articles on
Be Legendary. Nike Branding Concept for Tokyo 2020
Daniele Caruso is a freelance illustrator based in Swindon, United Kingdom. He is working mainly in illustration, graphic design and branding. We are taking a look at his branding concept for Nike: Be Legendary, for the upcoming and anticipated Tokyo 2020. With the tagline "legendary", Daniele included mythological creatures to create an artistic atmosphere alongside with the colour palette that totally reminds me of Dotonbori (the bright heart) from Osaka, Japan. What do you think? Would you like this kind of visual approach if it was from Nike. More Links danielecaruso.com Behance
Art Direction: Nike RT Illustration
Let us share this beautiful collaboration for a series of an illustration entitled: Nike RT. Obviously, for NikeLab Dunk x RT Launch, they worked at creating the iconic sneaker model. With a mixture of different mediums like Photoshop, Luxology Modo, Blender 3D, Maxon Cinema 4D, and Octane. To give a shout to some of the credits, the direction was done by Ditroit. Art direction by Salvatore Giunta, Pietro Furbatto, and design by Salvatore Giunta, Cristian Acquaro, Pietro Furbatto. For anyone who appreciates the brand Nike, you will love this series! On the occasion of the NikeLab Dunk Lux x RT launch, we recreated this iconic sneaker model using distinguishing elements of contemporary pop culture, hence marking the undeniable bond between sports and the high-end street style of Riccardo Tisci. These visual reproductions were featured in "We believe in the power of love" - a short movie shot by Luca Finotti during the Dunk Lux campaign. Credits Direction: Ditroit Art Direction: Salvatore Giunta, Pietro Furbatto Design: Salvatore Giunta, Cristian Acquaro, Pietro Furbatto Modeling: Giovanni Mauro, Riccardo Bancone Lighting and Shading: Claudio Gasparollo Producer: Ada Korvafaj Director & Art Director: Luca Finotti Production Company: Section80 Producer: Luca Degani More Links See the full project on Behance Art Direction & Illustration
Celebrating the 45th Anniversary of Nike Cortez
If your're a huge Nike fan you'll love this celebrating website for the Nike Cortez, a model that was created on the 70's and since then won subtle design adjust during the decades. I have to say that all off them are so cool that I could buy today the first model and use it with no shame. Take a look that and explore the decades, also if you think you still love one of those models, maybe you can buy one of them to celebrate together. Visit: circulardev.com/nike/cortez.
Illustration: Nike Free Design
We are featuring this conceptual illustration series by Leo Natsume for a potential Nike campaign. A campaign about getting out without fear and facing your challenges. You might recognize the faces from Lebron James, Neymar and Serena Williams; gotta appreciate the texture work. Stunning work! Published on Behance, we are sharing the work from Leo Natsume. He is a designer based in Porto Alegre, Brazil, he focus his work into illustrations and UI/UX. We have featured his work before on Abduzeedo and it's always great to see his latest work. I created some conceptual illustrations (procedural drawings) for a potential Nike campaign. The project is about getting rid of your fears and facing challenges with style.
Industrial Design: Nike Advanced Training Jacket Concept
I think I’ve mentioned it before but I am a huge fan of the Nike brand. I just love how they experiment all the time with their products and material. And at the same time it’s great to see designers going down this path as well. Let’s take a look at this concept by Joseph Cooper of a Nike Advanced Training Jacket. What’s particular from this concept is the use of battery (for charging) and sensors for tracking the performance of the athlete. The attention to the details are spot-on and I can’t wait to see more from Joseph in the near future. Published on Behance is the work from Joseph Cooper who is an indstrial designer working now at Black & Decker. There isn't much about him online but what you found is definitely worth a look. It's really great to see Joseph experiment with another category like fashion for example but at the same time with also a practical aspect. Hyperion is a system of intelligent textiles and electronic components which work together to give athletes the ability to customize and adapt any garment to their needs. The jacket was designed to regulate body temperature during everyday athletic training, as well as to help athletes track and improve their performance over time.
Selected Nike Projects by Pawel Nolbert
We always love featuring the work from Pawel Nolbert, his work is always wildly impressive and refreshing all the time. Pawel has this distinctive style on how he will experience and experiment with different mediums to create new styles. Another thing I really enjoy about Pawel’s work is the choice of his colour palette, very vibrant and so elegant at the same time. For today’s feature, we are featuring the work has been doing for Nike during the course of the last couple years. I think most of us did at least once, dreamed about working with Nike. Let’s enjoy the latest from Pawel Nolbert. Here's a selection of a few projects I've done with Nike during the last couple years. Including clothing, patterns, and visuals and artwork. More information: http://www.nolbert.com.
