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Impressive Art Direction by Tom Emil Olsen

Tom Emil Olsen is an award-winning Art director and Graphic designer with over 11 years of experience. Located in Aalesund, Norway, he has headed up several engagements and developed design solutions for important Norwegian and International clients. His various education includes Business Marketing, Advertising, Graphic design, Art, illustration and design. The first time I saw one of his work I was totally blown away with the quailty and attention to details, some pieces are very simple but extremely elegant For more information about Tom, visit his agency Web site at http://www.havnevik.no/#/Agenda/Hjem or his Behance Profile, there are an impressive number of images and information about his work, be prepared to spend a few hours checking out his portfolio, it's definitely worth it. Proud, Orange & Blue Aalesund Football Club is one of Norway's strongest brands. We have provided development of the clubs visual identity, overall marketing development and concept images. Coldwater Prawns of Norway Three former competitors with long experience of prawn fishing teamed up to form Coldwater Prawns of Norway to have a joint sales and marketing company. The company's boats account for about 60% of all shrimp that are caught by the Norwegian ocean-going vessels. Coldwater Prawns of Norway enters the future with one of the finest, purest and healthiest product in the world. The company were also recently announced Official Associated Member of Bocuse d'Or. Tire Hotel "We offer a one year stay for four. Including two annual Tire shifts, cleaning and storage of your summer and winter tires, as well as annual wear check. We provide your tires a wonderful stay throughout the year. They get the best service, cleaning and care. The tires are checked for wear, so you can be sure that your safety is ensured when the car will hit the road again. If the tires have excessive wear, you will be notified so that we can replace them with new and safe tires." SUROFI Rebranding of a 65-year-old visual identity. SUROFI was founded 24 July 1945, and is the second largest sales organization in the whitefish sector in Norway. SUROFI have a monopoly on all first sales of white fish and shellfish in his district, which is the western part of Norway. Gutters & Glory The Book was awarded Gold in the highest ranked book-design award in Norway, "Årets vakreste bøker" ("The most beautiful books of the year"). The award is delivered by "Grafill" (The Norwegian Organization for Visual Communication). Comment of the Jury: "As good as Gold. Heart Warming and well-founded anniversary script that catches the timeperiods. Fantastic portraits and picture stories from the Companies history" Bring the world to your home. Whenever you want. Optical Fiber Campaign for Norwegian Power Company, "Tussa". The concept was based on using celebrity stand-ins/look a likes from the media-world, to visualize the most important product advantage; flexibility of choice. Text: "Bring the world to your home. Whenever you want". We also focused on the speed and precision of the product. The campaign included ads, leaflets, direct mail, posters, microsite and exhibitions stands. Mother A film for Norwegian Centre of Expertice - Maritime Mother from Havnevik Reklamebyrå on Vimeo.

DesignChat Guest: Armin Vit

Wednesday, September 8th at 9pm CST — This week’s conversation is supplemented by the thoughts and opinions of our guest, Armin Vit — one half of the dynamic-duo known to most as UnderConsideration (Armin Vit + wife and co-conspirator, Bryony Gomez-Palacio). We have him about a week before his talk at AIGA Chicago’s Design Thinking II, and we hope to search his head a bit, figuring out what makes him such an effective proponent for good design. Armin Vit’s career has brought him from his original home in Mexico City, to Chicago, and then to New York (working with Michael Bierut at Pentagram). Today he runs projects through UnderConsideration’s Department of Design in Austin, Texas, and does his best to enjoy time spent with his young family. Vit has written articles for many of the industry’s leading publications like HOW, STEP, and Eye. He’s also created content for Emigre and the UK-based design publication, Creative Review. As if that wasn’t enough, he continues to oversee the creation of several microblogs and design critique sites while touring the world as a welcomed speaker, talking about what else… our favorite topics… design, branding and typography. There’s a lot more to Vit then we’ve got here, so check out the links at the end of this post and…Join us, and Armin Vit, this Wednesday September 8th at 9pm CST, here at http://designchat.info/chat for a live video and text chat. It will be great to talk with him and we hope to see you there too. SPECIAL NOTICE: The live show is at 9PM CST. That’s one hour later than usual! Don’t miss it. Learn more about our guest, Armin Vit, at the following links. Link Round-Up: DesignChat Live Wednesday Sept 8th, 9PM CST Armin Vit and UnderConsideration on Twitter Armin Vit Profile on UnderConsideration Veer Interview with Armin Vit Unmatched Style Interview with Vit Print Magazine Interviews Armin Vit & Wife Bryony Gomez-Palaci firstand20.com Gets Vit to Show Us his iPhone Homescreenidsgn.org talks Flaunt Flaunt: UnderConsideration.com Brand New FPO For Print Only Quipsologies Speak Up Archive Word It Archive Archive of The Design Encyclopedia AIGA Chicago “Design Thinking II” with Armin Vit September 16th.

