LUE is a modern supplement branding project by Yuliia Hrabynska that captures a bold, Gen Z-focused aesthetic through vibrant color palettes and striking typography.

The visual identity for LUE departs from traditional health and wellness tropes, favoring a fresh and confident approach to packaging design. This supplement branding strategy centers on high-contrast layouts where large-scale letterforms serve as the primary visual mass. The use of a vibrant neon green against deep blacks and clinical whites creates a sense of energy and efficacy that resonates with a younger demographic.

Supplement Branding for a New Generation

In this packaging design, the hierarchy is meticulously managed to balance brand presence with essential product information. The supplement branding utilizes a modular system that scales across various product formats, maintaining a consistent look while allowing for flavor and function differentiation. Material choices, evidenced in the high-quality 3D renders, suggest a premium yet accessible product that fits seamlessly into a modern lifestyle.

Hrabynska’s work on this supplement branding demonstrates how a clear focus on a specific mindset can drive a cohesive and impactful brand experience. The authentic concept behind LUE reflects a deeper understanding of contemporary consumer desires for transparency and bold expression in the wellness space. By prioritizing scale contrast and a limited but powerful color story, the supplement branding achieves a memorable presence in a crowded market.

For more information make sure to check out Yuliia Hrabynska on Behance.

Gen Z collagen supplement packaging design