Facialteam, a facial feminization clinic that caters to the transgender community, has launched The Foundation, a long-term social responsibility project. The Foundation serves as the third pillar of Facialteam's vision and seeks to support the transgender community's social needs by promoting respect, dignity, gender equality, and inclusiveness. That was the context for the logo design and brand identity project.
The Foundation's mission is to raise awareness of the challenges faced by the transgender community and support actions that foster dialogue, education, and information. As a welcoming and open logo design and brand, the Foundation uses flexible and intense visuals to create an approachable yet assertive positioning. This visual identity comprises a wide color palette, a set of shapes that can be combined to achieve various compositions, and photography.
The Foundation's logo design and brand identity is a powerful representation of its values, with a focus on inclusivity, diversity, respect, and love. Its visuals interact harmoniously to create a message that resonates with not only its primary audience but also the general public.
The brand's flexibility allows it to adapt to a wide range of communications, from print to digital, enabling it to connect with its target audience in diverse ways. This adaptability is critical for a brand that aims to create a dialogue and foster education on a sensitive issue.
By supporting and promoting respect and inclusiveness, The Foundation positions itself as a brand that stands for more than just its services. It highlights Facialteam's commitment to supporting the transgender community and creating a more inclusive society.
Logo design & brand identity artifacts
Credits
- Creative Direction Nuno Tenazinha
- Project Management Marta Gouveia
- Brand Strategy Isabel Evaristo
- Brand and Graphic Design Brígida Guerreiro
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