dots, which rotate to align with the frame and tell the time in 15 minute intervals. The designers hope to inspire the wearer to not worry so much about the exact time; instead, to focus on the world around them. The 40mm case is designed for both men and women. Order runs on a Ronda 512 Swiss Parts Movement. The watch has a 316L stainless-steel enclosed casing, available in black or silver. The casing is ultra thin—only 8.7mm. All straps are interchangeable with TTT#1—Hidden Time Watch—thanks to the smart docking system. Introducing Order, a timepiece inspired by NYC
I am a fan of industrial design projects, especially conceptual ones. Most of the time this projects illustrate quite well the whole of the designer that is to try to solve a problem in a creative way. Jaehyuk Lim, a designer from South Korea shared this awesome idea/concept of a electric skateboard that carries the Nike brand. I used to be a skateboarder and I never got really interested in the electric trend, however this one is simple enough that would probably change my mind. A lot of people are using the personal mobility, but when you're not using personal mobility, it's very hard to carry around. I designed the personal mobility device, which is easy to carry and charge at the same time. Industrial Design Problem Most boarders carry their boards by hand when they're not using them. Ideation & Sketches Solution: Electric Cruiser Board Cruiser Backpack
Earlier this week, we have shared the awesome new product by Microsoft with the Hub 2. Today, they introduced another product but more specifically for gamers with disabilities which is makes it even more inspiring with great admiration for them to go down with this initiative. I would be highly intrigued to give it a try myself. You just gotta love it when brands cares of accessibility for everyone and props to everyone from Microsoft who have worked on this project. It's a nice to be involved with technology. Designed primarily to meet the needs of gamers with limited mobility, the Xbox Adaptive Controller is a unified hub for devices that help make gaming more accessible. Connect external devices such as switches, buttons, mounts, and joysticks to create a custom controller experience that is uniquely yours. Button, thumbstick, and trigger inputs are controlled with assistive devices (sold separately) connected through 3.5mm jacks and USB ports. Get a glimpse More Links Learn more about Xbox Adaptive Controller Read more via Microsoft Story Labs Xbox Adaptive Controller
Technology has come to an era where users are quite demanding of what they want in terms of size, performance, features and etc. The best example would be about our beloved smartphone, there is a long list of demands to tackle for companies in order to create the perfect smartphone. How about if all this demanding generated into an addiction? How many of us (including myself) use our smartphone before bed? Let's take a look at this concept that I would love to see on the market, a smart sleep aid designed by New York-based Industrial Designer Jay Kim. Jay did a stellar job on this project and I would like you guys to put a close attention to the process, especially on the research. It's quite an accomplishment, props to Jay! Smart Sleep Aid that work with Google Assistant More Links Learn more about Jay Kim Industrial Design
We have featured the work of PDF Haus before on ABDZ. Now they are back with this cool concept (I presume) of what would look like today if they were redesigning the 1974 Minolta XL 400. It was a Super 8mm film camera that actually uses film cartridges! The team from PDF Haus decided to make this into a project with a question about: "What would this 20th-century filming device could look like today." As a result, they didn't change the essence of the previous design, they just made it more friendly. Would you buy one if it was available on the market? The project was carried out while envisioning how it would appear if a filming device of the 20th century is reborn as a 21st-century camcorder. More Links Learn more about PDF Haus Follow the work of PDF Haus on Behance Industrial Design
Currently in the beautiful city of Amsterdam to cover the launch of the next step for LYNK & CO, we have witnessed their experience back to Berlin. Now we are here in a city where everything is about their artistic heritage, elaborate canal system and narrow houses with never-ending #straightfacades. I really like it here, you won't be surprised seeing people taking selfies and sharing a kiss. This is how Amsterdam has its own beauty. With that same charming effect, LYNK & CO has a strong forté at creating launch events that will activate all your senses into a seamless experience. Let's just say they put up an amazing show to introduce us to the most "shareable and ultra-connected" car, the 02. In their words, It's not about the power of the car anymore. It's about changing mobility forever, what they mean by that? Well, it will be more than your traditional car dealerships, think of urban-located brand boutiques located for which where their first store will be in Amsterdam. Embracing the same philosophy they stand for, they will also tour Europe with what they called: "Offline Stores", I love how this company goes ahead at pushing us to buy cars directly online, ditching our car keys and instead unlock cars using our phones, enhancing our car ownership to allow car-sharing through an app, and pay your car through a subscription that will kind of remind you of your phone bills. This is where they are headed, this has been again an incredible experience as we look forward to 2020 when sales will start in Europe. Dank je LYNK & CO! In their words In Amsterdam today, the third model in LYNK & CO's stunning line-up of cars. 02 was revealed at an urban adventures themed launch party in the Netherlands's Capital.edc As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our HQ in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanities. - Alain Visser, LYNK & CO Senior Vice President Meet LYNK & CO 02 More Links Learn more about LYNK & CO Follow LYNK & CO on Instagram There is more The first European store will open in Amsterdam, quickly followed by new locations in Barcelona, Berlin, Brussels and London as the first cities adopted the brand. These "Offline Stores" will be located in central fashion districts as easy-to-navigate, sociable and fun brand boutiques. Supporting the city stores in Europe will be the online store at Lynkco.com. The Reveal (Photo Gallery) About LYNK & CO LYNK & CO is a brand from Geely Auto Group, a subsidiary of Zhejiang Geely Holding Group – the owner of Volvo Cars and London Taxi Company. Geely Auto Group is one of China’s largest car manufacturers. More Links Learn more about LYNK & CO
