Fugitiva, a design studio based in Mexico, has recently created an innovative branding project for Becoming, an architecture and interior design studio based in Santo Domingo, Dominican Republic. The branding features a unique logotype with organic lines that express the brand's core of constant transformation and seeking of innovation.
The logotype created by Fugitiva is a perfect representation of the art and architecture conceived by Becoming. The minimalist aesthetic where form follows function is showcased through the narrow and geometric typography used in the logotype, based on the Archivo typeface. The typeface adds a sense of balance and harmony to the design, complementing the overall look and feel of the brand.
The color palette used in the branding project is integrated with gray tones and a green accent. The grays that go from dark to light give balance and space to the composition, while the green works as a highlight resource. The green accent adds a touch of freshness and vitality to the overall look, perfectly complementing the organic lines of the logotype.
The entire branding project is a perfect reflection of Becoming's core values and vision. The logotype, color palette, and typography work together seamlessly to create a unique and cohesive brand identity. Fugitiva's attention to detail and design expertise are evident in every aspect of the branding project.
In conclusion, Fugitiva's branding project for Becoming is a prime example of how a well-designed brand identity can help communicate a company's values and vision. The use of organic lines in the logotype, combined with a minimalist aesthetic, creates a strong brand identity that is both modern and timeless. The color palette perfectly complements the overall design, adding balance and depth to the composition. Overall, the branding project is a testament to Fugitiva's design excellence and creativity, and it is sure to help Becoming stand out in a crowded marketplace.
Branding artifacts
