Some of us might think that Branding is going to the same direction as Print where the Digital World is taking over things.
User Experiences aren't only for the subject of the Web. It's also built for everything around you and some you barely noticed it at all. Building a great user experience is creating a memorable moment for the user so the flow is enjoyable and simple. For one of the best cases to test this theory are the In-Store Interactive Experiences. Shopping is a common action for most of us BUT creating an experience is definitely a challenge. We are taking a closer of Jonathan Da Costa's Make It Paris project, hope you will enjoy!
Each item is created on purpose with a dedicated flocking and embroidery system, delivered with a personnal souvenir ticket. Extending the experience, an exclusive photobooth installation provides a fun and playful way to share the moment on the popular social media platforms.
About Jonathan Da Costa
Jonathan is a designer & art director based in Paris, France. Focusing his work on user experience and interaction, Jonathan build digital products, also installations for people and brands.
For more information: http://www.jonathandacosta.com.