Currently in Sweden, I had the honour to assist earlier today to the World Premiere of the new Volvo V60, right in the heart of Suburbia of Stockholm.
Currently in the beautiful city of Amsterdam to cover the launch of the next step for LYNK & CO, we have witnessed their experience back to Berlin. Now we are here in a city where everything is about their artistic heritage, elaborate canal system and narrow houses with never-ending #straightfacades. I really like it here, you won't be surprised seeing people taking selfies and sharing a kiss. This is how Amsterdam has its own beauty. With that same charming effect, LYNK & CO has a strong forté at creating launch events that will activate all your senses into a seamless experience. Let's just say they put up an amazing show to introduce us to the most "shareable and ultra-connected" car, the 02. In their words, It's not about the power of the car anymore. It's about changing mobility forever, what they mean by that? Well, it will be more than your traditional car dealerships, think of urban-located brand boutiques located for which where their first store will be in Amsterdam. Embracing the same philosophy they stand for, they will also tour Europe with what they called: "Offline Stores", I love how this company goes ahead at pushing us to buy cars directly online, ditching our car keys and instead unlock cars using our phones, enhancing our car ownership to allow car-sharing through an app, and pay your car through a subscription that will kind of remind you of your phone bills. This is where they are headed, this has been again an incredible experience as we look forward to 2020 when sales will start in Europe. Dank je LYNK & CO!
In their words
In Amsterdam today, the third model in LYNK & CO's stunning line-up of cars. 02 was revealed at an urban adventures themed launch party in the Netherlands's Capital.edc
As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our HQ in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanities. - Alain Visser, LYNK & CO Senior Vice President
Meet LYNK & CO 02
There is more
The first European store will open in Amsterdam, quickly followed by new locations in Barcelona, Berlin, Brussels and London as the first cities adopted the brand. These "Offline Stores" will be located in central fashion districts as easy-to-navigate, sociable and fun brand boutiques. Supporting the city stores in Europe will be the online store at Lynkco.com.
The Reveal (Photo Gallery)
About LYNK & CO
LYNK & CO is a brand from Geely Auto Group, a subsidiary of Zhejiang Geely Holding Group – the owner of Volvo Cars and London Taxi Company. Geely Auto Group is one of China’s largest car manufacturers.
- Learn more about LYNK & CO