by abduzeedo
A dive into the Nôma Ceno project, exploring its unique branding and scenography that transforms spaces into experiences.
The world of design is always evolving, and it's exciting to see how different fields are starting to blend. Nôma Ceno is a perfect example of this, as it's a project that combines scenography with a powerful, immersive branding and visual identity. The entire project is the "scenographic voice" for the Nôma brand, focusing on creating experiences that go beyond traditional architecture.
The designer behind this work is Rebecca Arnaud, an expert with over eight years of global experience who has worked with clients in places like China, London, and Canada. Her approach is driven by a desire to turn stories into visual expressions, finding a balance between bold choices and genuine authenticity. This philosophy is evident in every detail of the Nôma Ceno project.
At its core, the design is based on a modular system that can be reconfigured for different environments, from large festivals to smaller corporate events. This flexibility keeps the scenography from being static, allowing it to adapt to each event's specific needs. Visually, the project features sharp geometries, bold lines, and vibrant contrasts to create an immediate sense of presence and impact. The careful combination of structure, materials, and atmosphere is meant to shape how people feel within a space.
The project's brand identity is just as intentional. It uses a clean, modern aesthetic with a focus on geometric patterns and a striking color palette. The combination of black, white, and a vibrant orange-red creates a bold and memorable look. This color and shape combination is seen across all branding artifacts, from tote bags to business cards and a digital presence. The visual elements are not just for show; they reinforce the idea that every part of the design is crafted with precision and intention.
What's particularly compelling about the Nôma Ceno work is how it proves that a brand's identity isn't just a logo or a color scheme. It's an entire sensory experience. The lighting and the rhythm of the forms work together to turn environments into immersive experiences that resonate on both an emotional and physical level. The project's slogan, "Cenografia com alma e precisão," which translates to "Scenography with soul and precision," perfectly captures this idea.
Nôma Ceno is a powerful reminder that design has the ability to completely transform our surroundings. It shows how a thoughtful and cohesive brand identity can create a lasting impression, long after the event is over. It's a testament to the power of design that is both bold and authentic.