Super Detailed Illustrations by Daniel James Diggle

Daniel James Diggle is a multidisciplinary designer and illustrator based in London, United Kingdom. I got to know his work from Behance, I believe it was a suggestion for the Daily Inspiration and I was totally blown away by the level of details he put on his work, especially in the sketching phase, it's really impressive. For more information about Daniel James Diggle, visit his web site at http://www.danieldiggle.com/. You can also buy his prints at http://www.society6.com/danieldiggle or follow him on Behace at http://www.behance.net/DanielDiggle it's definitely worth it. But for now check out some of his works that we selected for you ;) So! I am a creative designer with passion for design, web and bringing a tactile feel to the digital arena. I've experience in web design, illustration and online advertising and have dabbled with motion graphics, animation, creative thinking, and a dash of IA, usability and art direction. No! "typographic illustration/experiment that literally grew as I got rather carried away with layering and building the image." She Walks 5125 The year 2012 signals the conclusion of one of the most ancient predictions ever made. The Mayan's, an ancient and advanced civilisation of South America and experts in astronomy, predicted the end of the great cycle of ages in 2012. Random Got Beautiful Initially, this illustration was due to be a collaboration with another artist with the 'Beautiful' line theirs to interpret. Unfortunately they were unable to do so, thus I moved to finish the piece myself. The result though, was that I rushed the last line and I was entirely unhappy with the outcome. I have however, completely re-drawn the 3'rd line and shall comp it to the original image before the final version is ready to be screenprinted. You can see some of the development and detailing below and a preview of the new 3rd line is at the bottom. "the first typographic illustration exploring the inking technique." Slow Growth

Graphic Design Inspiration by Mike Harrison

Mike Harrison is a 25 year old graphic designer and illustrator, currently residing in Southwest UK. For the past 7 years he has honed a variety of skills in the fields of graphic design, illustration, motion and photography. It turned into more than just a passionate hobby for him many years ago and he is now actively seeking a fulltime position in London. Mike is also part of the international modern art collective Depthcore, and a member of the Keystone Design Union. For more information about Mike, visit his Web site at http://www.destill.net Nike Kids I was approached by Nike to create a number of illustrations for Nike Kids to be used in stores worldwide. Exposé I was asked to create an illustration for The Blind Project to help raise awareness about sex trafficking in Southeast Asia. Nike t-shirt T-shirt created for the Nike Women's Running range. Toofaced Collaboration with Maciej Hajnrich for Depthcore's 38th chapter entitled 'Freestyle IV'. I am always striving to improve my work and adapt to the ever changing, fast moving design scene, hoping to inspire others along the way. I Make Myself Up Personal illustration created for Depthcore's 37th chapter entitled 'Her'. Nike - Lisa Leslie Illustration created for Nike and the record holding women's professional basketballer Lisa Leslie, to celebrate her time in the WNBA as she retired at the end of the 2009 season. Heist Typographic illustration created for Depthcore's 36th chapter entitled 'Heist'. I also wrote a tutorial on how to create it in Digital Arts magazine, read the tutorial online here. B&W Still Rocks Typographic illustration created for Depthcore's 35th chapter entitled 'Noir'. DATA book Illustration created for the book DATA (Designers Against Tibetan Abuse). I also wrote a tutorial on how to create this image for the blog Web Designer Depot, check it out here. ABC123 Personal illustration created for Depthcore's 34th chapter entitled 'Idio'. Let Go Personal illustration created for Depthcore's 34th chapter entitled 'Idio'.