A look inside Nike LunarEpic Flyknit Summer
A couple months back, we featured this very inspiring collaborative case study about the Nike LunarEpic Flyknit shoe campaign. Today we are featuring a comeback on this project with Tendril and Blacklist and their supreme work with the team at Nike. We are welcomed into the next level that the team brought to the table and make sure to watch the process video as well. We just can’t imagine how much freedom they had from such a big brand and how technical challenges they must have encountered. While watching the video, I just can’t help to notice how incredible is the sound. They have built a procedural noise-based curve animation tool that replicates and expand on Cinema 4D’s MoSpline. In this second phase of Nike's LunarEpic launch campaign, the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent. Watch the Process This was our sixth project with the amazing team at Nike. Working with them and Blacklist, it was our task to take Nike's creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline 'run forever'. The manifestation was a 45s film and sound design (created by CypherAudio), key print and digital 'hero' visuals, social media clips and a large-scale track and field dome installation. The process with Nike is always incredibly collaborative and exciting. From there, the macro surface knitting effects were also prototyped and build in Houdini over the course of a couple weeks and then rendered in Arnold. The bending and warping landscape sections also took quite a bit of RnD to get right. In the end, we used a blend of multiple World Machine displacements and Xgen scattering in Maya. The laser-cutting sequence also posed its own set of puzzles, which we solved in Cinema4D using an arcane stack of deformers and morphs. Credits Client: Nike Global Brand Communication Studio EP: Noah Stanik Global Brand Communication Studio Producer: Meagen Moore Global Brand Design, Running Art Director: David Brady Global Brand Design, Running Studio Manager: Denise Wild Production Company: Blacklist EP: Andrew Linsk Producer: Karen Lawler Production Studio: Tendril Co-Directors: Chris Bahry of Tendril, Tom Crate of Frame Executive Producer: Kate Bate Producer: John Szebegyinszki Storyboards: Greg Boychuk Editor: Tom Crate Pitch Concepts: Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski 3D Artists: Alasgar Hasanov, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey FX: Alasgar Hasanov, Marcin Porebski Lighting and Render: Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky Additional 3D Artists: Christian Hecht, Ben Pilgrim Compositing: Chris Bahry, Alexandre Veaux, Lorne Kwechansky 2D Animation: Leo Mateus, Marissa Godwin Music and Sound Design: John Black of CypherAudio More information: http://tendril.ca.
Nike: Make It Paris
User Experiences aren't only for the subject of the Web. It's also built for everything around you and some you barely noticed it at all. Building a great user experience is creating a memorable moment for the user so the flow is enjoyable and simple. For one of the best cases to test this theory are the In-Store Interactive Experiences. Shopping is a common action for most of us BUT creating an experience is definitely a challenge. We are taking a closer of Jonathan Da Costa's Make It Paris project, hope you will enjoy! Each item is created on purpose with a dedicated flocking and embroidery system, delivered with a personnal souvenir ticket. Extending the experience, an exclusive photobooth installation provides a fun and playful way to share the moment on the popular social media platforms. About Jonathan Da Costa Jonathan is a designer & art director based in Paris, France. Focusing his work on user experience and interaction, Jonathan build digital products, also installations for people and brands. For more information: http://www.jonathandacosta.com.
