We have to say that Nintendo is always trying to innovate or at least be different. They saw the shift of how people play games, more and more on mobile devices, and created the Nintendo Switch.
Dae-hoo Kim shared this beautiful industrial design project for a wall clock titled the Color of Time. The concept of time is like a numerical representation of a moment. Our time is flowing, time and light are most closely related. Through this design, I wanted to express the continuous change of light with the clock. As the hour hand rotates, you will see a palette that visualizes the light. It shows emotions for the time and continuous light changes during a day. Along with this, even though it is not expressed as a number, it is possible to know intuitively the time through the color of the hour hand, thereby achieving a minimal expression of time.
Norman Zammitt, Blue Burning, 1982 at SFMOMA
Industrial Design process
While the hour hand rotates 360 degrees for 12 hours, the internal color palette rotates 180 degrees. I have structurally considered the characteristics of a watch that will have two different lights for a specific time point (AM and PM) for 24 hours a day.
23 : 30
19 : 20
13 : 50