I really love seeing this kind of artsy set design collaboration between us artists to bring art and people together. It's just beautiful! We are taking a look at this basketball court not like the others where colours and gradients come together in vibrancy and happiness.
Noelia Lozano is a Madrid-based graphic designer and art director that specializes her work into paper craft, CGI and 3D. For her latest project, she had to put those skills in action to create a set design for Adobe at the prestigious 2017 OFFF edition. In collaboration (Art Direction) with DR Digital Agency, it must have been quite an honour to be able to create something that would have been seen by more than 4000 attendees. You should definitely check out the full project as well on her Behance.
Noelia Lozano a freelance graphic designer and art director based in Madrid, Spain. Focusing her work into paper craft, CGI and 3D; we've seen her work before on ABDZ, you should follow her work on Behance.
Adobe at OFFF 2017 branding imagery, I was reach to design the visual Imagery campaign for Adobe at OFFF 2017 creative festival in Barcelona at Museo del Disseny. OFFF festival has become one of the most popular creative and design event across Europe, with more than 4000 assistants for all over the world. The main task was to develop a bold visual imagery to be used for the campaign on different applications as well as design the stands for Adobe at the festival, two main different areas where the participants to the event could explore new senses with Adobe, becoming their experience at the festival unique and memorable.
The references that DR Digital Agency, the agency in charge of the art direction, used for the style and art direction was a colorful, tactile and bold graphic… kind of memphis style.