Beautiful Posters by Animal Canon

Animal Canon is a design studio from Madison, WI or as they describe themselves, a creative collaborative endeavor and a manifestation of their creative energy and instinct to create and evolve. Well I could say that they have such amazing posters and they really do what they say in terms of creativiy. For more information about their work visit http://animalcanon.com/ and to get the incredible posters we will feature below, visit http://animalcanon.com/store.html Posters the ANTLERS YEASAYER MEGAFAUN LAKESHOREPALOOZA EDWARD SHARPE & THE MAGNETIC ZEROS the FOUND FOOTAGE FESTIVAL TITUS ANDRONICUS

Interview with Joao Oliveira

Joao Oliveira, is a portuguese graphic designer and illustrator, based in Porto. Abduzeedo takes pride in featuring such an young and talented creative. You will def see him more often from now on. 1. First of all we would like to thank you for taking the time to provide abduzeedo.com with this interview. Please tell us more about your art and design background and what made you become an artist and designer? My pleasure, thanks for the interview! My background as a designer and artist is really recent, I always loved drawing and I'm a creative person since I remember but my professional goals were never meant to be on the artistic area. I spent all my school time studying science and it wasn't until college (4 years ago) that I really found what I wanted to do, be a designer, since then I've been taking a degree on Communication Design and exploring the world of digital illustrations, developing personal projects and working with clients. 2. Your work is pretty unique and full of creativity. Where does your inspiration come from? It will sound like a cliche and I'm sure all the other artists and designers have the same answer but my inspiration comes from everything... I listen to a lot of music and watch a lot of imagery, be it art related or not, so those might be the main sources of inspiration that feed my creativity. Another huge source of inspiration is definitely the 80's and the whole retro scene, from the old spectrum and 8 bit video games to the bright colors, disco and neons, a lot of people refer to my style as a 'retro futuristic' one. 3. Could you describe for us your typical 'start to finish' workflow when working on a design? The process really varies, most of the times I start by creating a big shape, figure or typography that will act as the focal point and everything else will evolve around it, for my typographical pieces I begin by designing the typography on Illustrator and when I'm happy with it I export it to Photoshop where I can add textures, colors, lighting effects and other elements, etc. Other times I simply recycle an old piece, decomposing it in various ways, and using it to create a completely different and distinct image, most of the times by using the mask tools. 4. What are your tools of the trade, both hardware and software? I actually don't really like macs, which is unusual for someone in my area, so I have a PC bought months ago, it's pretty recent and powerful so I can easily handle huge files, both static Photoshop images or motion projects on After Effects, with a 22 inch screen. Software wise, Photoshop, Illustrator and After Effects are my main tools, sometimes I use Maya to render some 3D models or special effects. 5. What, for you personally are the pros and cons of being a designer? Personally, being a designer is the best career in the world, I never considered what I do as a job since I have fun doing it and working for my clients, it's the kind of job that you get excited over your next project and it allows you to have a huge variety on your career, it never gets boring. Cons of being a designer? Probably the impossible deadlines and the constant seeking of innovation which can't be necessarily a con but it's not a safe area, you can't remain passive waiting for things to happen and innovation is the key factor. Casablanca Infography from Joao Oliveira on Vimeo. 6. How does your job as an artist and designer influence your life? Do you feel that you see things around you differently for example? Definitely, I suffer of that 'designer syndrome' where I analyze and criticize everything and imagine a better way of doing it, I often find myself cursing the person who designed that poster or that magazine spread saying how bad the selection of typefaces is and stuff like that. 7. What are your coming projects? Everything is pretty calm right now, I have a couple of incoming tutorials, one for the UK Computer Arts magazine and other for the upcoming Portuguese Computer Arts but that's about it, will start seeking a job as a designer on any studio that will hire me and hopefully will finally start working as a full time designer. 8. What are your favourite 5 websites, and why? Inspirational sites wise, I frequently visit ffffound.com, Formfiftyfive.com, Fubiz.net, Yayeveryday.com and of course Abduzeedo! I also visit Hypem.com for the latest music trends and to find new music. 9. Once again , thank you very much for the interview. As a final word, do you have any tips for upcoming artists and designers? My pleasure once again! Work hard, that's the best advice you can get, never stop experimenting and have fun in what you do. Where to find him on the web http://www.onrepeat.net/ http://www.behance.net/Biomachina http://biomachina.deviantart.com/ More of this artist

