Apo Branding shared an UX project calle SURREAL featuring a beautiful visual design work. The project responds to a full-service virtual event marketing and production company. It helps clients rethink events, environments, and experiences “ virtually” from strategy to creative, design to execution, outcome to analytics.
The search was established in the semantic conceptualization of the digital and its behavior as a resource, form, implementation, and functionality. The development was inspired by darkness and its heterogeneous behavior on its assimilation. Darkness engages with different receptors in different ways, at different speeds but it is always the same element, light. The result is a brand of innovation based on our surrealism model. It represents an open system that behaves from its elements in a versatile and limitless way. The language displays dark colors like this palette, great fonts to emphasize modernity and clean layouts in coexistence with multiple possibilities of use.
SURREAL provides a virtual landscape for new experiences, enabling audiences to connect, create, collaborate and celebrate in entirely new ways.
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