Nike's Take on Sustainability - Trash by you

Mark Aver is a Sr. Creative Director at Nike based in Portland, OR, USA, he shared a pretty awesome advertising for Nike about sustainability. Featuring the floral art by Manu Torres, the purpose of this ad is to show the Nike Air VaporMax 2020 Flyknit is made from at least 50% recycled content by weight. It's a pretty interesting approach for a product and at the same time, the advertising around must be putting an extra touch on that fact. In Mark's words: 'As part of Nike’s journey towards lowering our impact, we’re discovering new ways to put our waste to good use. By utilizing leftover materials, recycled polyester, recycled foam, and a Nike Air sole made from at least 75% recycled TPU, the VaporMax 2020 Flyknit marks the next step towards our ultimate goal of zero carbon and zero waste.' Props!

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Designed with sustainability in mind, the Nike Air VaporMax 2020 Flyknit is made from at least 50% recycled content by weight.

Credits

  • Floral Art by Manu Torres

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