We have just received a teaser of the upcoming LYNK & CO Model 02, we will be covering the global reveal in Amsterdam. You will be able to follow the coverage with ABDZ on Instagram. For those you have never heard of LYNK & CO, it's an automaker under the company called Geely who also includes companies like: Volvo and Lotus. You can check out our previous LYNK & CO articles live on ABDZ Model cars? Yes, please 📸 #lynkco A post shared by Lynk & Co (@lynkco) on Mar 24, 2018 at 1:10pm PDT More Links Learn more about LYNK & CO Follow LYNK & CO on Instagram LYNK & CO O2 Teaser
We love Industrial Design on ABDZ especially when it's related to a product. We are sharing a product today that is rocking hard on Kickstarter and it's called the by Ministry of Supply. What is it? How about a functional, great-looking, everything-proof, voice-controlled jacket that learns and automatically heats to your optimal temperature. That would be great right? I just can't think enough of wearing this jacket on a very cold day in Canada when it's around -20C/-4F. It's definitely an interesting product and you should check them out their project on Kickstarter. In their words We launched our company just 5 years ago right here on Kickstarter. Since the beginning, we've taken a scientific approach to design, so we can invent clothing that’s both comfortable and makes you look great. Today we're taking that approach to the next level, with the Mercury Intelligent Heated Jacket — outerwear that's voice controlled, built for anything, automatically heats to the right temperature, and learns your behavior to get better over time. More Links Support them on Kickstarter Some Features Voice-controlled Intelligent Heat Durable and everything-proof Beautiful & funtional Ready to go Cozy heat on demand At the core of Mercury are three carbon fiber heating elements that heat all at once, strategically placed to disappear into the jacket. At just 100g, flexible, and 1mm thin (that's thinner than a dime), you’ll barely notice the heaters. These heaters can deliver 10 watts of heating power nearly instantaneously, reaching up to 135ºF/57ºC, the same temperature as a cup of coffee. Mercury creates a microclimate for your body using real-time reactive and proactive heating to constantly adapt heat and optimize your body temperature. Using the accelerometer, body temperature, and outside temperature, Mercury triangulates the perfect amount of heat, so you don't have to worry about overheating. Because of the Mercury's machine learning capability, the more feedback you give it, the better it gets and automatically learns your preferences. And more... Clean & Sleek Waterproof Odor-free Dynamic Stretch Cozy hands Wireless charging Travel friendly and machine washable Product Gallery More Links Support them on Kickstarter
The mighty folks from Mission Workshop recently launched their newest backpack: The Rhake. Built to tackle your daily life from work, play and night exploration; you can carry most of your tech including your laptop, iPad, phone, chargers, keys and of course a water bottle. Coming as a perk of being a Mission Workshop backpack, it comes also with a two-layer weatherproof construction to keep your gear safe and dry. The shoulder straps are equipped with two Arkiv rails for attaching small accessories, such as weatherproof smartphone pouches which can be found in the Add Accessory slider above. Available in black, olive and dark grey colours, which one will you choose? Like all Mission Workshop backpacks, The Rhake is built with two-layer weatherproof construction to keep your gear safe and dry. For added versatility and customization, the shoulder straps are equipped with two Arkiv rails for attaching small accessories, such as weatherproof cell phone pouches which can be found in the Add Accessory slider above. More Links Learn more and shop on Mission Workshop at missionworkshop.com Learn more details about the Rhake Backpack Follow Mission Workshop on Instagram The Rhake Gallery Video
Dae-hoo Kim shared this beautiful industrial design project for a wall clock titled the Color of Time. The concept of time is like a numerical representation of a moment. Our time is flowing, time and light are most closely related. Through this design, I wanted to express the continuous change of light with the clock. As the hour hand rotates, you will see a palette that visualizes the light. It shows emotions for the time and continuous light changes during a day. Along with this, even though it is not expressed as a number, it is possible to know intuitively the time through the color of the hour hand, thereby achieving a minimal expression of time. 2017 Norman Zammitt, Blue Burning, 1982 at SFMOMA Industrial Design process While the hour hand rotates 360 degrees for 12 hours, the internal color palette rotates 180 degrees. I have structurally considered the characteristics of a watch that will have two different lights for a specific time point (AM and PM) for 24 hours a day. 23 : 30 19 : 20 13 : 50 For more information and to check out more industrial design projects by Dae-hoo Kim make sure to visit his Behance profile at https://www.behance.net/abledavid
About a year ago, we went to the international car launch of LYNK & CO in Berlin, Germany. They are now releasing their first car in China, the Model 01 (shown in the gallery). Designed and engineered in Sweden, the Model 01 went to pre-sale on November 17th. 6000 cars were sold in less than three minutes, this is the fastest selling SUV in the World. Bringing their brand with connectivity with a sharing function and the world’s first in-car share button, to wireless charging and a dedicated LYNK & CO apps store. In their words LYNK & CO has abandoned the traditional automotive concept of base models, entry points and endless options lists. Inspired by fashion and technology, trim levels and optional extras have been replaced with a simple selection of fully equipped, one price collections: We announced the birth of Lynk & Co almost exactly one year ago. Now, just 12 months later, we start sales of our connected and shareable 01 SUV in record fashion. Online we have replicated the in-store experience and simplicity of choice with our unique ‘explorator’ carousel. Just stop on the car you like and subscribe online – it’s as simple as that, as Chinese customers have proven during our pre-sale event. Designed and engineered by an international team in Gothenburg, Sweden, Lynk & Co has a European heart and soul, and a refreshing approach to the automotive sector as a new urban mobility brand. Personalised services, an open API (Application Programming Interface – the first in automotive to be ‘open’), unrivalled connectivity, vehicle sharing, ecommerce, simple, subscription-based ownership, and the first dedicated app store for cars – these are the key offerings of Lynk & Co. More Links Learn more about LYNK & CO at lynkco.com LYNK & CO Model 01