In 2022, STUDIO/AB was approached by Sébastien Maloi to design the visual identity of his project: La Baignade. Event organizer, he wants to set up an ephemeral bar for the summer of 2022 in La Baule. The concept ? A resolutely pop, sparkling and relaxed bar, where music and cocktails mingle to the rhythm of carefully chosen playlists.
Based on an in-house typography, La Baignade plays with a system design based on three graphic fundamentals: its thick, geometric typeface, reminiscent of vinyl record covers, its acid colors, making it possible to convey this summer period and the soft feeling it releases, finally, a series of posters imagined and designed in such a way as to combine music and cocktails.
At La Baignade, you will sip your cocktail on a "Jazz on the rock" melody, or a "sparkling Bepop" sound, on an "exhilarating Rap" or while enjoying a "Blues tonic" group!.