Explore how Harry Atkins' design project elevates branding and visual identity, showcasing sustainable, innovative website features for a unique user experience.
In the digital age, the significance of branding and visual identity cannot be overstated. A recent collaboration between renowned designers Niklas Rosén and Gustav Nordebrink with developer Harry Atkins illustrates this point perfectly. Their project, detailed on Behance, exemplifies how thoughtful design can transcend mere aesthetics to embody sustainability and user engagement.
Atkins' website, though modest in the digital expanse, stands as a testament to the power of meticulous design. The team's ambition was clear: to forge a sustainable platform without sacrificing design integrity. This ambition birthed innovative features like text and dark modes. Text mode, an alternative to image-heavy pages, opts for plain colors, drastically cutting down the site's size. Dark mode, on the other hand, is a nod towards energy conservation, especially on OLED screens.
The essence of Harry's amiable personality is woven into the website's fabric through the "HA" system. This design choice introduces asymmetry into the layout, mirroring Atkins' approachable nature. This asymmetry is not just a stylistic choice but a strategic one, enhancing the site's visual engagement and reflecting the uniqueness of Harry's character.
The project's environmental consciousness extends to its technical backbone. A flat file-based system for content generation underscores a commitment to reducing the need for heavy back-end infrastructures, aligning with the global push towards more sustainable web development practices.
Credits for this project are shared with Harry Atkins for web development and Huwan Peng for 3D visuals. This collaborative effort also acknowledges the contributions of design powerhouses such as Stockholm Design Lab, Kurppa Hosk, and Julen Saenz, who have worked alongside Atkins on various projects.
For those interested in a deeper dive into this harmonious blend of design and sustainability, a visit to id-c.se/work/harry-atkins offers a comprehensive view. This case study not only showcases a project but also sets a benchmark for how branding and visual identity can be leveraged to create meaningful and sustainable digital experiences.
Branding and visual identity artifacts
For more information make sure to check out id-c.se/work/harry-atkins