New DepthCore Chapter: Mythic

DepthCore is as you might already know, one of our favorite collectives out there, and that is because the the quality of the artwork they come up with every new chapter, and fortunately for us, they did it again. DepthCore just released a new chapter called ">MYTHIC in which they feature creations from incredible guys such as Nik Ainley, Justin Maller, Phil Dunne, Craig Shields, João Oliveira and others. This chapter features several stunning contributions from the wonderfully talented Raphael Vincenzi, earning him the Featured Artist nod for this collection; click here to peruse the traditional interview. This Chapter is also notable for the abundance of it's collaborations, including several pairings never before seen - make sure to explore thoroughly to discover these unusual visual experiments. One of our most thematic relevant Chapters ever, 'MYTHIC' is the result of five months of careful planning, research and stylistic experimentation from the collective. The slow creative process has resulted in a Chapter that has been meticulously crafted, workshopped from sketches through to completed pieces, thoroughly taking advantage of the collaborative collective experience. Several of the pieces presented in this collection were composed over the course of several months, taking on board feedback from our artist base at each stage of completion to try and fully realize their full potential, and ultimately create a Chapter that is carefully considered, conceptualized and executed. Niklas Lundberg Jeff Huang Shadow Chen Matei Apostolescu Anneli Olander Craig Shields Matei Apostolescu Nik Ainley Iain Macarthur Ikaruga For more information and to browse through all the images from this amazing DepthCore chapter visit http://depthcore.com/chapter/Mythic/

Logo Discussion: 2014 Fifa World Cup in Brazil

Yesterday was unveiled the logo of the next World Cup that will take place in Brazil in 2014. With the new emblem came also an avalanche of criticism that started last month when the logo was first seen. Among critics there are some that say the logo is reminiscent of Chico Xavier, a famous brazilian psychic, or that it is more suited to a volleyball contest than for football/soccer because there are hands holding the ball, which is not allowed in the sport. So in this post I will share my opinion among with the other Abduzeedo writers. Before we express our opinions take a look at the new emblem and the video shown during the introduction of it yesterday in South Africa. Video Logo Opinions Alexis (Aloa) What you can see in the history of the world cup logo is that its gets simpler with less texts and shapes every time. The 2014 Logo for brazil is by far the most plain logo of them all, that is why I liked it the most. Amanda I really like the concept, however I do think it was poorly executed. I think a big part of that is due to poor placement. I like the idea of hands forming the iconic shape of the trophy, but for some reason, to me, the negative space in between the fingers seems kind of awkward. I wish they'd played around with that a little bit more to where the fingers didn't appear frail and dainty, which I guess is why it has gotten criticized as shameful to the nation. It reminds me of Symbolist painter Edvard Munch's The Scream. You know what I'm talking about? The painting where the distressed man holds his hands up to his face, representational of the universal anxiety in modern man. Also: 2014 in red? I would have liked for it to be in blue as a more clear depiction of the Brazilian flag. All in all, I do appreciate it for its simplicity, I just think it could have been developed better. Fabiano As for every logo design, there will always be those who like it or dislike it, but I believe that for this 2014 World Cup logo there's too much buzz. I particularly didn't like it, I don't know if it's either because of the form or the concept with hands on a trophy. I don't think it's something terrible either as a lot of people have been saying...that's a bit of an exaggeration. In my opinion the idea behind it is showing the happiness and friendliness of the Brazilian people with the colors of our flag all of that while creating a trophy with hands, so it sounds pretty cool but the outcome is not. It's not a logo that WOWs us. Nevertheless, it's a logo with concept but could be much better executed. Fabio Sasso Well I will start off by saying that I quite liked the new logo since the first time I saw it on an article where Alexandre Wollner, a famous Brazilian designer which I admire and respect, was pretty upset with it saying that it represented hands covering a face of shame. Interestingly enough I saw something totally different. First, it clearly reminds me of the World Cup trophy and usually the captain of the team who wins the World Cup holds the trophy with his hands, not his feet, as do the rest of the team when they run around the stadium carrying the trophy and celebrating the triumph...so that would explain the hands. Second, there's no question that Brazil is the country of football/soccer/futebol. If you live in Brazil and watch any sports on TV it will be at least 80% football and 20% all other sports if not more. The logo reminds me that the whole nation is embracing the event and will root for our team so that in the end we can be the ones holding the trophy as winners, something that unfortunately didn't happen in 1950, the only time the World Cup took place here in Brazil. Last but not least, the graphic execution. In my opinion they looked for a very loose style as we can see on the shapes of the logo, something very hand-drawn. I believe it's a good choice because of culture and carnival, however, in my humble opinion it could be better executed. I also didn't understand the red on the 2014 and I hope it's not because of a major sponsor. Nevertheless I don't know the briefing or even if there was one so everything I say here will be based on my opinion and on my taste and that's like saying that blondes are prettier than brunettes and vice-versa when it comes to design. With that being said I believe the thing that concerned me the most is that they hired an advertising agency to do a design job and I believe that was the cause of this discussion among the design community which is totally understandable and I agree with that. However I think criticizing logos is very easy because we simply do it based on what we see and our own taste. Now if we think about how this logo has a target audience of 190 million Brazilians and billions of people around the globe...damn, that is a hard task. I think the discussion here has to be about how to avoid that other professionals do the design work that we are supposed to do and why that happened, that is really important to understand because that we can change, the logo whether good or not it is done and cannot be changed. Gisele To be honest I expected more from our 2014 World Cup logo. Yeah, I know that several people will say that Brazilians like to complain and all that, but I believe that the logo could be way better. With such great designers and logo pros we have these days, this is not exactly a master piece. Of course the logo is nice, the idea of the hands forming the trophy is very interesting, but I still think it's not that impressive. Paulo Gabriel Poorly done, it looks like those cliparts that come with Microsoft Word. It also looks like they spent 30 minutes doing it and were inspired by Chico Xavier, the psychic. It has become a national joke. Actually, I am still waiting for them to announce that it was just a joke and show the official emblem. To make matters worse they applied some cheesy gradients, it's for sure a national shame and they should fire the intern who did it. Paulo Canabarro In my opinion the World Cup logo should mainly represent 3 things; football, the host country (Brazil), and World Cup. Most of the old logos do that well on their own way but this one kinda fails to well represent these elements. I personality don't like it but I don't think it's that bad of a logo, it will do the job, even though it could be a lot better by taking a different approach to it. I would love to see the brainstorm prior to this logo design and that would help everyone see the logo with the same eyes of the creator. Some World Cup logos Discussion We here at Abduzeedo want to make the blog an open channel for the design community to discuss these subjects towards an evolution of our industry through sharing experiences and opinions, always with respect. We really want to hear from you, share with us your thoughts about the new logo always trying to explain your opinion so we can learn from you as well.

