We love seeing big brand identity redesigns and today Dropbox just announced the biggest change in their decade of history. The change wasn't subtle and I'd definitely say that it was for the better.
Today we bring to you another great project illustrating the creative process behind visual identity and visual guidelines. The project is for the Investhaus and it was created by IndustriaHED, a branding studio based in Porto Alegre and Denver specializing in branding, art direction and graphic design. We deconstruct the logo for Investhaous and one of the coolest elements behind this particular design is the level of detail in the sketches and the translations from the paper to the screen.
For more information visit http://www.industriahed.com/