2014 FIFA World Cup Poster

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The 2014 FIFA World Cup is about to begin in Brazil this week and I couldn't be more excited. Brazil hasn't hosted what is considered the biggest sporting event in the world since 1950. To celebrate the return of Brazil as host country, I decided to create a little artwork inspired by this momentous event on the horizon. Instead of using the organic forms seen in the official logo I went with an old school, modernist and geometric style.

So in this little post I will walk you through the creative process behind this poster. I am using Adobe Illustrator and Adobe Photoshop for this tutorial.

Step 1

In Illustrator I started with a simple representation of the Brazilian flag. Just using the Ellipse Tool (E), Polygon Tool and Rectangle Tool.

2014 FIFA World Cup Poster

Step 2

With the Rectangle Tool I created one 2 rectangles with different heights. With the Blend Tool I created the interpolation of lines between the 2 rectangles. Thats' the base for the whole design.

2014 FIFA World Cup Poster

Step 3

With the triangle I clipped the blend object.

2014 FIFA World Cup Poster

Step 4

I repeated the same thing for the top part, this time with green.

2014 FIFA World Cup Poster

Step 5

All elements together, with text and different colors.

2014 FIFA World Cup Poster

Step 6

Here's some color explorations with color palettes from Kuler.

2014 FIFA World Cup Poster

Conclusion

Here's the final result, heavily inspired by the modernist style that was used in most of the Brazilian brands I grew up seeing, very geometric and solid colors.

2014 FIFA World Cup Poster

2014 FIFA World Cup Poster

2014 FIFA World Cup Poster

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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