In recent years, the realms of 3D and motion design have seen an influx of intriguing projects that breathe life into inanimate objects. One such noteworthy collaboration is between Australian tap manufacturer Sussex and innovative creator Jonathan Formento, resulting in a captivating series of 3D films titled "Duet."
"Duet" represents a symbiotic blend of two metaphorical elements: time and form. Much like the seamless interplay between moon and water signifying the passage of time, the two objects merge to form a unique piece, accentuating Sussex's exceptional design ethos.
This endeavor goes beyond simply illustrating the product's functionality or visual allure. Instead, it delves deep into the narrative behind the product, portraying its essence and the meticulous thought process embedded in each design. "Duet" is a melody of elegance and beauty that subtly showcases the range in varying light conditions and scenarios.
But the project doesn't stop there. It ingeniously incorporates natural elements to depict the product's formation, focusing not just on the design piece, but also the environment it inhabits. It's about the harmony between the product and its surroundings, spotlighting how they coexist and complement each other.
"Duet" takes viewers on a journey through time, from the break of dawn to the tranquility of dusk. It doesn't merely exhibit the product, but explores abstract depictions, bringing the tap to life as it journeys through a full passage of time. It’s a story that transcends the tangible and ventures into the realm of symbolism and metaphor.
Formento’s masterful execution of "Duet" underlines the potency of 3D and motion design in transforming seemingly mundane objects into compelling narratives. With its blend of creativity, elegance, and narrative depth, "Duet" truly encapsulates the harmonious fusion of time and form.
3D and motion design stills
For more information make sure to check out Jonathan Formento’s website.