2014 FIFA World Cup Poster
The 2014 FIFA World Cup is about to begin in Brazil this week and I couldn't be more excited. Brazil hasn't hosted what is considered the biggest sporting event in the world since 1950. To celebrate the return of Brazil as host country, I decided to create a little artwork inspired by this momentous event on the horizon. Instead of using the organic forms seen in the official logo I went with an old school, modernist and geometric style.
So in this little post I will walk you through the creative process behind this poster. I am using Adobe Illustrator and Adobe Photoshop for this tutorial.
In Illustrator I started with a simple representation of the Brazilian flag. Just using the Ellipse Tool (E), Polygon Tool and Rectangle Tool.
With the Rectangle Tool I created one 2 rectangles with different heights. With the Blend Tool I created the interpolation of lines between the 2 rectangles. Thats' the base for the whole design.
With the triangle I clipped the blend object.
I repeated the same thing for the top part, this time with green.
All elements together, with text and different colors.
Here's some color explorations with color palettes from Kuler.
Here's the final result, heavily inspired by the modernist style that was used in most of the Brazilian brands I grew up seeing, very geometric and solid colors.