Squarespace - Build it Beautiful


Mixing analog with digital always works. Despite the advances in technology and the tools that help us to recreate and emulate diverse effects, there's nothing like using the materials to get the assets and textures you need. The branding project created for Squarespace New York by Pawel Nolbert and Karol Kolodzinski is a great example with a beautiful outcome. We're really digging the mixing of paint splatters to recreate the Squarespace logo and different assets for their brand.

The project consisted of two main parts: two static hi-res key art images, one logo-based and one abstract, operating within the same visual language, and an animation/bumper that featured the Squarespace logo.

Making of

  • Art Direction, Concept, Illustration: Pawel Nolbert
  • Animation: Direction, Compositing: Karol Kolodzinski
  • Reach - Project manager: Erik Attkisson


  • CCO: David Lee
  • Producer: Richard Minkoff

For more information check out http://www.sugarrhyme.com/ and http://www.nolbert.com/

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.