Explore the unique branding and visual identity of Magically, designed by Diego Bolgioni, balancing technology and human connection.
In a world where technology and human relationships intertwine, Magically presents a branding project that emphasizes this synergy. Designed by Diego Bolgioni, this innovative visual identity serves both national and international businesses, demonstrating how crucial it is to balance technology with human connections.
Magically's rebranding journey began with a deep understanding of the brand’s core values and functionality. Bolgioni's approach was to maintain the brand’s integrity while modernizing its visual identity. The result is a design that speaks to both the technological advancements and the essential human elements of the brand.
A standout feature of this project is the clever use of a common AI icon, which Bolgioni transformed into the letter 'M' by placing it on a grid. This not only creates a visually appealing logo but also subtly reinforces the brand’s connection to technology. The design’s geometric precision and simplicity make it versatile and memorable, a perfect representation of Magically's mission.
Commissioned by VOR Inteligência Coletiva, this project showcases how a thoughtful redesign can elevate a brand's presence. The new visual identity is technically functional and aesthetically pleasing, ensuring that Magically remains relevant in a rapidly evolving market.
By focusing on both the technical and human aspects, Bolgioni has crafted a brand identity that resonates on multiple levels. This project serves as an excellent example of how design can bridge the gap between technology and human interaction, creating a "magical" experience for users and clients alike.
Magically’s new branding is a testament to the power of thoughtful design. It highlights the importance of maintaining brand integrity while adapting to modern trends. This project not only meets the growing needs of businesses but also reinforces the timeless value of human relationships in the digital age.
Branding and visual identity artifacts
For more information make sure to check out Diego Bolgioni website and on Behance.