Case Study: Nike LunarEpic Flyknit
We are happily sharing a tremendous case study of the new reinvented Nike LunarEpic Flyknit running shoe by/in global collaboration with Tendril and Blacklist and more. Together, they've worked on making the teaser, launch film, and global Nike in-store installations. Sit back and enjoy one of the best projects we've seen lately on Abduzeedo. Rising from the surreal landscape of an incredible alien world, Nike's reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe. Reveal Video In Tendril's Words Together with Blacklist and a crew of otherworldly talents from around the world, we created the teaser, launch film, and global Nike in-store installations. We built an A-list team for the project that included one of our award-winning HIGH5ER studios, Frame, to co-direct. What was totally unique about the project for us was the global collaboration. Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world. In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents. We all worked together hooked up by a massive 2TB Dropbox account. The HIGH5ERS experiment of extending the collaborative spirit beyond the walls of the studio to join forces on special projects allows everyone to learn and grow while making amazing work. It also fosters new creative friendships, allows for faraway travel, and pushes everyone to make the best work possible together. Teaser Video Video Stills Process One of the biggest challenges wasn't that production was a global initiative; the challenge was mostly in creating the environment where the action takes place. Armed with photo references from Nike of Pariah Canyon in the United States (a place of insanely gorgeous flowing layers of rocks) we created an entire planet in 3D. This was no small feat–we did it by researching, experimenting, going back to drawing board some more, and then by exporting data back and forth between World Machine and C4D. Likewise, in the brand teaser film, the giant galaxy required a tonne of problem-solving. Its swirling tornado of particles took quite a bit of testing to get right. There was no way to generate it procedurally and still have the level of control we wanted. In the end, we came up with a complex recipe that combined a traditionally modelled base geometry with procedural noises and World Machine height maps that were fed through a layer shader and distorted with additional noises. Besides the amazing team who we had the pleasure of collaborating with, shout-outs to Google Hangouts, Sheets, Slack, Dropbox, continental airline travel, coffee, and beer for helping make this other-worldly experience a pain-free collaboration. Process Stills (adsbygoogle = window.adsbygoogle || []).push({}); Storyboard Launch Photos In Blacklist's Words Blacklist and Nike have taken their relationship to the next level with their latest collaboration: the Nike LunarEpic athletic shoe campaign. The campaign’s launch is anchored by a gorgeously rendered film, co-directed by creative studios Tendril and Frame with the backing of an international team of talented artists. This hero spot sees the shoe’s organic shapes and structure materialize across space and time, setting down and leaving its signature print in the dust of a far off planet. The campaign then extends into our humble Earth world, playing on giant screens in NikeTown stores around the globe, as well as heavy rotation on Nike’s social channels, where the shoe was teased in mysterious short clips before its final epic reveal at Nike’s flagship NYC store. To achieve the distinctly otherworldly look of the film, Tendril imagined the spot itself as a transmission received from deep space, a rare chance to look on as something truly new materializes from the elements before our eyes. Set in an alien landscape inspired in part by the visually stunning Pariah canyon, Blacklist and Tendril together assembled a global network of design and animation specialists to focus on each aspect of the film, which in turn were each focused on a different feature of the LunarEpic’s unique design. In the end, viewers are not only mesmerized by the journey and the transformation that takes place, but are compelled to recognize the distinct features that make the LunarEpic so remarkable. The final film was featured in New York, Berlin, London, Portland, and Tokyo. Credits Client: Nike Nike Global Brand Communications: Tad Greenough Executive Producer, Nike Brand Communication Studio: Noah Stanik Nike Producer: Meagan Moore Production Company: Blacklist EP: Andrew Linsk Producer: Karen Lawler, Alex Unick Studio: Tendril & Frame Co-Directors: Chris Bahry, Tom Crate EPs: Kate Bate, Thomas Bay HOP / Producer: Mary Anne Ledesma Producer: Louise Bejerholm Storyboards: Greg Boychuk, Gabe Sapienza Editor: Tom Crate Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann Kruetzkamp, Marco Iozzi Reveal Film: Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski Shoe Rigging & Animation: Matias Hansen Lighting & Render: Nejc Polovsak, Matt Frodsham Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim Shoe Modeling: Marek Denko Matte Painting: Bojan Zoric, Form Language Compositing: Chris Bahry, Brad Husband Teaser Film: 3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry FX: Valdemaras Dzengo, Alasgar Hasanov Light & Render: Christian Hecht, Brad Husband 2D Animation: Gabriel Rocha Compositing: Chris Bahry, Brad Husband Additional Compositing: Alexandre Veaux Sound Design & Music: John Black of CypherAudio
Nike Tech Pack In-Store App UI/UX by Shakir Dzheyranov
