Pinterest, a social media platform has registered 300 million monthly actives, a 30% increase on a year ago. I personally thought people were not using this platform anymore but they still do, great news for Pinterest.
Team duo Anna Kajda and Arek Kajda have shared on Behance, their 3D brand illustrations project they worked for Pitch, a collaborative tool to create beautiful & effective presentations. I am not surprised seeing illustrations making a comeback, especially for a case of product design or even 'brand' for this case. They are unique, quite recognizable in terms of what medium and to me 'brand design' is the next evolution. I mean that's how I see it. Since companies, brands, and studios are establishing similar standards based on product or client needs, there will be room for experimentation with the type of illustrations. This case study is the perfect example of taking a step in that direction.
- Full project on Behance