Lotta Nieminen's Whimsical Brand Identity for Maisonette.com

We fell for Lotta Nieminen's whimsical brand identity work for children’s e-tailer Maisonette.com, a site offering curated selections of the best children’s brands on the market. The site was founded by Vogue alumni Sylvana Durrett and Luisana Mendoza Roccia and stocks hundreds of coveted brands in one convenient, stylish online home. We particularly adore how the symbol – a nod to the definition of maisonette and its initial "M" – can be paired with the logotype or detached to work as a secondary logo for maximum flexibility. We're really digging Lotta's work and it's no surprise this isn't the first time the talented designer's efforts have wooed us here at Abduzeedo

As a high-end destination for all things children, the visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. A colorful doodle pattern is the hero in a joyful visual identity elevated with gold foil and a vibrant blue throughout implementations. 




Lotta Nieminen Studio is an award-winning graphic design, art direction and illustration studio, creating holistic visual solutions for clients across discpilines. Passionate about finding the best tools to execute content-driven visuals, the studio works as a creative partner in all aspects branding, bringing visual identities to life through thoughtfully crafted printed and digital implementations.

Originally from Finland, Lotta Nieminen studied graphic design and illustration at the University of Art and Design Helsinki and the Rhode Island School of Design, before founding her New York based studio in 2012. She has been nominated for Forbes magazine’s annual 30 Under 30 list, the Art Directors Club Young Guns award and Print magazine’s New Visual Artist, and has given talks at conferences and educational institutions across the United States and Europe.

Download our mobile app

Try our new iPhone and iPad app

Brought to you by