Knorr Quick Case Study and the Work of Cassio Braga

Last weekend we had here in Porto Alegre, Brazil, the first Photoshop Battle, an event that we organized in which designers and digital artists had to compete in this sort of design battle of creation. The winner was the super talented Cassio Braga from StudioMe. Cassio Braga is an art director and digital artist from Candelária, RS but currently based in Porto Alegre. He is graduated in advertising from ESPM and have already worked for some big Porto Alegre agencies such as Escala and DCS. My biggest goal is to make good ideas come true, either through good photography or illustration. Knorr Quick Copa Gerdau Renner Copa Olympikus Lombas Detran RS Nacional Páscoa Case Study Knorr Quick Since I started working at StudioMe I had this idea of using all available resources to show off the quality of our work, that would include stockphotos, photography, 3D and photo manipulation. As you can see below everything started off by putting the ideas on paper, then it was all about mixing the available resources. First sketch Photo by Claudio Meneghetti Book on a counter photo by Raul Borges Testing some renders and models Final Render For more information about Cassio Braga visit his website at http://www.cassiobraga.com.br/ . We also recommend that you take a look at the StudioMe website.

Rob Shields New Work and Last Chance Case Study

Rob Shields is a freelance illustrator currently located in Philadelphia, USA. He specializes in makin images for the music, fashion, design, spots and lifestyle industries. He has done work for clients such as Computer Arts Magazine, Advanced Photoshop Magazine, Digital Arts Magazine, Beautiful Decay and many others. For more information about Rob's work visit his website at http://www.robshields.net/ Old Blood Drop it Doe Eyes Leave Yourself Behind Its My Own Cheating Heart Victory image based on a photograph from NY fashion photographer Kristiina Wilson Last Last Chance Case Study

Stylish Illustrations by Bruno Fujii

Bruno Fujii is a graphic designer and illustrator from São Paulo, Brazil and he was one of our first featured artists here on Abduzeedo. He also in 2007 gave away a series of prints of his beautiful 2007 calendar which was super popular. Now Bruno has just updated his website and portfolio and because of that he deserves another post featuring his new work. For more information about Bruno Fujii check out his website at http://soycontra.com/ Some Works

