Nike: Make It Paris

User Experiences aren't only for the subject of the Web. It's also built for everything around you and some you barely noticed it at all. Building a great user experience is creating a memorable moment for the user so the flow is enjoyable and simple. For one of the best cases to test this theory are the  In-Store Interactive Experiences. Shopping is a common action for most of us BUT creating an experience is definitely a challenge. We are taking a closer of Jonathan Da Costa's Make It Paris project, hope you will enjoy!

Each item is created on purpose with a dedicated flocking and embroidery system, delivered with a personnal souvenir ticket. Extending the experience, an exclusive photobooth installation provides a fun and playful way to share the moment on the popular social media platforms.



About Jonathan Da Costa

Jonathan is a designer & art director based in Paris, France. Focusing his work on user experience and interaction, Jonathan build digital products, also installations for people and brands.

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Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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