In a symphony of sound and design, FAY, has orchestrated a captivating branding and visual identity for Lobe, North America's inaugural spatial sound studio. Leaning into Lobe's rich auditory tapestry, Fay's design translates the unseen ebb and flow of sound into an equally immersive visual narrative.
Lobe, a harbinger of 4DSOUND technology, sweeps its visitors into a sonic voyage. From ceiling to floor, speakers paired with custom vibroacoustic panels transform the studio into an aural landscape where the sounds of meditations and wellness events resonate. Yet, the challenge was to visually encapsulate this very auditory experience.
Enter Fay, the maestro of design, armed with an innovative solution: a custom generative software. The software animates each letter in 'Lobe', empowering them to move independently, mimicking the sound's organic migration across the studio. The outcome is a dynamic, shape-shifting wordmark that visually echoes Lobe's core ethos.
But Fay's design does more than just look good. It gives Lobe a digital agency: a source of autonomy to rapidly generate brand and event-specific assets. Through advanced algorithmic systems, this tool can weave an almost infinite variety of logo variations, both static and animated. In a seamless fusion of technology and design, the logo can sync live with the studio's sound, creating a real-time visual performance on their website, mirroring the studio's immersive experiences.
Fay's design for Lobe is a visual overture that resonates with the studio's unique auditory narrative. It showcases how an innovative fusion of technology and aesthetics can create a brand identity that's not just seen but also felt. Fay has amplified Lobe's brand volume, orchestrating a visual identity that dances to the rhythm of its sonic heart.
Branding and visual identity artifacts
For more information make sure to check out FAY’s website
