It's that time of the year where our friends from Ars Thanea reveal the visuals for their Cannes Lions Imagination Day Conference. Each year, they will present something unique and certainly get our attention.
Korolos from Korolos & Friends has shared with us through our Facebook, a cool project they have worked on for Smeaton Grange CrossFit from Sydney, Australia. Focusing on their branding and art direction; they worked at developing their brand and identity, concept and strategy, through to launch and campaign. I am truly loving the direction on this one, make sure to follow Korolos & Friends on Behance.
Adversity into triumph – the driving force behind the concept, brand and narrative. Our goal was to create an escape from the daily grind, allowing members to feel rejuvenated and strong – in body and mind. We set the scene and tone by collaborating with our creative network of friends to bring the story of the Stag to life. An urban jungle fit-out that places Smeaton Grange CrossFit at the forefront of the Australian CrossFit industry.
Branding & Art Direction
- Follow Korolos & Friends on Behance
- Creative Director / Designer: Korolos Ibrahim
- Copywriter: Brooke Hill
- Artist / Muralist: Sid Tapia
- Hair & Makeup Artist: Ryan Farrajota
- Sports Photographer: Brett Hemmings
- Portfolio Photographer: Shayben Moussa