Red Moon Branding
Stas Myshyakov shared a branding project for Red Moon, a collective of directors, animators and illustrators based in Ukraine. The branding work is based on the analogy of the red REC indicator on movie cameras.
05.15.16
Good Design Is Long-lasting, Dieter Rams stated that on his ten principles of good design. That can be validated by looking back at old projects that we worked on as well as other people's work. For some reason I ended up browsing a project that caught my attention, it was an old one by empatía, a design studio from Buenos Aires, Argentina. They created the branding and visual identity for SdM™ and despite the almost 4 years, the work they did look as fresh as if it was done today, especially the digital examples.
Identity design for Multimarketing Company based in Mexico, operating in a global marketplace. Sdm services are highly valued by a huge number of companies because of the high quality and leading work. Our task as a branding studio was to communicate the company spirit. Following strategic steps with our client, our creative team develop conceptual themes for the brand. Focus, Perfection, Accuracy, Leadership, Innovation, Strength. The simplicity behind the brand enables high legibility and comprehension. Concise visual elements to communicate the company values and guiding concepts. The combination of a minimal environment and highly saturated brand color creates a brand with real visibility and recognition.
For more information about empatía, check out http://www.helloempatia.com/