MWM Graphics: Stylish and Colorful Artworks

Matt W. Moore is the guy behind MWM Graphics, a design and illustration studio based in Portland, Maine. Matt started painting and drawing throughout graffiti and murals and today he works across multiple disciplines, from colorful digital illustrations in his signature “Vectorfunk” style, to freeform watercolor paintings, and massive aerosol murals. His pieces are pretty stylish, the lines, forms and colors create really interesting and eye catching artworks. At the moment I bumped into Matt's work I decided to show it here for you guys! The way that he uses geometrical forms, lines, illustrations and strong colors is really unique and creates a nice psychedelic feeling to his pieces. I recommend you to check out his website and also his 2009 Year in Review Slideshow, you will see some really nice stuff there! So take your time and check out his work... :)

Inspiring Posters by Mariano Garcia Cruz

Mariano García Cruz is an art director, graphic designer and illustrator from Las Palmas de Gran Canaria but current based in Barcelona, Spain. His work is full of colors and with a style mixing vector illustrations with drawings, like we see on the PingPongShop Poster. You can find out more about Mariano at his website at (http://www.marianogarciacruz.com/) or over at his Behance profile (http://www.behance.net/marianogarciacruz). Both sites are full of great and inspiring work, it's definitely worth checking it out Poster PingPongShop LPseexpresa Pumuky Kahja This illustration was made for a collective expo where photographer Maria Laura Benavente invited a series of illustrators to work with a series of her photos. I made a tribute to 90s hip hop music. The girl wears Notorious BIG bandana, the jacket from Nas, The Chains of Beastie Boys, a smith & wessum gun, the timberlands and a little doggy, the lolipop is the sweet touch ! Ml&co La bici te lleva por el buen camino d[x]i :: Fast Food Thank You Rodriguez

Beautiful and Funny Illustrations by Tokyo Go Go

Greg Darroll is a digital artist, graphic designer and illustrator from Durban, South Africa. A friend showed me some of his works just the other day and it is impressive how beautiful designs can make your especially when we see nice & funny illustrations like these from Tokyo Go Go. Form more information about Greg and to see more of his work you can visit his Deviantart or Behance

Le Cirque Des Couleurs by SlashTHREE

SlashTHREE, one of our favorite collectives out there has a new exhibition, their 14th to be more precise, and it's called “Le Cirque Des Couleurs”. The theme invited the artists to not only to explore their brighter and more vibrant side but also to create free flowing, abnormal, 'circus' like imagery. They also created massive typographical collaboration in which volunteers from the collective created pieces of art based around a letter of their choosing, which is called “Le Grand Cirque Des Couleurs”. The featured artists for the “Le Cirque Des Couleurs” was the mighty Erik Schumacher a Physics student from Germany and a Photoshop crazy artist in his free time. You can read the whole interview with Erik Shumacher by Saad Moosajee here. For more information and to check out all images of the exhibition visit http://www.slashthree.com/artpacks/14/ Some people say it's the apocalypse... by Kire Tale of the Hidden Orchid by Kire Masque du Caprice by Bechira Psychecellia by agiaco AIN SVP AVR atomic circus And then, they invented color, and gave it to people by kacperspala slashTHREE is on the verge of a new era. With major projects in the pipeline such as slashTHREE Version 4, we aim to change the face of this collective and make your experience even better, this truly is the place to be in the future. For now, though, we are extremely proud to present our 14th exhibition, “Le Cirque Des Couleurs”. Cirque du Freak by bechira Couleur Espace Colour your reality by r2on Color Universe by edlo Discodance Dissonance by apom, agiaco Reach For The Sky by freekilly polychromasia by Ignite Platform 3 by Logix

Beautiful Vector Illustrations by Jan Feliks Kallwejt

Jan Feliks Kallwejt is freelance graphic designer and illustrator currently based in Barcelona and Warsaw. He co-operates with clients from Europe and North America. For six years he has worked with agencies in Warsaw and Hamburg. Currently, Jan focuses on illustration, apparel design and personal art projects. Simple yet sophisticated forms are the essence of his work. He juxtaposes and multiplies them bringing to life the complex and tricky compositions, spiced up with attention to detail. He usually limits color palette, operating within two or three tones. To render the reality he employs multilayered symbolism, occasionally dropping in a dose of perversion where not expected. Some Works For more information and visit Kallwejt's website at http://www.kallwejt.com/

