Michele Verze, a renowned designer, has recently completed a brand identity and logo design project for Bigger, a well-known takeaway joint in the city center of Verona, northern Italy. The eatery has earned immense popularity among university students and locals alike, owing to its locally sourced quality products and meats. As Bigger decided to open a new restaurant, the brand was looking to develop a playful and fun identity that would reflect the character of its employees, products, and customers.
The new logo is a result of a natural evolution of the original Bigger brandmark. The design process aimed to simplify the overall design, removing unnecessary elements and finding the perfect balance between legibility and personality. The color palette for the logo and other branding collateral was inspired by the interior design of the new restaurant, particularly the light design, creating an exciting visual experience for customers during night-time.
To create consistency across all touch points and applications, a suite of graphic symbols featuring popular kitchen ingredients was designed. Working closely with the interior design team at VicenziDalbon, Michele Verze introduced bespoke posters made with the new suite of illustrations to add vivacity to the restaurant and bring a piece of the brand's "street" origins inside.
The character of the brand is reflected in the colloquial tone of voice, humor, and irreverence featured in all copy touch points. By bringing the vivacity of Bigger inside the restaurant, the design team was able to create a cohesive brand identity that perfectly represented the fun and playful nature of the business.
Michele Verze's branding and logo design for Bigger is a perfect example of how a brand's identity can evolve while still maintaining the essence of its original design. The result is a fresh and modern identity that resonates with Bigger's target audience while staying true to the brand's heritage.
Branding and logo design artifacts
For more information make sure to check out Michele Verze website