Shakir Dzheyranov is a Creative Director over Spinifex Group based in Los Angeles, USA. He worked with Nike on creating an in-store experience to enhance the user on Nike's unparalleled access to the season’s best. Love the simple interaction combining with strong imagery, totally beautiful. All Rights to Shakir Dzheyranov All Rights to Shakir Dzheyranov All Rights to Shakir Dzheyranov Links Find out more about Shakir Dzheyranov: http://detailvision.com Follow Shakir on Behance: https://www.behance.net/detailvision
Nike Football Untouchable Packaging
Some of us might think that Branding is going to the same direction as Print where the Digital World is taking over things. I'd liked to think to the contrary where I feel creative projects can be achieved just like this beautiful project from Hovercraft. Nike Football asked us to create a limited package for their most technically advanced cleat, the Vapor Untouchable. The package was sent to Texas’ top sixteen high school teams as an invitation to an exclusive event. The package is secured with a belly band, and the two angular flaps are secured together with hidden magnets. An acrylic panel with a screen printed invitation to the event covers the metallic silver cleats. The interior of the box is reflective silver foil, with an info card inset into the bottom of the box. We achieved ultimate shine with this one. All Rights to Hovercraft All Rights to Hovercraft All Rights to Hovercraft All Rights to Hovercraft All Rights to Hovercraft Links More info about Hovercraft: http://hovercraftstudio.com Follow Hovercrat on Behance: https://www.behance.net/hovercraft
Swooshart - Nike Meets Classic Art
The Nike symbol, also known as the Swoosh, is one of the most important icons of modern culture. The simplicity is memorable and we can spot and identify anywhere around the globe. Now, imagine merging this iconic logo with a classic painting from the Baroque and Renaissance? The guys behind Swooshart http://swooshart.tumblr.com/ have been making that reality. It's somewhat of a clash of ideologies and styles but in my opinion they look awesome. For more information visit: http://swooshart.tumblr.com/
Justin Maller Beautiful Work for Grammy, Nike, Dolby and more
Justin Maller (@justinmaller) has just updated his portfolio and we here over at Abduzeedo cannot let this opportunity pass without a feature. Justin was the first artist we interviewed at Abduzeedo and he always helped us with wallpaper and content. His work is simply beautiful and his clients include the Grammy Awards, Dolby, Nike and many more. Besides all this work for big clients, Justin runs Depthcore, one of the most amazing collectives out there. You can Here's a little preview of the new work of Justin: 54TH GRAMMY AWARDS DOLBY'S CES INSTALLATION. In Collaboration with CLayton Cubitt NIKE'S 2012 BASKETBALL APPAREL DEPTHCORE'S "ECHOES" CHAPTER ROX VOLLEYBALLS 2012 CAMPAIGN ARTWORK & IDENTITY FOR META'S EP TRILOGY For more information visit http://justinmaller.com/
Nike Laces by Hugo Silva
We always say that personal projects is the best way to learn and do what we love. We do that all the time with Abduzeedo in our tutorials and wallpapers and we always admire other designers that do that too. That's the case of Hugo Silva and the brilliant Nike Laces. Hugo Silva is a graphic designer and illustrator from Lisbon. He works in the design industry for over 4 years focusing on identity, corporate, editorial, packaging and illustration. Hugo has a BA Graphic Design and a Master Design Visual Culture at IADE-Creative University. Nike Laces is a very smart idea of creating the nike logo with shoe laces. Check it out. Idea Final Results For more information visit Hugo's Web site at http://www.behance.net/yhello
House of Hoops Illustrations
For more from Mike Harrison visit www.destill.net First Series I was approached by Nike to create 5 Illustrations for their store in collaboration with Footlocker called House of Hoops, at Cherry Hill in New Jersey. Second Series House of Hoops is a store created by Nike and Footlocker with outlets all across America. I completed a large number of illustrations to be used throughout their stores. Above is just a selection of images as I created over 30 in total.
Amazing Nike Commercials
I have always been a big fan of good commercials and if there is one brand that keeps impressing me with their commercials it's gotta be nike, everytime they come up with something so amazing, check it out! I know there is a lot more amazing commercials from nike so let's share, post the ones you like on the comment and let's make this a big list. Nike:Take It To The Next Level - Directors Cut This is the best nike commercial I have seen so far. How do you take a football ad to the Next Level? You let director Guy Ritchie put his own 3 min version together. Enjoy. See more at Nikefootball.com Nike: Leave Nothing This is possibly the most adrenalyne pumping commercial for football fans ever. Directed by Michael Mann, this commercial stars Shawne Merriman (San Diego Chargers)and Steven Jackson (St. Louis Rams). The music is the song "Promentory" from The Last of the Mohicans. Nike: Lebron James 2008 (Chalk) LeBrons takes on this Nike Commercial and just make is so beautiful, The ad campaign, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy is part of Nikes integrated marketing and communication support for LeBrons latest signature sneaker the Zoom LeBron VI. Nike: Good vs. Evil This is an old one but a really good commercial you provably remember the commercial where the good guys (the allstar players of Europe) take on devil figures and beast them. Nike: Basketball I thinks this is part of a series of commercials, but it's a great one as well. Nike: Basketball This is really cool and it's something that you don't see very often on nike commercials, so it's definitely worth taking a look. Nike: Soccer vs Ninjas This commercial is kind of old but It's one of those that never get out of my memories, full of soccer stars of the time and a lot of ninjas as well.