Using Texture to Get the Most Out of Design

There are a number of design elements that are important to design, texture being just one of them. However, texture can be a powerful force when presented in any type of design, adding visual interest and more detail. Texture is often times associated with the sense of feel, so adding it to a purely visual reference can make a 2D piece appear 3D or more real to life. What's the benefit of this? Things that seem more real to life often result in a more emotional response from the viewer, and are in return, are more memorable. Let's look at how texture can impact various forms of art and design, and some examples within each category. Typographic Design Typographic design has been quite a trend in recent years, and its place in the design world is growing increasingly. Below are some excellent examples of typographic design that use texture incredibly well, in an area where texture was once hardly present. Graphic Design Graphic design is always supposed to send out a message, and texture adds an emotional and 'real-life' response that can almost always yield better results. From posters to business cards, check out these examples of texture used in graphic design below. Web Design Texture is always more difficult to implement in web design because designers must consider varying screen sizes, resolutions, and a number of other factors. However, texture, just like in graphic design, can set the correct mood and give a better feedback than a web design that uses no texture. Below are some favorite web designs that focus on texture, and towards the end, web designs that don't necessarily focus on it, but definitely include it for an enhanced look. Art Traditional art for the most part is separate from design, but of course, texture is just as much a part of it. Check out these amazing art pieces in a number of different mediums that put their main focus on texture. Best Methods for Using Texture in Design From the examples above, it's easy to see how texture in any medium can enhance design. However, what are the best methods for incorporating it? Texture can add a lot of interest to a design which means it can also go too far as well. There are situations where texture can be distracting or used incorrectly so that it is ineffective. Of course, depending on what artistic venue you're working in, texture should be used differently. For example, logo design should keep texture to a minimum, while web or graphic design can use a lot more. Despite the differences for each type of design, let's look into some general rules, or guidelines. 1. Don't Distract from the Essential Elements There are different levels of texture and different types that can be used in better situations that others. If texture is distracting from the needed content or other imagery, then it is being used incorrectly. Try to think about this consciously and get other people's opinions before using too much texture. Also, try not to use heavy textures on backgrounds, unless it is meant to be part of the focus of the design. 2. Follow a Texture Theme Use similar texture styles to create repetition, in a seemingly random design. This can also be used to cause unity in the design. In certain types of design that use texture, the design can seem disorganized and messy, while design should always seem put together to an extent. A designer should use texture for visual interest, either to break a pattern or add variety to a repeating pattern, but texture should not be used to create such chaos that the design looks disorganized. Similar textures will help combat this. 3. Add Texture to Repeating Patterns Most of the examples above are seemingly random textures used for visual interest. However, there are many designers that add texture in a much more organized way, via patterns. An example of this practice would be straight wooden planks used as a background, or dust/noise added to a pattern. 4. Gradients and/or Fading Texture Sometimes an extreme texture can be made more subtle by simply not covering the entire design with it. Try fading a texture into a solid color, or to a darker and less noticeable version of the texture. Be sure to put the lightest part of the gradient (where the texture will be most noticeable) in an area of the design where it's needed — highlighting a main feature, or adding visual interest to a place that needs it. 5. Try Putting Texture as the Main Focus While most designs succeed with adding texture but making it as subtle as possible, other designs excel by making texture the primary focus. An example of this practice is a large background website. A well-textured large background along with interesting shapes and themes can be the main focus of the design, and therefore not be too distracting. This technique is also used often in graphic design with varying textures are clashed to create a design in itself. Wrapping Up Texture is an important part of any style of design, and many forms of design or art aren't visually appealing enough without it. While there are many examples of texture-less design still used today, many viewers see textured designs as more appealing and are more emotionally responsive. Even when knowing this, many designers are afraid of using texture in the wrong way to an extent that they avoid using it, or avoid using too much of it. Our advice to any designer or artist: always feel free to experiment with texture! Trying out new things is the only way to explore and discover new ways of using this one design element to its fullest potential. About the Author Crystal Ramsay is a web designer from the U.S., with a love of Wordpress, simplicity, and user-centric design. She is co-owner of a small and local design firm, and editor-in-chief of The Free Creatives (http://thefreecreatives.com), a blog made for freelance web designers. You can find her on Twitter at @freecreatives