FS Logo Design Process - Symbol

After over 4 years I decided to start working on a new personal site. The last time I made updates was back in 2009 and since then I haven't been paying too much attention to it, however I feel it's time for me to try some different things with it in terms of web design, responsive, mobile first and other such trends. The first thing I needed of course was a logo. Today, I share with you the creative process behind the logo.


The logo is inspired by a college team logo, I wanted it to have this reference because the idea is that the site will be a creative laboratory of things I want to learn and experiment within the realm of HTML, CSS and Javascript.

Another reference is the San Francisco Giants logo, I love the angularity and the way the letters have been super imposed.


Some explorations for fun


Once I had some sketches I started creating the digital version. The logo is basically made of rectangles and triangles and as you can see the images below, I started adding basic shapes and improving upon them.


Negative space shadows

Using the same triangles from the corners of the "S", I created basic shadows, and then made them as negative space.



Final Symbol

After an afternoon of fun I ended up with a nice symbol, very aligned with the design principles I had in mind, especially to have the look and feel of a college sports team. I still want to make some optical adjustments to make sure the proportions are right. The next step then will be to show you the web site :)

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Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials.

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